Force For Nature Foundation

We would use the Elevate Prize funding to support our work by: 

1) Developing and maintaining tech and recruiting for our existing Wildlife Ranger Community App. (including chat bot for Ranger training and additional language versions) 

2) Developing and maintaining tech and recruiting for our Citizen Ranger Social Media Campaign Hub 

3) Delivering training, equipment and welfare for Rangers on the ground 

4) Pitching and securing corporate partners 

5) Measurement and evaluation of impact.

Jamie McCallum Ph.D. brings a unique set of experience to the enormous challenges of environmental protection. Combining his doctorate in Biological Sciences and decade in conservation with his early career in high-end corporate sponsorship; Jamie founded Force For Nature, supported by leading conservation groups, global media partners and a sophisticated management and advisory team. 

He is convinced that the effective application of corporate partnership to conservation can help scale environmental solutions for greater sustained impact, especially when these greater resources are brought to bear in highly targeted ways. 

To achieve this Jamie focuses on a human based solution to many of the world’s environmental problems - wildlife Rangers. Supporting and guiding them to be more effective can ensure that the resources upon which we all depend can theoretically last for ever. 

Our vision is a world in which humanity lives in harmony with nature. The goal that underpins that is to see 1 million professional wildlife Rangers on the ground by 2030. The purpose of this is to ensure that the world’s protected areas are managed effectively. Today that is not the case - with more than 75% ineffectively managed. 

Wildlife Rangers are at nature’s cutting edge, protecting our societies as well as our planet. Recruiting, training, connecting and empowering them is the simplest, most elegant lever we can pull to nurture biodiversity, sustain precious ecosystems, prevent zoonotic disease and mitigate climate change. 

Currently Rangers are understaffed, under resourced and under valued. 

Our goal is to have 1 million professionalised wildlife Rangers on the ground by 2030, protecting the world’s pristine places from exploitation, deforestation, poaching and desertification. At a stroke, turning a global aspiration into a real and manageable task.

At the same time we are mobilising a movement — millions of Citizen Rangers — to help train, equip and resource Rangers. Using online and broadcast platforms, we are presenting these beautiful places through Rangers’ eyes, to an engaged global audience.

Wherever you are, you can be a Force For Nature and do your bit for the planet.

Success will benefit billions of people, as these efforts impact climate, biodiversity, poverty, hunger, health and sanitation — delivering on the UN’s Sustainable Development Goals.

Failure to protect the world’s protected places — doesn’t really bear thinking about. 

Our approach is anything but business as usual. We build technology platforms to connect Rangers with purpose-driven businesses and pro-active citizens in a Ranger movement that delivers value to all. To fund these activities and meet our bold goal, we have incorporated innovative business models to unlock fresh sources of sustainable revenue.

Our corporate partnerships facilitate authentic, interesting, measurable and cost-effective social and environmental impact and strong communication tools in return for goods, services and resources aligned with
Force For Nature’s mission. This win-win drives compound impact.

FFN is also unique in that it is focused explicitly on the aggregation and facilitation of all conservation workers, individual or institutional, professional or volunteer. Ensuring that all parties are working to a common plan is central to the FFN ethos.

We are uniting and supporting a little known population of people, who in fact we depend on very much. Wildlife Rangers are the human solution to our environmental problem. As planetary custodians Rangers protect nature which provides us with food, water, air, medicine, inspiration and natural resources, as well as providing carbon sinks and barriers to disease. By helping them we are also helping them sustain their villages, towns, infrastructures, health, sanitation, nutrition and economy at large.

On our newly launched Ranger App, we have Rangers from over 77 countries. Whether they are park guides, guards, anti-poachers, conservationists, indigenous people, scientists, volunteers, rural communities, they are communicating, sharing ideas and building a global network of support for the first time in history. Already we are seeing the communication of solutions from one community to another. We also have become the go to solution for Ranger and conservation organisations wanting to communicate with this valuable workforce. 

The Stockholm Resilience Centre offers a hierarchical interpretation of the SDGs (2016) built around their planetary boundaries principles. This emphasises that economies and societies are inherently embedded into the biosphere, so we can accurately project social and economic impacts from biosphere improvements.