Submitted
2021 Digital Workforce Challenge

Seedlyng Financial Education

Team Leader
Derrick Wesley
Solution Overview
Solution Name:
Seedlyng Financial Education
One-line solution summary:
Seedlyng plants seeds of financial knowledge to help our users understand how money works & grow their bank account.
Pitch your solution.

The old saying is that “money makes the world go round,” and many citizens around the world are not getting their piece of the pie due to their lack of financial education. Many also suffer from generational ignorance when it comes to financial literacy, and this has to stop if we are ever to help improve the lives of everyone around the world.

Seedlyng Financial Literacy is the solution to this problem. Our technology products meet our customers where they are mentally, and emotionally. We stress emotionally also because spending habits are based on emotional needs and want also. Our ultimate goal is to CHANGE the mindsets of ALL of our customers and teach them to be financially savvy.

We provide students with personalized, relatable content and help teachers by taking the fear out of teaching finance through ‘just-in-time’ professional development.

We have partnered with Microsoft, the Stash Investment AppLearn & Earn, and Centsai Education to ensure our students have access to all the best financial education possible.

Film your elevator pitch.
What specific problem are you solving?

Financial literacy should be a part of every school district’s curriculum. Unfortunately, only 17% of districts offer financial education in the U.S. This is a major problem! The old saying is that “money makes the world go round,” and many Americans are not getting their piece of the pie due to their lack of financial education. 

Many Americans suffer from generational ignorance when it comes to financial literacy, and this has to stop if we are ever to make America into what our forefathers dreamed it would be. 

During the 2020-2021 school year we launched our first pilots with schools in Texas, Chicago, Idaho, and Lebanon in the Middle East. We received very positive feedback and we are expanding our customer base to 27 schools in the fall for the 2021-2022 school year. 

What is your solution?

We provide students with personalized, relatable content and help teachers by taking the fear out of teaching finance through ‘just-in-time’ professional development.

Our solution includes our: 

?? Our award-winning app

??‍? Virtual/In-person workshops

? Year-long curriculum

? Teacher LMS Dashboard

➕ Investing Simulator powered by STASH

In 2020 we helped over 1250 students, trained 40 plus teachers, at 5 different schools. Our paying customer base also includes Nye County in Nevada, the Boys and Girls Club in Twin Falls, Idaho, and The Michael Finley Foundation.

Who does your solution serve, and in what ways will the solution impact their lives?

Our target population is low-income schools and nonprofits that support communities in need. Our motto is "Mission Over Money" and we try our best to work within the budget of the institutions we serve.

Our current projects include

  • 5 Lebanon Schools in the Middle East (1250 students) via the US Embassy
  • Middle & high schools (Richardson ISD, Plato Learning Academy)
  • 2 non-profits (Twin Falls Boys & Girls Club, The Michael Finley Foundation, Edenma Homeless Shelter)

-Working with the schools in Lebanon has been an amazing experience for our team. We partnered with a STEM program that was in need of a financial literacy solution to earn a grant from the US Embassy. 

We have trained over 40 teachers, at 5 different schools, and over 1,250 students. We worked with the teachers to provide creative lesson plans based on their local culture, data analysis based on student content mastery, and also helped support teachers throughout the school year. The student feedback has been very positive, for example, they even said they are enjoying it more than the STEM content.

-In the US we are able to incorporate our partners like the STASH Investment App, and the Learn & Earn App from the creators of Acorns. These partners are very beneficial to our students because it gives our students the ability to apply what they are learning in a safe environment and gives them the chance to earn real money that can be cashed out when they are older.

Which dimension of the Digital Workforce Challenge does your solution most closely address?
  • Create opportunities for people to engage and succeed in the digital workforce by bolstering necessary wraparound supports, such as childcare and employee wellbeing
Explain how the problem you are addressing, the solution you have designed, and the population you are serving align with the Challenge.

Our entire business exists to equip everyone with the financial knowledge they need to make wise decisions with the money they earn. 

We target low-income communities because these are the communities that need our support the most. 

We do this by first assessing our students' current level of financial knowledge and then our technology creates a personalized curriculum plan for each user.

We are a FULL-TURN KEY solution for a community, business, school, or nonprofit. 

In what city, town, or region is your solution team headquartered?
Van Alstyne, TX, USA
Is your solution already being implemented in one or more of the following ServiceNow locations (Australia/New Zealand, Canada, France, Germany, India, Ireland, Israel, Japan, the Netherlands, Singapore, the United Kingdom, United States), or are you planning to expand your solution to one or more of these countries?
  • My solution is already being implemented in one or more of these ServiceNow locations
What is your solution’s stage of development?
  • Growth: An organization with an established product, service, or business model rolled out in one or, ideally, several communities, which is poised for further growth.
Explain why you selected this stage of development for your solution.

We have customers that are using our solution. We are ready to grow and expand since last year was mostly pilot offerings, but now we are ready to take on more clients because we have proved that our solution works.

Who is the Team Lead for your solution?
Derrick Wesley - CEO
Do you qualify for and would you like to be considered for the ServiceNow US Racial Equity Prize? If you select Yes, explain how you are qualified for the prize in the additional question that appears.
  • Yes, I wish to apply for this prize
Explain how you are qualified for this prize. How will your team use the ServiceNow Digital Equity Prize to advance your solution?

We offer afterschool virtual finance classes. Parents and teachers can sign up their students to attend these classes (Check it out here: Seedlyng After School). 

Winning the prize money will allow us to offer FREE Scholarships to 'People of Color' and take away the stress of paying for our classes. We would also use the money to pay our teachers who are black and brown. 

This is a GREAT opportunity to help teach a new generation how money works to help improve their outcome in life. 

More About Your Solution
About Your Team
Your Business Model & Partnerships
Partnership & Prize Funding Opportunities
Solution Team:
Derrick  Wesley
Derrick Wesley
Founder & CEO