Fable

Fable’s accessibility platform is increasing participation in the digital economy by providing sustainable and flexible work opportunities to people with disabilities. Fable’s platform connects leading organizations directly with people with disabilities to conduct user research and accessibility testing, ensuring that the digital experiences they are building work for everyone. Working with Fable improves the usability of digital products for all users. This in turn enables millions more people around the world to better access and contribute to the online world and participate in the workforce. Through our platform people with disabilities are able to contribute, not just as consumers, but as producers in the digital economy by providing valuable feedback, directly from their own homes. Working with Fable serves as a gateway into the technology sector, where people with disabilities can learn and upskill to progress their careers, while earning technology-sector wages. 

Globally, more than 1 billion people live with a disability. Around the world, individuals with disabilities are chronically underemployed and very few opportunities exist to participate in the workforce. Traditional employment paths do not provide the flexibility and accessibility needed for people with disabilities to enter, excel and advance in the workplace. Fable’s solution eliminates these barriers to employment by providing remote opportunities to enter the digital workforce and by leveraging these individuals' unique skills and experiences. Additionally, Fable is solving the problem of inaccessible product design. The lack of diversity on product teams and the suite of tools used in research and design has resulted in inaccessible digital products that do not work for ~20% of the population. Fable empowers customers to design for the 20%. By focusing on the needs of the those at the margins- the 20%- our customers build products that are far more innovative, simpler, and easier to use. And as a result, they capture 100% of the user base 

Fable is an accessibility platform powered by people with disabilities. Fable’s platform enables Fortune 500 companies, leading organizations, and governments to improve their digital products by connecting directly with people with disabilities to conduct user research and accessibility testing. Fable’s platform enables product teams to rapidly and continuously research and test their products with people with disabilities, at every stage of product development from research to QA. These interactions build awareness and correct bias within product teams and ensure that the digital world reflects not just those building it, but all those participating in it.  

Fable strives to make sure everyone can not only participate, but contribute in the digital economy. We are hyper focused on ensuring access and providing meaningful employment to people with disabilities, who are historically limited in their opportunities to access employment. Nothing for us without us, a central tenant of inclusive design, is at Fable’s core, and this is reflected in every part of the business. The platform itself was co-created with people with disabilities, and we constantly solicit feedback from our community on how they might be better served. By allowing customers to gather diverse feedback early in the development process, we are making inclusive product development possible, at scale. The employment opportunities created by Fable represent a meaningful example of the power of the gig economy and the flexibility it affords.   

Fable provides opportunities for individuals with disabilities to join the digital workforce. We support this underrepresented and underemployed group by providing the training required to provide equitable access to the workforce. To support our onboarding and professional development process, we recently created a Learning Management System (LMS) that will also support our employees with disabilities to learn skills that can support them in furthering their career progression. This platform allows them to take courses so they can enter new industries and grow their careers. Finally, we provide sustainable and flexible job opportunities as accessibility testers. 

Our core engagement platform is in the market, generating recurring revenue. Some of the most innovative companies in the world like Slack, Shopify and Snap are leveraging Fable to build products that work for everyone.  We are now seeking funding to expand to new markets and launch a full training and upskilling curriculum on our learning management system. 

Fable is changing the way product teams think about designing products. Conventional wisdom, such as the 80/20 rule, suggests that product development should focus on the needs of the masses- the 80%.  Fable flips this on its head. We empower customers to design for the 20%. By focusing on the needs of the those at the margins- the 20%- our customers build products that are far more innovative, simpler, and easier to use. And as a result, they capture 100% of the user base. 

At the same time, Fable creates jobs for people with disabilities and improves online accessibility for leading organizations, creating further opportunities for engagement in the digital economy. 

Fable is an accessibility platform powered by people with disabilities. Fable’s platform enables Fortune 500 companies, leading organizations, and governments to improve their digital products by connecting directly with people with disabilities to conduct user research and accessibility testing. Fable’s platform enables product teams to rapidly and continuously research and test their products with people with disabilities, at every stage of product development from research to QA. These interactions build awareness and correct bias within product teams and ensure that the digital world reflects not just those building it, but all those participating in it.  

Fable's accessibility platform has productized user research and accessibility testing. We have created a "one-sided marketplace" and  leverage a range of algorithms and software features to effectively distribute work across our community and deliver rapid feedback to our customers. 

Fable is SOC 2 compliant and minimizes holding of personally identifiable data when possible. All contractors sign and NDA and are able to accept additional customer terms through the platform when requested. 

Fable's community is currently over 100 people with disabilities. Over the next five years, we plan to over 10x the number of active participants in our workforce. Fable's training and upskilling program will be freely available, and we hope to deliver to thousands of disabled jobseekers in the coming years. 

The best software tools don’t just make processes more efficient; they change behaviour.  

GitHub is a version control platform that simplifies the process of working with other people, making collaborative coding possible. Github devised a solution that the market desperately needed, revolutionizing what it means to be a developer. GitHub not only made it easier to code, it changed the way software developers across the world think about programming.  

Similarly, Fable is changing the way product teams think about designing products. Conventional wisdom, such as the 80/20 rule, suggests that product development should focus on the needs of the masses- the 80%.  Fable flips this on its head. We empower customers to design for the 20%. By focusing on the needs of the those at the margins- the 20%- our customers build products that are far more innovative, simpler, and easier to use. And as a result, they capture 100% of the user base.  

This will result in a more accessible digital world for over 1billion people with disabilities worldwide- and direct employment opportunities for thousands.  This is achieved by working with organizations that whose products have the broadest reach and touch the lives of millions, or billions of people. 

Fable tracks typical business metrics like revenue as well as impact metrics. The core impact metric we track is total payments to people with disabilities. This is our north star metric. 

30 fulltime, 100+ contractors

When it comes to inclusion; we don’t just talk the talk, we walk the walk. We have intentionally built an inclusive team that brings diverse perspectives, lived experiences and a vast array of industry expertise. Fable was co-founded by Alwar Pillai and Abid Virani, both of whom hold a Master’s degree in Inclusive Design. Fable’s founders are intentionally not the public face of the company and have instead given that platform to our community of people with disabilities. This approach has built an authentic foundation for team culture. As founders, Abid and Alwar have a clear understanding of our strengths (product + community) and where to bring in experts. At Fable we are big believers in hiring smarter and more experienced individuals who can help us avoid mistakes and grow faster and better. This makes it an exciting opportunity for senior leaders to join Fable and help shape our success. Over the past year, we have brought on industry leaders like Kate Kalacivich, our Head of Services. Kate has over 15 years of experience in accessibility and training and is leading the development of our inclusive education platform.  

The diversity of Fable’s team across every facet provides valuable perspective and Fable’s community of testers, who all have disabilities and use assistive technology, are often surveyed and given the opportunity to present their ideas through town hall discussions. 

Fable is minority, female and immigrant led. Diversity is at our core and a key consideration in Fable’s hiring process. Fable’s leadership team considers the importance of diversity in gender, race, and ability in forming a strong team. A current goal for our leadership team is to further diversify our community of testers. To ensure that the opportunities for employment provided by Fable are open to all individuals with disabilities, regardless of background or skill level, our team is launching professional development courses for people with disabilities interested in joining the technology sector. 

The funding provided by the Digital Workforce Challenge would help Fable further implement our strategy to grow the organization, increase the diversity of services provided to our customers, and help train and upskill new testers for opportunities at Fable and beyond. The partnership opportunities available through the challenge would allow Fable to expand to supporting clients in new industries. Our team is also interested in learning from the other entrants to the challenge and potentially partnering with those who serve the same communities to increase our social impact. 

Fable has customers across Canada, the US, the UK and the EU.

Fable is keen to partner with disability organizations that a national or global reach. Through partnership Fable can bring employment opportunities to a large number of people with disabilities, and ensure that our platform maintains an adequate number of testers (supply) to satisfy customer demand. We are also excited to work with customers that have global reach. By working with products that are used by millions of users, Fable can have the broadest possible impact on digital accessibility.