SSN Increaty

Poverty and limited job opportunities are among the factors that cause radicalism and extremism in Indonesia. Meanwhile, as automation continues in the industrial world, 23 million jobs are expected to be displaced in this country by 2030.

Increasing digital literacy through workshops on digital content production and technology will increase the skill of workers and young people, especially those who work in the music performance industry.

The enhancement of workers and youth's digital literacy through this program conceivably will expand job opportunities and improve their welfare, while strengthening the values of inclusiveness among youth.

Jobs automation is expected to replace 23 million jobs in Indonesia by 2030. Meanwhile, the COVID-19, pandemic that forced public spaces closure, also warned us of the urgency of increasing digital competence of art workers, especially workers in the music performance industry.

Art workers in Bandung, as the City of Musicians and Creative City, are among the most affected in the current pandemic situation. Although the Bandung Municipal Government has relaxed their policies in the tourism sector, they still have not allowed offair or outdoor concerts, which have resulted in hundreds of event organizers and thousands of workers still cannot being able to work again.

The digital ecosystem of the music industry evolves as new platforms, technologies, types of jobs and skills emerge. While some artists and art workers have been able to adapt and take advantage of this change, most of them have been unable to keep up with it.

The digital ecosystem of the music industry evolves as new platforms, technologies, types of jobs and skills emerge. While some artists and art workers have been able to adapt and take advantage of this change, but most of them have been unable to keep up with it.

This condition does not only take place in Bandung or Indonesia. Live music performances make up 50% of the total US$50 billion global music industry revenue. A six-month shutdown is estimated to cost the industry more than $10bn in sponsorships, with longer delays being even more devastating.

Art workers, especially performance industry workers, are one of the groups who are vulnerable to losing their jobs or opportunities to work in the midst of various changes within the Industrial Revolution 4.0, especially during the pandemic when various entertainment and tourism activities were closed.

This condition is exacerbated by the unequal access to programs that can improve their competence, as well as alternative policies that allow them to continue to work during the pandemic, even though the performance industry is a sub-sector of the creative industry which is the leading economic sector of the City of Bandung.

Seraya Semesta Nusantara (SSN) works with various youth communities, especially art workers and other creative industries in Bandung and its surroundings. Through these collaborations, we are able to understand the problems faced by artists and other creative industries.

The solution we propose is a formulation of the results of our discussions with artists, especially musicians and performance industry actors.

Various developments during the current Industrial Revolution 4.0 and the pandemic have made art workers, especially performance industry workers vulnerable to lose their jobs or work opportunities. This condition not only threatens their well-being, but also has the potential to make young people more susceptible to radicalism and violent extremism ideas. 

Many young musicians have already quit playing music because according to their teachings music is forbidden, and this in turn widens the polarization among young people, which often leads to conflict, as well as exacerbating the decline of the music industry in Bandung.

Increasing digital literacy of art workers and youth competencies through SSN Increaty – a workshop on digital content technology and production – will increase their skill and job opportunities, as well as promoting inclusive values among youth people, especially art and performance workers.

CEO: Reza Arfah

Managing Director: Berlianti Pertiwi

Executive Director: Firdaus Hadi

Program Manager: Iman Haris Munajat

SSN Increaty strives to encourage the development of the digital music performance industry ecosystem by increasing competence and collaboration among art workers, especially young musicians and music performance industry workers.

Digital performances by young musicians on social networks such as YouTube, Zoom, live broadcasting features on Facebook, Instagram and other internet applications or technologies can be further improved in quality and selling value if it accompanied by professional competence of music performance industry workers such as event organizers, stage design and managers , lightning engineering technicians, sound engineering technicians, and many other elements. 

SSN Increaty will facilitate young musicians and music performance industry workers with competencies they need to plan, manage and organize digital music performances professionally, as well as encourage intensive collaboration between them in developing the digital music industry ecosystem.

Consequently, the growth of the digital music industry ecosystem can grow along with the increase in the competence of musicians and performance industry workers, which will also play a role in driving its development.

The core technology used in SSN Increaty are the internet, social network applications and audio-visual equipment used in the production of digital content, including cameras, camera control panels, sound systems, band gear, as well as other supporting equipment and applications.

Increasing digital literacy and collaboration between young musicians and performance industry workers through SSN Increaty will bridge the gap between current technological developments as well as the emergence of new types of jobs and businesses with the digital competence of young musicians and performance industry workers. 

It will also have further impact on improving their welfare as well as the development of the digital music industry ecosystem. The incorporation of inclusive values in each stage of the activity along with the results and impacts of this activity is also expected to have an impact on increasing awareness of these values among art workers, which can prevent the development of radicalism and violent extremism.

The reach out of this program will be extended to other work sectors, such as education, media, film production, eco-tourism and culinary

The expansion of the scope or target of this program is expected to reduce competencies and job opportunities inequality, as well as to build a more integrated digital ecosystem in Bandung and its surroundings. 

The involvement and collaboration of various community groups in this program is also expected to encourage inclusivity among youth.

SSN Increaty targets young musicians and performance industry workers who live and work in Bandung and its surroundings, particularly women, low-income and minority groups.

Through SSN Increaty activities, participants will be able to increase their knowledge on the elements of digital music industry ecosystem, utilize various social networking applications, operate various supporting equipment and technologies, as well as demonstrate the ability to collaborate in organizing digital music performance projects.

The achievement of the participant indicators and competencies as mentioned above is expected to have an impact on increasing gender equality, expanding job opportunities, developing digital music industry ecosystem and reducing inequalities, as well as increasing inclusivity among youth and performance industry workers.

The economic downturn over the last few years, which has been exacerbated by the pandemic situation, has not made it possible to independently finance the implementation of the expansion of the scope of SSN Increaty targets.

Various digital technologies and applications also continue to develop rapidly, which makes it impossible to be fully mastered by the SSN team alone.

SSN will continue to develop partnerships with all stakeholders as well as aligning the solution with related organizations, communities, corporate social responsibility and government programs, such as Solve and the Caterpillar Foundation.

Seven personnel

CEO: Reza Arfah

Managing Director: Berlianti Pertiwi

Executive Director: Firdaus Hadi

Program Manager: Iman Haris Munajat

Creative Division: Lutfi Audia Pribadi

Finance Executive: Fammy M. A. Mulyana 

Administration Executive: Sandi Lasmana

Berlianti Pertiwi as Managing Director has experience in organizing various peace education programs with various communities, one of which is Peace Generation.

Firdaus Hadi as Executive Director has more than 10 years of experience in one of the leading Event Organizers in Bandung, Kaboa Multikarya. In addition, he is actively involved as a program director in one of the youth creative communities, namely Komuji.

Iman Haris Munajat as Program Manager is also involved in Komuji as a Community Development Manager and is one of the formulators of modules in Komuji's workshops and projects, in addition to his involvement in several communities and youth organizations.

Lutfi Audia Pribadi at Creative Division is a young musician who graduated from Recvolution Class, a music-based CVE workshop organized by Komuji.

Their experience and involvement in various communities allows the formulation of this solution to represent SSN Increaty target groups.

Berlianti Pertiwi as the team leader is a woman activist who has held many activities for women's studies, peace education, interfaith activities and inclusive values.

The team also consists of personnel with various professional backgrounds and religious groups.

SSN in partnership with Komuji, Peace Generation, Jakatarub, Halaqah Damai (an Open Integrity Project), Jendela Ide, Bandung Music Council, and several other communities. The partnership including human resources sharing and projects collaboration.

SSN Increaty will facilitate young musicians and music performance industry workers with competencies they need to plan, manage and organize digital music performances professionally, as well as encourage intensive collaboration between them in developing digital music industry ecosystem.

Improving the competence of workers and youth can certainly encourage the activation and development of various elements of the digital music ecosystem in Bandung, such as music studios, production houses, labels, as well as various stakeholders and other beneficiaries, both private and government.

The economic downturn over the last few years, which has been exacerbated by the pandemic situation, has not made it possible to independently finance the execution of SSN Increaty.

SSN Increaty addresses the Future of Work in India and Indonesia Challenge. MIT Solve funding and support will help us to execute the solution.

SSN Increaty addresses the Future of Work in India and Indonesia Challenge. MIT Solve funding and support will help us to execute the solution.