EVA

An app that develop entrepreneurial skills  for the development of knowledge, skills and capacities in vulnerable groups that are made up of women and youth; and with this support the development of their social and / or sustainable entrepreneurship so it becomes a means and /or tool to improve their environment. Support will be provided in training and courses, consulting and mentorship, catalog of entrepreneurs that integrate their history, images and employ altruism and finally ecommerce. At the same time that it develops collaboration between the participating entities, generating knowledge for its replication of the model generated with interaction with peers in USA, NGOs, government, academic and business entities to achieve the objectives.

The Global Entrepreneurship Monitor (GEM) mentions that women entrepreneurs are making a difference by constituting a vitally important component in the economy of countries and a primary support for the growth of developing countries (Allen, et al, 2008). Despite this, Latin America has the highest rate of business failures managed by women. In addition to this, there is a gender gap in entrepreneurship in a country whose population is 51% female and in which there are 10% fewer entrepreneurships are by women compared to the proportion of entrepreneurs generated by men (Power & Magnoni, 2010) . Funders and Founders (2016) state that from 2013 to 2020 of 8,000 million people, only 3,000 will have a job. Currently 1 in 19 people is an entrepreneur and 57% of them are developed by young adults aged 18 to 34, that is, according to the Global Entrepreneurship Monitor 2019/2020 the levels of initial stages of entrepreneurship increase with the young people and a decrease from 38 years of age, 55.6% being the result of taking advantage of opportunities and 25.2% due to necessity (Bloomberg, 2016).

The first group is going to be women entrepreneurs with exponential ideas that have kids with dissabilities

The lack of exposure can limit the development of entrepreneurship projects that are of vital importance at present to reduce the negative effects of the economic crisis caused by the pandemic. Due to this, the presented project focuses on the creation of a friendly, simple and highly accessible platform, which is considered to be of great help to achieve interaction between enterprises and combat this great difficulty. A platform will be very useful to achieve connection with the virtual world, this will enrich their projects by bringing professional experience, attitudes, capacities, tools and aptitudes to the participants and thus achieve with greater success the development of entrepreneurship projects among the community of sectors with higher vulnerability index made up of women and youth.

1. Provide creative tools and soft skills for the conceptual development of disruptive ideas through workshops with specialists and master classes with entrepreneurs to encourage high-potential ventures.

2. Train and empower in the entrepreneurship process, through courses and workshops integrated by tools and resources, in face-to-face and virtual modality to promote viable and feasible projects 

3. Offer ongoing support and guidance through advice, mentoring and networking for projects already generated or in progress to ensure their full implementation and permanence in the market. 

4. Develop and generate disruptive ideas that lay the foundations of the sustainable and profitable business model which the entrepreneur can open up to issues of scalability, trends and value proposition for the development of their MVP prototype.

5. Link with funds and sources of financing,transfer knowledge and possible allies applicable to the undertakings.

6. Enable a technological platform for interaction and support tools to drive innovation, competitiveness and projection  entrepreneurship markets.

7. Organize a fair and / or exhibition (Virtual or face-to-face) of products or services developed during the program, which will be a bridge of connection with business organizations, social associations, interest groups and key actors in productive chains to promote possible entry to the market and its commercialization. 8. Launch a competition for projects generated to identify, support and enhance innovative and sustainable solutions that have an impact on the development of ventures

• Offer online courses and training so that they can do it at any time from  Android or iOS electronic device with an internet connection, without enrollment limitations, and open and free with materials accessible for free
• Consulting and mentoring in real time, to have greater control between the mentors and those advised, offering them an optimal service.
• Catalog of the entrepreneurs' products and / or services, so that companies can view them and make a possible link.
• Have e-commerce so that entrepreneurs can sell their products. Digital technologies are helping businesses expand their sales scales while maintaining their local production

We will get a special grant from the U.S.A department, IREX, and YLAI, and we are currently in the process of developing the app

The article "The New Science of Consumer Emotions" by Harvard Business Review states that feelings that drive customer behavior can be geared toward brand benefit through "emotional motivators," being an important new source for achieving business growth because they attract and retain consumers. They are emotionally connected to a brand when it helps them satisfy their desires that can mostly be unconscious.

Experts have recently shown that 95% of purchasing decisions are unconscious. This is assured by Dr. Gerald Zaltman, executive committee member of Harvard University's School of Behavior, Mind and Brain

EVA's approach to implementing emotional motivators as its main axis, exposing them mainly in its online channels, these being its main means of dissemination, promotion and sales, are:

1.- Tell a story

Telling a story generates ideas, thoughts, and emotions in the individual's brain.

2.- Employ altruism

Returning to society is one of the tools with the greatest potential to generate customer loyalty, increase brand awareness and positive reputation

3.- Get visual

Images are one of the tools that generate emotion responses quickly in individuals,

4. People prefer the simple

Psychologically, the human mind prefers simplicity over complexity

5.- Use the personal touch

There must be a customization focused on understanding the specific needs of the customer and thereby generating brand loyalty

6.- Sell profits, not features

Present the products and sell them for the benefits that will improve the life of the consumer and solve their problems

Technological app that can be downloaded on Android and IOS

It is the evolution of the traditional teaching of entrepreneurship, so that entrepreneurs in the vulverable sector can adapt to the new technological reality necessary in this post-pandemic era

Example of our base: my dulce hogar

We are consulting with a specialist lawyer to protect entrepreneurs, platform information, and offer e-security

Number of women and youth Pre-Incubation phase

100

Month 1 and 2

Number of women and youth projects Incubation and Laboratory phase

20

Month 5

Number of mentoring entrepreneurship teams (UVM Zapopan Incubator , CUCosta, UAN, and CREAR IDEAS for the development) have structures or contacts for mentoring)

3

Month 5

Number of mentors involved in the project

20

Month 5

Number of completed projects

10

Month 6

Winning project

1

Month 6

Number of added interest groups to the structure

10

Month 1- 6

Development of platform for monitoring and support of the program

1

Month 1- 6

Number of mentoring entrepreneurship teams (UVM, CUCosta, Create Ideas for Development and UAN have structures or contacts for mentoring)

10

Month 4-5

Publications and dissemination of results and progress of the project

1

Month 6

Number of regions to impact

3

Month 1- 6

We hope to increase in 3 years to support more than 500 women and young
entrepreneurs and in 5 years grow to different countries of Latin
America to boost more than 10,000 people at least

As a future project for the next part of the project, it will be developed at a higher level, increasing not only the university networks of different sciences, but can also be with other public and private university centers, in addition to integrating companies to support them in their development, and promote entrepreneurship in young people and women to support the growth of the country, linking with the entrepreneurial system because there are programs that belong to the municipal, state and federal system that have the opportunity to be linked. Finally, the replication of the model in other areas of interest where there are a greater number of people in vulnerable situations in our regions.

Number of publications of entrepreneurship program call

Social media publications

Month 1

Number of registrations at entrepreneurship projects call

List of registrations

Month 1

Number of selected projects

Assessment guides and acceptance list

Month 1

Number of posts of the program in social media

Social media publications

Month 2

Number of completed soft skills courses

Attendance list, digital drive of courses

Month 2

Number of completed workshops at disruptive, social and sustainable labs

Attendance list, digital drive of courses

Month 2, 3

Number of mentoring and networking sessions

Session registration list per project

Month 4, 5

Number of stakeholder collaboration letters and sessions

Collaboration letters and session registration

Month 5

Number of exposed products at fair

Social media publications, attendance list

Month 6

Number of projects at contest

Social media publications, attendance list

Month 6

Number of final reports

Final reports

Month 6

Number of timeline and budget controls

Quarterly execution reports

Month 6

7 founders and partners

Name

Title

Role

Qualification of key personnel involved in the program

Jose Luis Bravo

PhD

Coordinator Vallarta

Coordinator of the CUCOSTA incubator, and coordinator of open innovation.

Alejandra Rodriguez de la Torre

Lic.

Coordinator Region ZMG

Coordinator of the incubator of UVM Campus Zapopan, Vice President of public relations of REDINC

Francisco Javier Ocegueda Lopez

Mtro

Coordinator Bahia Bay

Coordinator of the incubator INAMUJ

Elba Martina Cortes Palacios

Yadira Reynoso Ayala

Sergio Lopez Acosta

PhD

Mtra

Mtro.

Project development

Coordinator of continuing education CUCOSTA, partner of CREAR

Founding IDEAS and Counselor of the Coordinating Council of Women Entrepreneurs of Jalisco

Director of the Mexican Furniture Council.

Counselor of the Sectoral Advisory Council for Social Development of the State of Nayarit.

Jovanna Nathalie Cervantes Guzmán

Mtra

Strategic project and Project development

International entrepreneurship competitions and program vinculation.                      

Member: YLAI alumni 2020-2021

4 women and 3 mean

We are applying to take this app to the next level, impacting a greater number of women and young entrepreneurs.
Reduce the negative effects of the pandemic that brought these sectors, being the most affected

Being the academics and businessmen who take forward the economy of the countries, being the countries in the process of development, such as Mexico the ones that had the least support from the government sector.

What it takes to take the app to the next level

Focused on education, entrepreneurship, technology and change