Who does your solution serve, and in what ways will the solution impact their lives?
We believe that microwork, and app-based employment more broadly, is an untapped opportunity for governments to promote economic prosperity for their citizens.
In Honduras, our goal is to reduce the economic push factors caused by the national COVID-19 shutdown, Hurricane Iota, and drug-related violence that are driving the forced migration of tens of thousands of Honduran citizens northward.
This problem is not endemic to Honduras. Across the Northern Triangle and the rest of Latin America, forced migrants make the dangerous journey to the United States in hopes of finding work to send money back home. The United States, as an aid partner to these countries, has largely failed to create the conditions necessary to reverse this trend; to create enough economic opportunities to prevent migration from happening in the first place.
A new global digital economy has the potential to be more inclusive and provide employees with much more dignified working conditions and returns. With it, we aim to rethink labor and create the future of work. These digital microwork jobs can stimulate economies, and alleviate symptoms of poverty (organized crime, mass migration, food insecurity) by stemming poverty itself.
For our pilot in Honduras with BT Labs, we used Facebook advertisements, which had the potential to reach 39% of the population. We ran a survey with a USAID partner to better understand the socioeconomic needs of each user.