Anandad

A food delivery app that helps the street vendors and local auto drivers of India connect and deliver food within small radiuses. 

An App that allows local street vendors to receive orders online from a small radius of households and workers around them. The orders would then be packed and kept ready and collected by idle auto drivers or other idle transporters who can deliver the food to the destined location. The app will allow both the drivers and food vendor to receive payment for their services. This is a market expansion opportunity for both parties and an opportunity to make revenue during idle time for autos and food vendors.

Due to the pandemic, the revenue for food delivery apps such as Swiggy and

Zomato (in India) grew by almost 56%. At the same time due to lockdowns and the need for social distancing, the local food vendors, as well as small transport workers such as auto drivers and rickshaws, were heavily affected leading to, little to no revenue. 

As the pandemic rages on, more offices support WFH opportunities leading to a greater number of food orders from households. Moreover, the construction workers and local street workers who were dependent upon these small food vendors also face few options for cheap food. 

India estimates about 10 million street vendors which constitute about 11%of the urban workers. 

The target population would be the street food vendors and the street auto drivers who are in requirement of new revenue opportunities. As Swiggy and Zomato's business grows and the pandemic continues, many such businesses which serve as the essence of the country, shut down. Many migrant workers also lose their livelihood due to this. This is an opportunity to earn better, have better reach. This is also a growth opportunity for such vendors and better brand recognition.

Moreover, it also aims to serve communities who wish to order food but may not be able to afford the high prices of current food delivery systems. 

This is an ideation stage of a gap identified in society by us. It's particularly impactful because India saw the movement of nearly 1 crore migrant workers during the lockdowns of 2020, many of whom moved back to their homes as there were no work opportunities or their small businesses shut down. Currently, we are planning to test this out in a small town on Udupi with about 100 local street food vendors. 

Ours is an existing software technology which is a mobile app. We aim to use the app as a bridge between our potential customers and local food vendors. The app would be made available in google play store and apple’s app store for ease of access by everyone. The app would be made consciously light in memory and a minimal graphics so that it runs without lag even in a basic phone. The app helps customers to view the options available in terms of local food vendors and the menu that they offer along with the price for the item. The customers can then apply discount coupons if any with them to check out and make the order. The payment would be cash on delivery, through debit or credit cards, UPI payments or mobile wallets. This would be facilitated by partnering with PayTM for payments.

We are thinking of starting the pilot project along Manipal, Udupi
region on India near our college. There are approximately 100 street vendors
there and 200-250 transport workers. This is a semi- urban town of 30 square kilometers. 

• Higher revenue for local street food vendors
• Higher revenue for local transport facilities such as motor rickshaws and autorickshaws.
• Poverty alleviation of migrant workers
• An opportunity to convert a huge chunk of the unorganized sector of India into an organized sector.
  

The aim is to conduct a research study to gather information about interested parties and at the same time develop a mobile application to support the idea

Few of the measurable indicators that we use to measure our progress are in line with UN’s sustainable development goals. They are as follows:
1) Decent work and economic growth (SDG-8)– We measure the revenues generated by the local street vendors through our website and this can help us in understanding the scale of impact we have in generating business for local street vendors thus improving their living and livelihoods.
2) Zero Hunger (SDG-2) and Good Health and well-being(SDG-3) – We aim make sure that daily wage earners and other underprivileged people can have access to nutritious, affordable, and local food of their choice, thus helping reduce hunger and improve health among them. We aim to measure it by tracking the number of customers we serve everyone thus it acts as an indicator of how much hunger we care able to reduce and how much wellness we were able to deliver to the society

Financial Barriers– The app requires sufficient funding to create the app and employ software developers to maintain the app. It also requires working capital for day-to-day operations. 

Technical Barriers– The app requires technical team to maintain it 24/7. Also getting the app listed under Apple’s app store can be an issue as they have more stringent guidelines to be followed when compared to Google’s play store. 

Legal Barriers– All the outlets need to be licensed under the FSSAI in India. Some outlets might find it difficult as resources with them are scarce. This might involve legal issues if our company deals with such street food vendors. 

Market Barriers – The market is already flooded with food items from popular service providers like Swiggy and Zomato. But our key differentiation point is that we provide food at affordable rates, which are prepared by street food vendors which might appeal to certain audience. But the challenge is that the market that we serve might be a niche market with less demand for our products or services.

The team currently is a group of 4 students studying at TAPMI, Manipal with various backgrounds in engineering, finance, and hospitality. Two of the members are part of the sustainability committee of TAPMI and the TAPMI center for inclusive growth and competitiveness. The committees have previously worked on a project for a community refrigerator to feed the local workers at tiger circle in Manipal. 
The institute also regularly works on projects for the upliftment of the underprivileged communities in and around Manipal. With the support of the institute and the patronage of our sustainability driver professors, we plant to come up with business solutions to our problem.  

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