Submitted
2022 Solv[ED] Youth Innovation Challenge

Soma Link

Team Leader
Brian Mugo
Solution Overview
Solution Name
Soma Link
One-line solution summary.

Soma Link provides access to high-quality, relevant, world-class educational tools and resources to anyone, anywhere, anytime. Students will be able to access the resources in both offline and online forms

Elevator pitch
What is your solution?

Soma Link will solve the problem of poor quality course content available for students in the various learning institutions by not only offering high-quality courses but also meaningful, well-researched, up to date and relevant resources to students. All these will be accessible both online and offline to tackle the problem of internet inaccessibility. The resources will include quality articles, educational content video tutorials, notes, practice tests, and online tutors.

We shall integrate multiple models such as website application, mobile application, USSD, email, and a mentorship model. In the USSD model, students will receive articles, notes, practice tests, webinar events updates to the phone through SMS.The mobile application will help students who have access the resources both offline and online.

The email method will be very efficient to send updates, webinar events, weekly tips, articles resources also video tutorial links so as to access when online. The web application will enable students to have full access to online resources, this includes online tutors, webinars, and other resources. In our mentorship model, professional mentors will mentor the students and physical events organized where students network, and to have QA sessions with professionals in the industry and also their peers. 

What specific problem are you trying to solve?

According to (Nyerere, 2021) the majority of Kenyan tertiary institutions have instructors who do not have the skills to teach, scarce electronic content, a lack of internet connectivity, and students with limited computer literacy. Even with computer literacy among Kenyans increasing, there are still major capacity challenges in using interactive online tools for teaching. For institutions to go digital, they need to have invested in both offline and online teaching and learning platforms, digital libraries, and internet access. The problem is, public universities have suffered from severe cash flow challenges attributed to inadequate public funding (Nyerere, 2021).


There is an urgent need for a fresh approach to the current teaching and learning models for Kenyan Universities. We can reduce digital disruptions through the delivery of interactive content and accessible courses through digital learning platforms. Currently, higher education institutions offer low-quality courses to students and also lack timely information on the labor market. The current system provides students with minimal practical skills to practice and lots of poor-quality theoretical resources. There are also massive learning disruptions caused by the COVID-19 pandemic which brought about the transition to e-learning, where institutions were not prepared. According to the Ministry of Education, there was a complete disconnection where there was a broken link between the education system and the labor market. Graduates remain unemployed, lacking the skills and knowledge needed to traverse the labor market.



Who does your solution serve? In what ways will the solution impact their lives?

Kenya has over 70 universities, 38 of the public and 35 public. Over 500,000 students enrolled in the last academic year, students enrolled in public universities were over 400,000 (Nyerere,2021). Public universities are already challenged by overcrowding, inadequate numbers of lecturers, degraded facilities with private universities having experienced and highly trained teachers, good facilities where the teachers can use the syllabus as a guide and supplemented by textbooks and internet research to prepare digital resources for their learners. The schools prepare materials such as mock exams and exercises that usually include complex illustrations and diagrams to further aid the learner to succeed. 

Kenyan students in both universities and tertiary institutions, students graduate from these institutions and enter the job market with no skills to be competitive enough to start a business or even get employed. We want to change that by improving their learning journey and helping them acquire skills. As our solution scales up, we shall also include Kenyan students from both secondary primary schools, so as to nurture their skills at a very tender age. 

Soma Link aims to provide the delivery of interactive content and accessible courses through a learning platform. This will provide students with an effective digital platform to support online learning.

What steps have you taken to understand the needs of the population you want to serve?

After engaging in several conversations with students, attending educational talks, and through research findings from the Ministry of Education and the  Kenya Bureau of National Statistics, we discovered that students in learning institutions from Kenya are not provided with the necessary information and education needed for the job market. 

Having the privilege to volunteer as a teacher assistant at a local primary school. I got the chance to interact with the young students and understand the challenges and problems they face each day in their learning journey. Not forgetting, interacting with the teachers in discussions and talks, they got to explain their challenges, struggles and problems they also face in their teaching journey and even suggested some great ideas on how technology can improve the teachers-learners experience.

We were able to interact and observe the day-to-day learning experience of Kenyan universities, especially from our respective universities. We engaged with our colleagues and discussed with them the challenges we face everyday and got to suggest a lot of great ideas which can implement on how to solve these problems

From these interactions, we got to evaluate different solutions and perspectives. We got to understand the users' stories and implemented research from those stories and analyzed the description of the solution, impact opportunities, impact measurement, theory of change, business model, and scaling up.

Which aspects of the Challenge does your solution most closely address?
  • Improving learning opportunities and outcomes for learners across their lifetimes, from early childhood on (Learning)
Our solution's stage of development:
  • Concept: An idea being explored for its feasibility to build a product, service, or business model based on that idea
Explain why you selected this stage of development for your solution—in other words, what have you accomplished to date?

We consider our solution in the conceptual stage because we explored the feasibility to build a product and business model based on that idea. We researched, evaluated, and analyzed the description of the solution, impact opportunities, impact measurement, theory of change, business model, and scaling up of the solution.

Currently, we are researching the prototyping of the idea. We are evaluating different UI / UX designs for our product. So as to improve on the brand of our idea, we managed to design a logo for the idea.

After creating the design, we shall move to the product beta stage. We shall conduct our pilot program for students from our current universities, targeting 100 students each. We shall conduct our program with the website application and email model so as to integrate the offline and online modes of access for a duration of 6 months. This will help us get more feedback and understand whether our models are working efficiently or not.

Where our solution team is headquartered or located:
Nairobi, Kenya
Team Lead:
Brian Muchiri Mugo
More About Your Solution
About Your Team
Your Business Model & Resources
Solution Team:
Brian Mugo
Brian Mugo