MATHinkCo

Promoting the art of problem-solving using tactile math games:  our goal is to inspire a billion kids to love Math through our games.

MATHinkCo brings you math games that make one "think." We are three brothers (currently 10, almost 14, and almost 15 years) driven by a collective passion to solve problems.  We started a company to design and develop games that make you think and not just read the theory or memorize formulas.   We believe every problem can be solved in multiple ways with creative thinking.  

We have introduced our first collection of MATHSticks - a fun, family math game that challenges you to solve "MATHsticks" problems!  You can play at your own pace and in any order.  The problems range in difficulty from Easy to Hard - but each one will stimulate your brain and help you master the art of problem-solving.  You can play solitaire or with others.  Whenever and wherever you want to. 

Each box contains 50 cards with a problem on one side and its solution on the reverse; a hundred MATHsticks and instructions.  Each box has been handcrafted and no two MATHsticks are alike.

At MATHinkCo, we believe that math should be fun. Math is not just algorithms and formulas. It is more than that.  Much more. In fact, Math is the opposite of algorithms and formulas.  And that is why we created MATHinkCo.  MATHinkCo is a fun math company that develops logic problems. These problems challenge you to think. Each problem forces you to think and brings out the creativity in you.  These problems are fun. Whether alone 35,000 feet high in the air, or with friends on a chilly weekend morning, you can solve MATHinkCo puzzles.   Wherever and whenever.  We aim to develop fun and entertaining puzzles and problems that challenge you to "think" and bring out the creativity inside you. It’s the only place where you will find those key attributes.   It is MATHinkCo.

Across the globe, in the aftermath of the Covid pandemic, billions of children are bored and at home - playing video games that add nothing to their intellectual growth and development. Our innovative product offering brings them an alternative that actually stimulates the brain and makes them think and develop logical thinking and the art of problem-solving. 

Target market:  We are targeting school children but the games are equally relevant to adults and parents.   This is a game that can be played in any sequence and any place.   

Value Proposition:   Currently our target audience is badly impacted in the aftermath of the global Covid pandemic and parents are left frustrated as their children are increasingly spending more and more time with video games and on screens.   MATHSticks offers them an alternative to use their productively whilst also playing a game.  These games will improve their cognitive abilities via spatial thinking and logical coordination. 

We are our own target market.  We have researched online on games of this kind and found that nothing really exists in the physical domain.   We have also involved our friends in playing our games and they all love it.   We have pilot tested our product within our own school and local community. 

We have designed, developed, and fabricated our games.   We have built over a hundred prototype boxes and have been testing them with our peers in our school (GCDS) and the local community.   We have also built our website (www.mathinkco.com) and the products are available for sale online. Over a dozen of our friends are testing and enjoying the game. 

We are using the simple equivalent of matchsticks to generate spatially focussed logical problems.   We are building an online business.   In the future, we hope to build a mobile app as well with the same underlying concept.  

Currently, we are testing our products and games locally.  We wish we had the money to market our games globally.  We are also exploring the idea of giving away our games to schools and school districts via CSR (Corporate Social Responsibility)sponsorship of some large corporations. 

Currently, we have our games with over a dozen kids and in the next year, we hope to be able to get our games to over a thousand children in our state and then scale upwards.

Our impact objective is to wean children away from video games and screen time to engage their brains with our spatial games.    We plan on aggressively marketing our games soon to achieve our objectives. 

1.  Number of children playing our games

2.  Number of positive reviews we receive on our website. 

Our single biggest barrier and challenge is the lack of marketing spend, and thus, our current inability to get our word out there.     With some marketing spend, we would be able to increase sales and recycle the profits back to marketing and increasing our sales and market presence.  

We belong to our target audience.   We are 3 brothers, each one of us is passionate about math.  Our passion for excellence has driven us from the beginning and continues to drive us into the future. We, at MATHinkCo, know that every product counts, and we strive to make the entire learning experience as rewarding and fun as possible for our customers. 

We are currently not partnered with any organization.