Moms As Entrepreneurs

The National Association of Mom Entrepreneurs Institute provides an eight-session, evidence-based face-to-face and online training that focuses on business models, operations, marketing, finances (both personal and business), networking, fundraising, public relations, motherhood, etc. Our strategic partnerships allow us to bring in a plethora of mentors and resources to ENSURE LONGEVITY AND GROWTH FOR OUR MEMBERS AND THEIR BUSINESSES. Moms are accepted into the program based on their business goals, time commitment, financial need, and willingness to dedicate time to the program. 

We understand that when starting or scaling a business, the process is not a one-size-fits-all; therefore, we use a human-centered design approach to curate resources based on the needs of the cohort. 

There are 27 Million Entrepreneurs in the United States, 57% are parents, and 45% are women-owned businesses. As we know, women-owned businesses grow in number but not in receipts as our male counterparts. Part of the reason black women business owners are unable to grow their receipts as fast as white women and men is their pressure to balance their families and their businesses. 

Since the beginning of time, moms have been dealing with the pressure of balancing their families and their careers. NAME believes that this should not be the case. 

The vast majority of growing businesses in the United States are Black Woman OWNED. Unfortunately, this same demographic experiences SETBACKS IN THE financial, human, and social capital NEEDED to break the $40 million ceiling to increase impact hiring. Women are the backbone of families, yet they are often overlooked for growth opportunities and CAPITAL in Business. 

Name aligns directly with the challenge in multiple ways. 

• In order to fulfill, our mission statement, NAME connects small mom business owners and key stakeholders such as investors, local policymakers, and mentors with the relevant experience to improve coordination, collaboration, and knowledge bases within the local small business ecosystem. 
• One of NAME pillars is to provide advocacy locally and federally to improve the opportunities, resources, and support that moms need to succeed in business and life by challenging the equities and structural barriers society has placed on women and minorities in business. 
• NAME provides ongoing guidance and professional development for building and scaling businesses through all functions of a business. 
• NAME provides access to capital and is building a fund to support mom-owned businesses specifically.

NAME focuses on service moms in underinvested communities that live below the poverty level. These moms are often the head of households and range from ages 21-to 65. Ninety-five percent of the moms we serve are African Americans whose highest education level is high school graduates. Most of the moms we service are receiving government assistance and are working a job that pays under the living wage. These moms are living in communities like Baltimore, where crime is high. 

Currently, we provide our institute and other workshops to support these moms in building or growing their home-based businesses. Our solution provides moms an opportunity to live their entrepreneurial dreams and build wealth in their families and respective communities. Investing in a mom's success is investing in the success of generations. 

Maryland

NAME's vision & mission is to

• Increase economic power in underserved communities,
• Strengthen knowledge, network, and entrepreneurial resources for existing or aspiring mom entrepreneurs, 
• Impact public policy by addressing the many barriers mom entrepreneurs face.

NAME overarching goals focus on helping small mom-owned businesses to start, scale and sustain.

Activities

• Educational training and workshops
• Networking events
• Advocacy initiatives
• Fundraising

Outputs

• Service delivery
• Service delivery
• Service delivery
• Financial delivery

Short term outcomes

• Mindset shift
• Increase network
• Provide mentorship
• Exposure to business-building resources

Medium Term outcomes

long term outcomes

• Create sustainable mom-owned businesses, increase economic impact in underserved communities, create wealth
• Increase the network of mom and family, increase the family's legacy worth, and increase opportunities. 
• Impact capital infusion in communities, and expand resources for moms in low-income communities.
• Provide investment to minority women who ultimately don't receive investment and change the longevity and scalability of black mom-owned businesses. 

Currently we serve about 50 businesses. Since inception we have served over 300 businesses. In one year we will serve between 75-100 businesses and in 5 years at least 500 businesses. 

Key decision makers in our community consists of local government officials (Mayor and his cabinet, councilman, delegates, senators), leaders of foundations and leaders of large private companies. 

NAME can not do the impact work alone. We work alongside financial institutions, private companies, government officials and other resources to provide the mentorship and resources moms need to succeed in business and life. 

NAME founders started in the community where they grew up and their families still live. Because the founders are does a lot of economic development work in the community, many community members trust them. From a stakeholder standpoint, trust is in the outcomes. NAME consistently delivers quality outcomes that is true to our mission. In communities across the country, we work with local stakeholders and organizations that is already doing similar work to imbedded our impact in their model.

NAME goal is to create chapters of our organization across the United States to provide the same exact services we started in Baltimore. We are looking to building a 5 million dollar fund to support mom-owned businesses and educated over 1000 mom-owned businesses within the next 5 years. We are also looking to impact policy around childcare to help address the biggest issues moms have. We also want to ensure that at least 50% of all moms that go through our programming expand their businesses within the first 5 years of business. 

Recognized as one of Baltimore's Top 40 under 40, Dr. Tammira Lucas is a thought leader who has quickly emerged as a trailblazer among millennial professionals and a powerful voice for communities locally, nationally, and internationally. Dr. Lucas is the founder of The Cube, Cowork, the largest black women owned coworking space in the United States that provides babysitting services. Dr. Lucas is a strong advocate for women in business especially moms. With her dedication to ensure that all moms have access to resources and support to balance their careers, businesses and family, she cofounded The National Association of Mom Entrepreneurs (formally Moms As Entrepreneurs). The National Association of Mom Entrepreneurs, provides advocacy, support, and resources for mom entrepreneurs. Dr. Lucas is an Author, Speaker, Philanthropist, and Professor. Dr. Lucas has dedicated her life to focusing on building stronger and equitable communities through leadership, education, social innovation, and entrepreneurship. Dr. Lucas holds three degrees in business including a Doctor of Business Administration.

Jasmine Simms is a mom-entrepreneur, small business consultant, and industry expert. With over 18 years of beauty and hospitality experience, Jasmine has been trained by, and has also trained staff for one of the top luxury spa and hotel brands in the world, Four Seasons. She has served in product development, menu development, and protocol training. Jasmine has been featured and consulted for her expertise by Fox News for her knowledge on industry innovations, safety and health concerns, and trends. Upon finding her niche in the hospitality industry, Jasmine founded a luxury service nail salon, Scrub Nail Boutique in Baltimore, MD in 2013 and ToBo Hair Salon in 2019.