ilk egitim- evinizde okul öncesi egitim ve bakim
The caregiver sector in Turkey has reached 4 billion dollars. Only 10% of the employees have Social Security Insurance. It is unknown that whether they have an education on baby and child care.
53% of the employees are foreign and 47% are local. The vast majority do not have training and expertise in child development and care.
The Ministry of family and social Services of the Republic of Turkey, studies on early childhood education have been carried out for years, but these remain on paper and are implemented very slowly or are not audited in a way that will yield efficiency.
- In our country, the Project of Supporting Registered Women's Employment through the Incentive of Trained Babysitters, which is co-financed by the European Union and carried out by the Social Security Institution, continues.
However, in the inspections;
- Although certified caregivers are encouraged to be employed within the scope of the project, only 6% of the women who are caregiving have a vocational certificate.
- Approximately 45% of the women who take care of the children within the scope of the project stated that they also do additional work such as cleaning and cooking in the house where they provide care.
- The project could not reach the desired point in increasing the quality of home child care services. The main reasons for this are:
- The fact that a significant part of the caregivers employed in the project is relatives or neighbors pushed the care target into the background.
- 72.6% of caregivers are at the primary education level. It is not possible for women who cannot document that they are primary school graduates to work in childcare within the scope of the project. During the fieldwork, it was learned that in some cases this rule was broken, and the documents equivalent to the primary education degree were accepted. The rate of babysitters who are high school graduates is about 22%. Employees with tertiary education who are graduates of Vocational School and Faculty have a share of 5.6%.
• The only expectation for employer and employee women is limited to child health.
We plan to bring our children's home care/education services together with trained specialist nurses, teachers, child development specialists, and pedagogues who have been trained in this job and who will be able to make the best use of the 0-6 age range in the future and raise them to be cognitively, emotionally and physically healthy individuals.
We ensure that these training experts are included in the social security system.
References:
http://www.sgk.gov.tr/projeler...
- According to the "Women with Statistics 2020" report of the Turkish Statistical Institute (TUIK), 49.9 percent of Turkey's population was women and 50.1 percent were men.
- According to the results of the household workforce survey, the rate of employed people aged 15 and over in Turkey in 2019 was 45.7 percent. This rate was 28.7 percent for women and 63.1 percent for men.
- In 2019, the employment rate of women in the 25-49 age group with children under the age of 3 in their household was 26.7 percent, while the employment rate for men was 87.3 percent.
- In our country, where 20 million women and 8 million men are not included in the workforce, 11 million women stay away from the labor market due to housework.
- In Turkey, family responsibilities and duties such as child and elderly care are still seen as the responsibility of women.
- The inadequacy in the number of kindergartens and childcare homes leaves many women who are currently able to work out of the labor market.
- Mothers come first in the daycare of children aged 0-6 in Turkey.
- Women have withdrawn more from the workforce and employment during the Covid-19 era. Women had to return to their homes more during the Covid-19 period. As Covid-19 has increased the need for care labor (such as patient care, child care, elderly care, home hygiene), it has forced women to withdraw from the workforce and employment, and gender inequality in the labor market has increased.
https://data.tuik.gov.tr/Bulte...
http://arastirma.disk.org.tr/w...
http://esitlikadaletkadin.org/...
In Turkey, approximately 1 million 100 thousand babies are born every year. Children constitute 27.2% of Turkey's population.
Only less than half of the 3-5 year old children in Turkey receive pre-school education. This figure is equivalent to one of the lowest rankings in the OECD (Organization for Economic Cooperation and Development)!
Children acquire 80% of all behavior patterns they acquire throughout their lives in the 0-6 age period.
The human nervous system is not activated immediately after birth. The newborn baby's brain is ¼ of the adult brain. By the age of 1, the brain volume doubles. At the age of 3, 80% of the brain development is completed, and by the age of 5, 90% is completed. By the age of 7, the rapidly growing brain forms a solid foundation for how to communicate with the world. In this period, deep meanings can be drawn from the information around the child.
For this reason, it is very important that parents, educators, and all individuals working with the child have knowledge about the child's developmental stages and their needs in these developmental periods. Understanding the principles of human development is a prerequisite for interpreting the building blocks that determine the developmental progress of infants and young children. Maturation in developmental domains is characterized by behavioral determinants or key building blocks. Developmental areas are divided into motor, cognitive, social and emotional and self-care skills.
https://www.acev.org/yasamin-mucizevi-yillari-erken-cocukluk-donemi/
https://www.unicefturk.org/yazi/Erken-Cocukluk-Gelisiminin-Desteklenmesi
We are planning to bring our children's home care/education services together with specialist teachers, child development specialists, nurse pedagogues who have been trained in this job and who will be able to make the best use of the 0-6 age range in the future and raise them to be cognitively, emotionally and physically healthy individuals.
If we only go through the example of the teacher;
There are currently 500 thousand teachers waiting for employment in our country. The state recruits approximately 20,000 teachers with the cadres it opens every year.
There is currently a shortage of 140,000 teachers. Even if all of them are employed, as of today, 360 thousand teachers will be left behind and an average of 50 thousand new graduates will be added to them every year.
Only 27,000 people are waiting for employment as pre-school education teachers and 5,000 new graduates join them every year.
120,000 nurses await employment, and about 4,000 new graduates join them each year.
https://www.bbc.com/turkce/haberler-turkiye-57842974
https://www.yenicaggazetesi.com.tr/-222189h.htm
There are mothers who have taken a break from their careers for their children, or who know the importance of the Early Childhood Education period and want to deliver their babies to expert hands. Our expert trainer resources needed for home education and care in the 0-6 age period, which we consider as the "golden age" of babies, is plenty and continues to increase every year. Our biggest obstacle is to persuade these people to change their understanding of waiting to become a civil servant and a teacher in a nursery, and to take a step that will comfort them, babies, and mothers.
Our difference from our other competitors is based on 3 basic pillars of our business understanding;
To include the trained and unemployed trainer workforce in the economic system and to provide their social security.
To lay a solid foundation for babies to grow up not only physically but also cognitively and emotionally at home.
To enable mothers to resume their business life and careers with ease of mind.
Our solution serves for teachers, mothers and children. Firstly, Teachers will be provided with the opportunity to do the things they study and love. Trainers who want to work in the state will not stay away from working life until they pass the exam and start working in the state, and instead of working as a clerk or courier, they will apply what they have learned and gain experience.
Secondly, especially working mothers will be able to continue their careers with peace of mind, as they entrust their children to educators who can prepare their children for the future in the best way, not only in terms of care but also in education. They will be sure that their children will grow up as if they will be cared for and educated by themselves.
And finally children will be raised with knowledgeable educators and will be better equipped for the future at the most important time when their brain and personality development.
We currently have a small but idealistic team. First of all, I am a working mother. When my baby was 6 months old, I had to leave her to the babysitter and go to the office to work. I either couldn't concentrate enough on my work or had to put in more effort than necessary from watching both my baby and the caregiver through the camera. I had a hard time because the caregivers made my baby watch TV, use tablets, skip her medication, and did not pay attention to hygiene. That's why I feel what mothers feel and it inspires me to create a solution and established this platform. When I went to England to do my post-university master's degree, I worked as an au pair for 3 years. During this period, I also read a lot about baby care and I learned a lot about baby and child care while helping for the host -family. I experienced that how families feel and their requirements and how caregivers response. Along with me, I have two other valuable expert friends who have given me consultancy during this formation.
One of my colleague is Yıldız , who is a guidance and psychological counseling specialist and also she was an au pair during her student years in UK. She is currently working at a college and giving training to caregivers during epidemic. Especially during this epidemic, she has witnessed how uneducated caregivers mislead children with their wrong behaviors in the online lessons she gave and makes efforts to correct them.
My other expert friend is Sema, who has been a teacher and administrator in Turkey's elite private schools for more than 25 years. During her working time, she has experienced closely how children's behavior and knowledge deficiencies are based on the first 6 years and how these years, which were not evaluated efficiently, affect the education and social lives of children.
- Improving access to training & certification, portable benefits, and labor organizations for care workers.
- Pilot
In order to change the perception in the minds of both educators and families, we need financial support to invest in advertising and to participate in platforms where we can communicate with them one-on-one.
From a legal point of view; Currently, there is no system in our country that protects the rights of employees in the home care-education sector. There is no system to take care of neither the family nor the trainer/caregiver in matters such as hiring, leaving the job, social security, etc. Lobby support is needed for this.
Culturally; Families, especially if the income level is not very sufficient, use the concepts of child care and housekeeping together and demand both jobs from the people they hire. This brings up the issue of providing only the physical care of the child, rather than the education of the child. Families need to be educated and informed about this issue.
From the market point of view, there is a chaotic environment. While the market has reached 4 billion dollars, unregistered companies and individuals do this job with a focus on money, without caring about concepts such as trust, education, health, and they work without caring about the property and life safety of caregivers, children and families.
- Human Capital (e.g. sourcing talent, board development, etc.)
Currently, companies in the current system accept every candidate who says "I take care of children" into their systems. However, we work with people who have training and expertise in this field, allowing children to be with people who will maximize their development at home during the 0-6 age period, which is called the "golden age".
We will ensure that all of our expert trainers are registered with the social security system. Our trainers, the majority of whom are women, will be able to transfer their education and experience to children in need, included in the economic system, instead of waiting for a job after university.
It is seen that the psychological state of the candidates worsen as the time to be appointed to the state institutions of the job seeker trainers who have a worried and hopeless psychology to find a job. As the number of trainers seeking employment increases each year, unemployment concerns also increase. The results of the exams they take to enter government positions have a certain period of time and if they are not appointed within that time, they have to take the exam again, and if they get a low score compared to the previous exam, their chances decrease.
Our long-term plans include developing new projects in cooperation with universities. We aim to become a human resources academy by receiving consultancy from university lecturers who are experts in this field. In this context, we aim to raise awareness on all issues involving early childhood education by preparing training programs for families and trainers. Our ultimate goal is to be the authority that both teachers and families can consult and reach at any time in the future.
In addition, we want the children who are isolated from the society and in need of special care to be brought together with the trainers who receive special training on this subject so that the barriers are removed, they are integrated into the social life and they receive a good education.
According to academic studies, the level of anxiety increases in instructors who cannot be appointed. In this way, educators will not feel anxious and stressed just to be appointed in government institutions or wait in line for the limited quota in private nursing homes. With this system, we will ensure that teachers are employed in different sectors outside of school, in case they cannot be appointed, and we will offer them a new career and an area where they can develop themselves.
In addition, families will be able to safely deliver their children to expert trainers at home and concentrate on their work life.
Children in the 0-6 age group, on the other hand, will be able to complete their cognitive and sensory development as they should, as well as their physical care in the home environment.
Approximately 60% of the home childcare market is located in Istanbul and 5 districts stand out in Istanbul. For this reason, we started to work in these 5 districts in the first place. Towards the end of 2022, we plan to cover all of Istanbul and other potential cities in the coming years.
Reference: Celal Bayar Üniversitesi Sosyal Bilimler Dergisi Celal Bayar University Journal of Social Sciences 2020; 18 (Özel Sayı); 357-372 https://dergipark.org.tr/en/do...
Quality Education
In Turkey, approximately 1 million 100 thousand babies are born every year. Children constitute 27.2% of Turkey's population. Only less than half of the 3-5 year old children in Turkey receive pre-school education. This figure is equivalent to one of the lowest rankings in the OECD (Organization for Economic Cooperation and Development). With our system, we will increase the rate of children receiving pre-school education through expert training.In addition, in developed countries, the majority of children with special needs are taught in the least restrictive inclusive environment with their peers in ordinary schools. In our country, although legal arrangements are made, inclusion practices cannot be fully implemented. A small proportion of children in need of special education receive education together with their peers in our country. These children will be given homeschooling with expert trainers, allowing them to adapt to school or receive education at the same level.
Gender Equality
According to the "Women with Statistics 2020" report of the Turkish Statistical Institute (TUIK), 49.9 percent of Turkey's population was women and 50.1 percent were men. According to the results of the household workforce survey, the rate of employed people aged 15 and over in Turkey in 2019 was 45.7 percent. This rate was 28.7 percent for women and 63.1 percent for men.In 2019, the employment rate of women in the 25-49 age group with children under the age of 3 in their household was 26.7 percent, while the employment rate for men was 87.3 percent. In our country, where 20 million women and 8 million men are not included in the workforce, 11 million women stay away from the labor market due to housework.In Turkey, family responsibilities and duties such as child and elderly care are still seen as the responsibility of women. The inadequacy in the number of kindergartens and childcare homes leaves many women who are currently able to work out of the labor market. Mothers come first in the daycare of children aged 0-6 in Turkey.Women have withdrawn more from the workforce and employment during the Covid-19 era. Women had to return to their homes more during the Covid-19 period. As Covid-19 has increased the need for care labor (such as patient care, child care, elderly care, home hygiene), it has forced women to withdraw from the workforce and employment, and gender inequality in the labor market has increased.
According to the data of the Ministry of National Education, 65% of teacher candidates are women. This rate rises up to 95% among pre-school teachers. In academic studies, it seems that the level of anxiety increased in instructors who could not be appointed.
Thanks to our solution, we plan to increase the participation rates of both our trainer candidates and working mothers.
https://www.sabah.com.tr/egiti...
The human nervous system is not activated immediately after birth. The newborn baby's brain is ¼ of the adult brain. By the age of 1, the brain volume doubles. At the age of 3, 80% of the brain development is completed, and by the age of 5, 90% is completed. By the age of 7, the rapidly growing brain forms a solid foundation for how to communicate with the world. In this period, deep meanings can be drawn from the information around the child.
Brain development depends on three basic factors: genetics, environment and experience. Genetics is the basic template for brain development. Although genetics play a role in brain development, it is the experiences, reactions to stimuli, and emotions that shape the brain. The environment in which it interacts from the mother's womb supports the emergence of the full potential of the brain. It also helps brain development with correct and healthy experiences.
0-3 years are important years for brain development. During this period, the brain's capacity to change and develop is at its highest. For this reason, brain development can be achieved in children, especially by making the right guidance at an early age.
Correct stimuli and guidance contribute to eliminating the lack of attention, increasing the sense of awareness, and growing up as more secure, sharing and social individuals.
If the necessary foundations are not laid with accurate and timely stimuli in this period, it will be difficult, sometimes even impossible, to develop these skills in the future.
For this reason, it is very important that parents, educators, and all individuals working with the child have knowledge about the child's developmental stages and their needs in these developmental periods. Understanding the principles of human development is a prerequisite for interpreting the building blocks that determine the developmental progress of infants and young children. Maturation in developmental domains is characterized by behavioral determinants or key building blocks. Developmental areas are divided into motor, cognitive, social and emotional and self-care skills.
In this period, the people who can give the right education to children are the people we define as expert trainers. However, these people's priorities are to be included in the state staff in the first place and private kindergartens come second. Since there are limited quotas in government staff and there are not enough schools in private schools, there are nearly 625,000 trainers waiting in the open (500.00 teachers + 125.000 nurses). People do not consider home education and care as an alternative because they think that it will also include cleaning and cooking tasks. Since the trainers only work with a child-oriented approach, as they get to know us, they begin to consider this alternative as well. In addition, as families learn the importance of the 0-6 age period, they started to get used to not asking the caregivers to do housework.
We use simple application forms for our trainers and parents. Those are collecting all the information we need in detail. We update or correct these forms with additional online meetings and chats from time to time. Although they seem simple, an excellent knowledge and matchmaking system lies behind them. We aim to create artificial intelligence that we will use when matching trainers, families and children. Our main goal is to bring this system to mobile devices after bringing it to sufficient maturity. We look forward to the day when artificial intelligence will merge with the mobile application. As the data collected and feedback increases, parents and educators will only see people who match them. Thus, the trainer who completes a new training will gain up-to-date matches in the system with this feature. Alternatively, a parent whose child is over the age of three will start seeing their preschool teachers in their new pairings. The mobile system's location and instant matching system will make it easier for the game sisters to receive daily, monthly or instant assistance for a few hours. In the same way, trainers will be able to earn additional income by notifying availability at any time and making use of the system.
- A new business model or process that relies on technology to be successful
- Internet of Things
- Software and Mobile Applications
- 4. Quality Education
- 5. Gender Equality
- Turkiye
- Turkiye
- For-profit, including B-Corp or similar models
As Turkey, there is a great diversity and richness among our citizens in terms of religion, language and race. We have Turkish, Kurdish, Arab, Balkan, Caucasian, Muslim, Christian, Jewish, atheist citizens who speak different languages. We provide services for both our trainers and our families without any discrimination. We do not want any information about such personal information from those who are registered in the system.
Our features that are different from other companies in our system;
1.- Educators must be trained experts in early childhood education,
2.- Families must include trainers in the social insurance system,
3.- Specialization only on 0-6 years old child education and development
Both educators, families and indirectly babies and children benefit from my platform. Educators work in an alternative job channel where they can transfer their knowledge and experience to children without waiting for appointment to the civil service, and in return they can earn more wages from the civil service.
Currently, over 600,000 potential prospective educators are waiting for civil service appointment. They take exams for this job and if a new staff is not opened within two years, they have to take the exam again. During this process, they either wait at home unemployed, work as a clerk or courier, or work part-time in kindergartens with low wages. Studies show that the vast majority of these people are psychologically affected during the waiting period. Thanks to our platform, these people will be relieved both economically and psychologically.
Since the education and care of babies and children is still on mothers in families, they will be another group that will benefit. Especially working mothers will be able to work with peace of mind while continuing their careers, making sure that their children grow up well, and that their children develop cognitively and emotionally when they are separated from their babies. This segment will be our customers and they will enjoy the peace of mind of getting full value for their money.
The rate of female employment in Turkey is already quite low. During the pandemic, this rate dropped even more with the layoffs. In order for working and giving birth women not to lose their jobs and not to prevent babies from rising in their careers, expert trainers who can give babies a similar or even better education will be their greatest assurance.
The other group that will be indirectly affected will be infants and children. Not only cleaning and hygiene care, they will spend the time when 80% of their personality and character development is completed not only by watching TV or tablets, but also by reading books, taking walks, playing games, and they will have created a very good foundation for their adulthood.
The importance of early childhood education is a fact known and accepted all over the world. The rate of infants/children receiving early childhood education in Turkey is quite low compared to OECD countries. We are a country whose child rate is considerably higher than that of EU countries, and we think that educated and well-educated children are a chance for the future of our country and other countries.
We are an institution that brings together expert trainers and families with ilkegitim.com.tr, and in return, receives a one-time commission from families. Our platform only supports baby/child care and education at home. The caregiver market is not in a structure that is economically registered and provides social security for working caregivers/educators. As our system becomes more widespread, we plan to regulate this market and bring it to a healthy social and economic structure. As the family structure we serve increases and thus our income increases, we plan to work with academicians who are experts in this field and become involved in training and consultancy.
- Individual consumers or stakeholders (B2C)
We are currently financing the system with our own units. Towards the end of the year, when the number of our families and trainers grows, we plan to make sponsorship agreements with companies that have social responsibility projects on mothers, children and women.
We are currently trying to reach our target audiences with ads on facebook, instagram and linkedin. Once we have a budget, we will reach wider masses by informing both trainers and families about the benefits of the system with more widespread advertising expenditures. We will upgrade our existing infrastructure system accordingly and make it easier for those in need to meet.
We charge a salary commission fee from the families included in our system for the trainer they decide to work with. We plan to increase our commission rate as our system becomes more widespread.
As the number of our families increases, we plan to make sponsorship agreements with companies that have social responsibility projects in the fields of women's inclusion in business life and child development.
In addition, local municipalities have staff and budgets specialized in women's employment and baby development. We are planning to cooperate with them as we are a women and baby project.
We, as ilkegitim.com.tr, are a very new venture. I founded the company in August and we started the infrastructure and system work. At the end of December, we advertised to trainer candidates and included them in our system. As of January, we posted advertisements for our families and registered them in our system. Currently, 50 trainers are registered in our system and 14 families are working.
Families give us a commission equal to a trainer's salary for trainers they have signed through our system.
According to the report published in 2019 by a 5-year-old caregiver website that works according to the rules, 21,000 people found caregivers only from this company, and 90% of them were in the baby+child care and play brother/sister categories, which we specialize in.
Our goal by the end of the year is to work with 1,000 families. The income from here will be a step towards growing us both vertically and horizontally and getting closer to our goals.
