Wayra

We take as an object of study the city in which we live, Cali, Colombia. 94% of the source of pollution is caused by vehicular congestion, Cali is the third largest city in Colombia, has 2 '545,682 inhabitants, and a total of 736,881 vehicles registered in 2021. Finding that 77% of vehicle pollution is caused by motorcycles. Besides, there are some vehicles in circulation that do not comply with environmental safety parameters. This pollution can affect health such as respiratory and cardiac diseases, cause stress, affect fauna such as the extinction of some birds and amphibians.

Design of a system of translation of parameters on pollution and traffic in the city of Cali to facilitate the deduction of information for citizens with the objective of raising personal awareness leading to actions that allow the reduction of pollution in the city.

The solution contributes to the health of the inhabitants of the city of Cali because it improves habits in a way that does not require an effort by the user and that can easily integrate into their daily lives, because it is a solution which seeks to help, we have sought to minimize any negative impact on the person, but however since we are working with electronic devices, there is the possibility of an eye condition to a constant use of the solution.

We are students of the faculty of engineering of different careers; but within our training at the university we have faced in different classes, give concepts of solutions covering the ODS, which have been our bases to be able to face as a team to this problem.

Our purpose is to receive professional guidance, inspiration from experts, support and funding.

Through our app, we want our users to pollute less, doing activities that benefit and interest them.

Our 5-year projection is that the app can be a source of information for universities, ministries of the environment, among other institutions, so that they can have the opinions of non-experts on the subject as a reference, have a look at what they think and how they approach solutions to the problem.

We currently measure our progress according to the progress we have made by stages of project development.

Our theory of change is that the human being is a rational being whose way of acting and thinking can change according to the information presented to them.

We use machine learning for understanding our user, and creating the best experience for his day to day. Big data to help us manage the information recollected around the city, and 5G to connect the users to all of this information from their cell phones.

In the making of our solution, we choose really accessible media, that almost every person in the world has access to, and when using the application we use really simple concepts and explanations, reaching the majority of people.

Our business plan consists of making ourselves known through virtual channels, such as social networks or other apps. Our model is a hybridization of In APP Advertising and freemium.

Use advertising in the application

We take the business model examples of Onshape and Duolingo