Mtaah

The main problem to be solved?

• Difficulty to reach or access medical services within a specific region conveniently.
• Poor brand visibility of available medical facilities ,obstetricians, gynecologists, mid wives, lab 
techs, counselors and ultrasound facilities. 
• Increased unemployment rates within the country for medical practitioners

Our project is unique and innovative:

It is very interactive creating a personal feel that any person can relate with in their native region boosting 
ease of access to the available services at the same time promoting local content and medical advice.
Traffic is channeled to the website using QR codes that are mounted on densely populated regions or 
transport systems.
Mtaah mobile app has been developed to ensure ease of use and access of the site by the patients.
3.2 Data protection & data privacy
Mtaah doc has a robust digital backbone to improve the quality of care to pregnant women. It primarily 
increases the engagement of pregnant women in digital healthcare having a strong technical component 
that stores and protects data:
• The system is maintained in Kenya.
• It comprises of several technical components which have been integrated through adoption of 
several platforms. Front end development by mystrikingly while back end development by Kyte
and mobile application supported by swiftic
• It automatically backs up data whenever its online. Data relating to diagnosis is privately shared 
with the care providers.
• Has a strong security component https://www.kyteapp.com/privacy-policy.

2.Our project will...
• Enable the facility to reach and administer tele-services to a wider community
• Contribute to the region’s financial development
• Enable stakeholders to monitor the progress of the project and attract the attention of local and 
international investors.
• Protect jobs within the region
• Create jobs for inhabitants of the region
• Source local services and products 
• Respect regional values, customs and culture
• Communicate openly and honestly with the local community
• Build local content

Workforce

We currently have a small workforce of qualified staff members who have invaluably contributed into 
making the project to be a success.
2.Our project will...
• Enable the facility to reach and administer tele-services to a wider community
• Contribute to the region’s financial development
• Enable stakeholders to monitor the progress of the project and attract the attention of local community to test and give opinions about the changes necessary to be made on the system doctors and pregnant women in particular.

My main reason to apply to solve is to seek mentorship establish professional networks to scale up the project to be impactful to a global community.

Its creates a telemedicine platform and moreso fused with e-commerce site to create a digital marketplace.

1.3 Benefits and/or advantages of using our product/service

• Conveniently reach and access of medical services within a specific region 
• Creation of brand visibility for medical practitioners and health centers
• Reduction of unemployment rates for medical practitioners within the country
• Its locally designed integrated with advanced technologies, customized to suit the needs of the

Poverty reduction

Sustainable communities

The number of increased user base

Improved health systems that reach the marginalised regions.

• Convenience in reaching and accessing of medical services within a specific region 
• Creationion of brand visibility for medical practitioners and health centers
• Reductionion of unemployment rates for medical practitioners.

• Its locally designed integrated with advanced technologies, customized to suit the needs of the people.

We use advanced web based and mobile app technologies

We highly value gender equity and equal chance to contribute to the society. We have a gender balanced workforce and encourage persons with disability to participate.

We target to give services to marginalized areas.

The population the system serves are able to access services and products conveniently on the platform. At the same time it creates a revenue generating channel that will enable people to earn on commission basis for the number of businesses they bring on the platform.

The platform will be generating income through advertisements of products and services on the platform at the same time through subscription charges.

Multiple businesses are interested in the business model and concept and currently I was recruiting a workforce to assist me to scale up the project.