What is the name of your organization?
OMGyno
What is the name of your solution?
omgyno: Home Testing & Telehealth
Provide a one-line summary or tagline for your solution.
Progressive tech-enhanced gynecology services with home testing & telehealth to overcome stigma & discrimination
In what city, town, or region is your solution team headquartered?
Athens
In what country is your solution team headquartered?
Greece
What type of organization is your solution team?
For-Profit
Film your elevator pitch.
—
What specific problem are you solving?
Stigma surrounding female sexuality in conservative societies creates inaccess and discrimination, putting lives at risk. The lack of access to progressive gynecology clinics and doctors hinder many young girls, women, and non-gender conforming people from taking care of their sexual health, leading to life threatening diseases such as cervical cancer.
What is your solution?
Omgyno offers a combination of at-home testing kits and telehealth visits with gynecologists, delivered through the omgyno website. The kits are developed with a certified lab and microbiologist and allow users to take their own samples of vaginal fluid with sterilized swabs, which are then picked up and sent to the lab. Results arrive to the user by email within five working days, anonymous and encrypted, respecting the privacy of each person. There are three main types of home tests: a fully-detailed vaginal swab culture, an HPV test, and urinalysis (with urine sample). Lab results are designed so that users can learn more about the infections and what treatment options they can consider. Omgyno offers telehealth services (online consultation with HIPAA-compliant software) with progressive gynecologists that are recommended by the community. These doctors provide a safe space for all user consultations.
Who does your solution serve, and in what ways will the solution impact their lives?
omgyno serves women, girls, and genderdiverse individuals in conservative and low-resource communities, with a focus on MENA region. Its users include those who face cultural stigma, legal restrictions, financial barriers, or safety concerns when accessing sexual and reproductive health (SRH) services. This includes unmarried women, refugees, migrant workers, people with disabilities, and LGBTQAI+ individuals, who are often excluded from traditional healthcare systems.
omgyno’s impact is transformative. By providing anonymous at-home testing, telemedicine, and accessible education, it enables users to detect health risks early, seek professional care safely, and make informed decisions about their bodies. This reduces the risk of untreated infections, late-stage disease, and preventable mortality. Just as importantly, omgyno restores privacy, dignity, and autonomy, empowering users to take control of their health without fear of stigma or exposure. Its evidence-based approach also contributes to long-term systemic improvements in SRH awareness, access, and equity across underserved communities and future generations.
