Submitted
Equitable Health Systems

TITI

Team Leader
Francisco Rojas
Solution Overview & Team Lead Details
Our Organization
Bees2biz
What is the name of your solution?
TITI
Provide a one-line summary of your solution.
Empowering senior citizens in an active healthy lifestyle by bridging the most relevant stakeholders in one single place & building the WHO life index
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What specific problem are you solving?

There are more than 1 billion people aged 60 years or older, with most living in low- and middle-income countries. Ageing of the population will affect labor and financial markets, the demand for goods and services, and how family structures and intergenerational ties work.  Aging is often seen as an added burden on society given that it poses financial pressures un terms of  pensions, health services, and long-term care. Many older people don't  have access to even the basic resources necessary for a healthy, productive, meaningful and dignified life. It's also well described that there  is great inequality between countries and in within countries, with is also true and even worse for the ageing populations.

Silver economy  is  unexplored and unexploited by the markets, specially in low and middle-income countries (In Europe, Silver Economy have a market size around 3.7 trillion Eur  in 2015, and is projected to reach 5.7 trillion by 2025, with an annual growth rate of 5% )

The United Nations Decade of Healthy Ageing (2021-2030) is a global collaboration, aligned to brings together governments, civil society, international agencies, professionals, academia, the media, and the private sector to improve the lives of older people, their families, and the communities in which they live.  Titi is born as a potential solution to bring all the relevant stakeholders on the table and bring innovation and welfare to the elderly in underserved communities. 

Titi is an integrative innovation. We are looking to create an ecosystem where the data we are generating and the ecosystem around our app will have an impact on the health and well-being of people as they age with specific benefits to different actors using TITI:

  • For the Senior Citizens who are looking to age healthy and with dignity TITI provides a tailored experience where him/her can express how are his/her feelings, follow up on medical prescriptions, healthy routines, social activities, and interaction with existing local resources.
  • For the family member who is looking to keep the quality-of-life standards of their loved ones and most of the times has not direct access to their day-to-day activities, health related events and challenges.
  • For government and nonprofits organizations that need valuable information for the design, management and implementation of public policies, programs and initiatives for the senior citizens TITI provides data.
  • For Service/support providers who need access to new markets, improve their processes, manage their resources in a better way and simplify communication with the family, TITI Provides a platform where they can fine-tune their value proposition according to socio geographic trends produced by the platform.
What is your solution?

We are building an App where senior citizens interact with their immediate environment (support system, government programs, relatives, doctors, volunteering, etc.…) that will allow them to live and active aging and unleash the potential they have on/and after retirement.

With the data collected We will build not only the Quality of Life Index but a holistic view of the Senior Citizen: demographic characterization, health, inclusion, empowerment among others.

The data will serve as the input/source to design policies, programs, characterization, research, socialization, and inclusion and most importantly helping communities to deploy initiatives around friendly cities for the silver economy.

Who does your solution serve, and in what ways will the solution impact their lives?

The app will serve Senior citizens from 65 years and older there is not geographic restriction.

We are currently piloting the solution in Colombia, South America in an underserved population designated to identify not only their current status but also identifying demographics, habits, geriatric valuation, morbidity among others.

By implementing TITI in a greater scale we will provide the main decision makers with the data needed to deploy programs / initiatives that create real impact in their lives.



How are you and your team well-positioned to deliver this solution?

Our team expertise is specific to the older population. We have academic, clinical, public health, management, health economics and technology development capabilities to generate solutions to the most prevalent and urgent needs of the elderly. Also to develop solutions for the oportunities brings to the society.   We've been working directly with very high risk communities and support center for homeless elders. (How to use relevant data to  understand the specific needs of their patients and how to implement quality and improvement programs to foster the existing programs). We are also advising local goverments of Armonía , Quindio Colombia in how to embrace  the specific public policy  and high impact programs for 50.000 elder in the city. 

Diego and Robinson are both physicians and Geriatricians. 

Robinson is an opinion leader in Latin America in ageing related topics. Former  president of the Colombian Geriatrics Association. Dr Cuadros was elected as the  president of the International Association of Gerontology and Geriatrics 2023-2027(COMLAT-IAGG). He's been  consultant for Bogota and Colombia government in public health issues related to elderly people. He have developed community and hospital based  strategies that demonstrate the delivery of high-quality health care in resource-poor settings with Cafam (A public/private insurance company in Colombia with 1 million affiliates). He's the representative of Colombia to the inter-american convention on protecting the human rights of older persons. 

Diego have previous experience in health management and  health economics. He also have a profound interest in generating new models to promote an active and meaningful aging. He's been the founder of entrepreneurial  programs designed to keep the elder sustainable, physically, mentally and socially active with the Javeriana University in Bogota, Emprende Mayor  and Colpensiones. He was a founding member of LUNA(Latin America Universities Alliance) with IBM in representation of the National University of Colombia, he's been an active member since 03/2019 and currently working in the implementation of internet of medical things (IOMT) devices and Artificial Intelligence support decision systems in tipe II diabetic elders.

Francisco is a thinker and innovator, he's  been deeply involved in creating new ways of doing things; from putting together farmers, retailers and transportation companies in one platform in order to get rid of the middlemen to create new products for a better world:  ECPUNCH(software as a service platform) and  WEMI (a disruptive communication platform to reunite families around the most important moments in life) are two 


Which dimension of the Challenge does your solution most closely address?
  • Build fundamental, resilient, and people-centered health infrastructure that makes essential services, equipment, and medicines more accessible and affordable for communities that are currently underserved;
Where our solution team is headquartered or located:
Bogotá, Tello, Huila, Colombia
Our solution's stage of development:
  • Prototype
How many people does your solution currently serve?
50
Why are you applying to Solve?

We can’t do it alone! By being accepted into SOLVE we will have access not only to priceless resources and connections but most important to knowledge to build a scalable solution to impact the lives of millions of individuals.

We believe that meaningful solutions are build around sharing visions and resources: diversity and inclusion is part of our core. SOLVE is the perfect scenario for meeting what we are missing.

In which of the following areas do you most need partners or support?
  • Business model (e.g. product-market fit, strategy & development)
Who is the Team Lead for your solution?
Francisco Rojas
More About Your Solution
Your Team
Your Business Model & Funding
Solution Team:
Francisco Rojas
Francisco Rojas
Innovator, entrepreneur, delivering IT solutions with social impact!
Diego Mauricio  La Rotta Morales
Diego Mauricio La Rotta Morales
Robinson Cuadros
Robinson Cuadros