Nomad Education

Equitable access to education

We are an impact-driven company that guarantees full educational continuity and access to quality education accross the globe, thanks to our free educational mobile app.

Nomad Education’s main purpose is to help every pupil all over the french speaking countries, no matter their social or educational level. We provide one free educative app with no need for internet connection.

What's the problem?

We guarantee that every french speaking child from 10 to 25 equiped with a smartphone, will be able to access quality education no matter where they live, what their social level or gender is, or if they go to school. They will be able to regain confidence and practice in their favorite tool to learn and revise the key notions of their program, succeed in their studies and, therefore, in their life. Our digital and interactive content is entirely written by teachers, and our 100 000 feedbacks in the app stores (4.7/5) account for the relevance of the quizzes and courses available in the app. Whether a girl or a boy, living in a rural or urban environment, whether poor or privileged, we believe that every child deserves a free access to education, and a chance to have a brighter future.

How does the solution address the problem?

By providing one free app gathering 500 degrees, with no need for internet connexion, we allow every pupil all accross the french speaking african countries to access free quality education, no matter their gender, social level or geographic position. We believe that education can save lives, that's why we chose a universal device (the smartphone), gratuity and a wide range of diplomas. All our contents are written by teachers who want to spread their knowledge wider.

This all makes Nomad Education a unique solution.

Our solution serves all children from 10 to 25yo all over the world. Most of them have no or low access the quality education, especially in Africa. By providing a free, 100% mobile and offline solution, we guarantee that kids can access quality educational content anywhere, anytime, no matter their social means or geographic position.

Several metrics account for our impact at the moment :

• Nomad Education is currently helping 1M+ students all over the french speaking countries every year

• More than 3M pupils helped since our creation 

• They declare to gain 3 pts on 20 on average 

• We have 100 000+ grades in the App Store and Play Store, with an average 4.7/5

• 99% success rate at the brevet & bac exams

• 45% pupils continue using the app from one year to the next

• 43% or our users have technological or professional background 

• Among the young people we accompany, 20% belong to ZEPs or REPs : high priority educative zones

• 75% of our users declare they regained confidence after using the app

We have a real pedagogical and technological expertise. All of our coworkers are inspired by the project and strongly involved in education on a personal level. Our African development team is native from Africa and knows the education challenges there inside out.

We also are a company composed by 80% women, and mostly mothers. We strive for women's access to education all over the planet, and as mothers we are very familiar with the education challenges faced on a daily basis. This is why and how we created Nomad Education 10 years ago. Since then, our pedagogical approach and the UX of the app has been validated by our 3M users community.

The BPI Innovation Award we won enabled us to offer each pupil a personalized learning path based on their strenghs and points of amelioration, thanks to IA and adaptive learning we developed with searchers and laboratories.

Our solution is unique in many ways, as follows : - it is free - it is 100% mobile and prevents equipment issues (no need for computer) - it is inclusive and addresses a wide range of diplomas : 500+ degrees and diplomas - our 10 000+ courses and 150 000+ quizzes are entirely written by French or local teachers - it is already used by 1M+ users every year, which acknowledges for our efficient and fluid UX/UI - the app is found by pupils / students themselves with no external intervention (parents, teachers), fostering empowerment of young people in their own studies and success - Our users say they regained confidence and better grades thanks to the app

We aim to grow from 200 000 users helped in Africa in 2021 to 3M pupils helped in 2023.

In order to achieve this target, we need human, strategic and financial support to create new educational content for all African countries, hire a local team and increase the visibility of our project thanks to communication campaigns.

We have a great ability to scale :

• Contents : thanks to our history, our middle school, high school and college pedagogical contents are very close between France and Africa. They can be easily adapted from 1 to 20 french speaking African countries.

• Technology : our in house backend offers the possibility to deploy new contents and new "library books" easily and massively.

• Our in app purchase freemium model, "NOMAD+" added to the app in 2021, is easily scalable.

Our solution is innovative in many ways, as follows :

- it is free and accessible offline everywhere in the world

- it is 100% mobile and prevents equipment issues (no need for computer) 

- it is inclusive and addresses a wide range of diplomas : 350+ degrees and diplomas 

- our adaptive learning technology offers a personalised learning path to every pupil and reengages them in their studies. 

Over the next five years, we intend to help 10M young african children in their education : pupils from 10 to 25yo in 29 french speaking african countries. 

2021 : 300K+ users 

2023 : 5M users 

2025 : 10M users 

These projections are based on : 

- the taste for the app in Africa (300K members with 0 communication or budget) 

- the fact that we want to prioritize Africa above all territories in our development strategy in the years to come (both in terms of content, human and financial resources) 

- the massive demographic upsurge in this continent at the moment 

- the urgent need for free educational apps to tackle ongoing issues (women's access to education, lack of schools in some regions, early dropout, ...)

We have set up a KPI dashboard to pilot our impact:

• # of pupils helped every day by our solution

• % of progress they make

• % of underprivileged children helped

• % of girls and women helped

• time spend in the app

As well as :

- number of installs (Android / iOS) -

 number of new active users in the app / country / continent 

- number of sessions / user 

- Average session duration 

- Lifetime value 

- Retention MoM and YoY by cohort 

- Virality (#quiz shares, #apps shared)

After 13 years as the Head of Studyrama, Caroline Maitrot launched Nomad Education in 2011 with the strong will to help every pupil and students succeed in their studies, whatever their social or educational level. Convinced that the smartphone, owned by a vast majority of young people, can be a major asset for education, she launched one free app for kids from 10 to 25yo, gathering 350+ degrees, across 30+ francophone countries.

Our apps are developed in a native way, as well as our backend.

Our app is founded by Caroline MAITROT, a woman in tech.

We have 80%+ women in our company.

We have set up clear inclusion policies for hiring, and both cultural and ethnic diversity is strong among Nomad Education employees. 

We are a profitable company thanks to our partnerships with 350% superior private schools that buy us affinitary in app marketing campaigns to recruit their futur students. 

We already are.

Our organization has been generating revenue for 10 years now, and this year our turnover will be 3.8M€. All our financial earnings are reinvested in the creation of new content.

We want to scale fast thanks to our in app subscription : NOMAD+ that will spread widely in Africa, and become the Netflix for Education.

- support from impact challenges and structures

- accelerate on our generic business model

- scale with our new in app subscription model