1. Background
Urban agriculture is important for increasing community food security, providing local jobs, greening and beautifying cities, recycling nutrients, treating waste, empowering urban people, localizing food production, bringing the products closer to the market, improving freshness and variety of produce as well as involving city residents in the cultivation of their own foodstuffs
Total population in Kandy-1,375,382
Urban population in Kandy-170,544
Total target customer market-3200
Products-gardening towers, hanging pots, bottle pots, cultivation consortium, cultivation tat, cultivation bangle, cultivation ladder, cultivation holder, cultivation trolley, seeds, compost & fertilizer.
Key to success are most of products are innovative and sustainable products, expanded/differentiated target markets, community combined projects, less direct competitors, increment of urban population and land shortage & brand extension
Vision is to become a leading and successful producer with a unique and innovative approach to improve food security, food safety and environment condition in Sri Lankan urban sector.
Most of the people in Kandy district faced many problems such as land shortage for cultivate plants, food insecurity, environment related problems and unemployment. These key issues can be overcome by the products (Products, services and ideas) which will be introduced by the company. The main products are vegetables grown by urban households, herbs and vegetable for foreign and local market produced under vertical organic gardening system and agriculture related other products for easy and efficient urban agriculture.
