Terraportier

We will build engagement and immerse customers in  world of
webcomic & gamification in  digital and then provide
them with an opportunity to participate  in real life through
the purchase of our products

GLOBAL

• One language dies every 14 days
• Around 1 million animal and plant
species are now threatened with
extinction
• As per the latest UN climate report ”The
earth is in a danger zone” & it is a
“code red” for humanity (As per a report of the United Nations)
• INDIA
• The number of artisans in India has
reduced by 30% in the last three
decades.
• India needs to create 100 million more
jobs by 2030 

Key issue:
• Hopelessness and frustration
at the inaction towards
multidimensional global crises
• Key pain points include lack of:
• Differentiated, inspiring and
impactful experiences from
brands
• International brands that
understand the zeitgeist and
provide a channel to explore
and support the bio-cultural
diversity at the grassroots
• Brands that are both globally
and locally rooted 

Today, we see a massive decline in biocultural diversity on our planet.
One of the major reasons for the extinction of languages, species,
cultures is a massive disconnect between these and the urban citizens,
especially the youth

TerraPortier is an innovative hybrid business model
• Combining immersive entertainment and e-commerce

Terra = Earth
• Portier = Portal into a new world: an intergalactic quest to discover and safeguard cultural and natural tr

The core mission of TerraPortier is highlighting, preserving and
celebrating the cultural and biodiversity across the world
• That’s where we want to make a difference by introducing youth to this
diversity through elements like storytelling, pop-culture, gamification,
etc. and creating a platform for contributing to the cause
• We will build engagement and immerse them in the world of
webcomic & gamification in the URL(digital) and then provide
them with an opportunity to participate IRL (in real life) through
the purchase of our products
• As a first step, we will start with the sales of endangered crafts,
especially from various geographies of India thus supporting local
sustainable livelihoods
• We will later expand to other products sourced and inspired from the
grassroots in India and across the world

Worldbuilding through a
webcomic concept & story
• Present the products e.g.
handmade endangered craft
items through this story
• Provide multi-sensorial,
interactive and gamified
experience - created by
pooling in references and
elements from cultural
diversity, biodiversity, popculture, folk and contemporary
music, etc. 

Disruptive model for immersive customer experience:
• Weaving entertainment (URL) with e-commerce (IRL)
• Apply technologies like AR/VR/MR, immersive & interactive storytelling, game tech
• Create a new design language with a contemporary edge: fusion of traditional and contemporary designs from across the world
• Unique mode of sales : limited edition product drops
• New products and designs launched with every new drop from multiple craft
clusters
• Mix of :
• niche high end low volume luxury craft items &
• craft items that can be created in higher volumes
• Agile business model
• Highlighting and using sustainable materials like organic (kala) cotton, khadi, hemp and bamboo based merchandise

It uses XR(Extended reality)

Our target market:
• 18-35 years across genders in USA, Europe and India
• Annual income: USD 50,000 to
1,50,000
• Gen Z luxury market share spending power is 143$ billion
• Our target market psychographic:
• Interest : exploration of world cultures and geographies, sustainability, gaming
• Lifestyle : high consumption of social media expect high standards of
sustainability from brands
• Value: inclusivity, self-expression, personalisation, socially &
environmentally sustainable systems,
physical & mental wellbeing

Creation & strengthening of rural livelihoods :
• So far we have sourced from multiple craftspeople
from Kutch providing direct livelihoods to approx.
20 craftspeople
• We plan to provide consistent livelihood
opportunities to at least 100 artisans within the
current financial year
• Preservation of endangered elements of culture :
• Mansukh bhai from Kutch is the last living member
of his community that practices the critically
endangered craft of Bela block printing
• Bela craft items are a part of our very first product
drop and we plan to provide him with consistent
orders over the long term
• We will continue to scout for and provide visibility
and market linkages to both tangible and intangible
cultural heritage related elements

Empowering women:
• We will be sourcing Ahir embroidery pieces from a
collective comprising of 200 women in Kutch led by
Lakshmi ben
• We will continue to source stoles from two women Soof
embroidery artisans
• Sustainable production :
• Handmade crafts, webcomic merchandise & packaging
produced using biodegradable materials and natural dyes
• Strengthening endangered aspects of culture and biodiversity :
• We plan to educate the community of customers through
designs and merchandise items featuring endangered
flora and fauna from the regions we are spotlighting
• Part of profits to be donated to the local NGOs engaged
in conservation efforts

Apurva Mathur:- 

Apurva’s goal is to be a part of disruptive and transformative growth models that create thriving communities, economies and ecosystems. On her journey in this direction, she has interacted and worked with corporations, social entrepreneurs, development agencies, NGOs and local communities across India, Nepal, Philippines, Thailand, Mexico, USA, Norway and Antigua.

Apurva double majored in Zoology and Botany from St.Xavier’s College, Mumbai, India and has a MBA (Business Sustainability) degree from TERI University, New Delhi, India where she was awarded a gold medal. Apurva graduated from Yale University, USA in 2016 with a Master of Environmental Management degree. 

She has global consulting experience in corporate sustainability and sustainable business models. She was a consultant in the Sustainability and Climate Change team of PricewaterhouseCoopers in India where she gained experience in strategic and technical consulting for businesses in various sectors including oil and gas, infrastructure finance and iron and steel. She also held the position of an Insights Advisor in a Norwegian consulting firm, Xynteo where she played a key role as a foundational member of the team in India and consulted multinational companies including Unilever on sustainable plastic economy,  consumer behaviour change and sustainable ways to recycle plastic waste generated through waste to energy plants and other solutions.  

Anuj Mathur :- 

Anuj graduated from Symbiosis Institute Of Technology , Symbiosis International University, Pune in 2017 in Information Technology Engineering.

Anuj has developed both technical as well as entrepreneurial skills through his broad set of experiences. He has worked in data analytics, IOT, AR/VR/MR, artificial intelligence, big data, data science mining, and service oriented architecture. Being a curious and analytical mind, Anuj has always been interested in connecting the dots and reasoning. He is keen to apply technologies like data analytics, virtual reality, augmented reality, artificial intelligence and internet of things to achieve sustainable development goals.

At Symbiosis, Anuj’s team scored 2nd in a Robotics Competition conducted by IIT Delhi. He also successfully completed a six month long Internship at Rashtriya Chemicals and Fertilizers Ltd, a Government of India undertaking in which he created an in-house mobile app “ Sales Tracking System” for RCF employees , contractors , suppliers and vendors. He developed and completed a final semester project in which he also co-authored and published a research paper about it with a college faculty on the Prediction and also showing data on the depleting forest cover in 3 Latin American countries using data analytics(R programming).

He developed a  prototype app using Unity in AR/VR  and game tech. He also worked on an independent  IoT project where he used pulse sensor to detect heartbeats and pulses

He was selected to attend summer school at Technical University Munich in Sustainable Entrepreneurship. There he got first hand international experience in the application of Sustainable Development Goals based solutions for various social, environmental and economic problems plaguing first and third world countries.

Youth focussed market survey conducted in:
• USA
• Germany
• Netherlands
• U.K.
• India
• Mexico
• Egypt
• First product sold as a part of test phase:
• Customer : Enni in Germany
• Kharad rug made from camel and sheep
wool and naturally dyed
• Educated the customer on the craft and
the cultural meanings behind it
• Created a customised design for the
customer based on her choices 

Our solution provides a new kind of solution to the problem, which has never been done before.

Yes we expect it to change the market and enable positive impacts

We have two sales channels:

 1) B2C e-commerce: We will start the sales with B2C on e-commerce products 

2) B2B : We will develop a metaverse as a service platform (MAAS) for other craft brands and artisans to sell their products on our metaverse platform

We intend on creating in phases :

1) AR application for ecommerce - We are developing the Web AR for the e-commerce store on our website which will be ready by Feb 2023. Through this feature, the customers will be able to try on / superimpose the products in real life thus creating a personalised immersive experience for them

2) 3D immersive world and gamification on our website based on our webcomic - We are also developing an immersive world on our website so the potential customers can have an immersive and gamified engagement within the TerraPortier universe and discover and engage with our products in the virtual world. The same products will then be sold in the real world. We later on aim to monetise aspects of the 3D immersive world using soft currency and sale of virtual items.

3) Metaverse 360 degrees virtual store - The development will start by the third quarter of 2023

 As of now, we have a gamification strategy which we will monetise based on our story which we have created for our business.

-We are yet to see a hybrid business model combining XR world buillding and storytelling with ecommerce.

The products featured in the story in the virtual world will be available for sale in the real world. 

We are connecting the URL to the IRL by creating a platform where our community of customers can participate in the virtual adventure and e a part of the journey by buying products featured in the story, thus making a local impact.

 - We intend on connecting the Physical as well as Digital aspects of our business, we will monetise both, consider it as NFT where we will sell both our physical as well as virtual products.

 - We will be able to service both :

>direct customers (B2C) :  customers can participate in the adventure and buy virtual and real goods featured in the story

>other businesses (B2B) : the metaverse platform will serve as a marketplace where buyers and sellers from across the world will be able to showcase as well as buy bespoke artisanal pieces from various cultures and geographies across the world

 D2C e-commerce sales for the next two-three months till our B2B metaverse market place is under development

CONTRIBUTING TO 
SUSTAINABLE GROWTH STORY

Creating a global brand from India
• Dedicated to the goals 

Sustainable
livelihoods

Tribal and
rural
welfare

• Also, fulfilling the following Sustainable
Development Goals (SDGs):
• SDG 5: Gender Equality
• SDG 8 : Decent work and Economic Growth
• SDG 9 : Industry, Innovation and Infrastructure
• SDG 12 : Responsible Consumption and Production
• SDG 13 : Climate action
• SDG 15 : Life on Land

Disruptive model for immersive customer experience:
• Weaving entertainment (URL) with e-commerce (IRL)
• Apply technologies like AR/VR/MR, immersive & interactive storytelling, game tech

Develop next stage of interactivity using AR and VR and game tech

Integrate shopping experience within the game

Develop process and technology for product traceability

Using ancient and indigenous technologies

We will start our sales in December

We intend to serve atleast 2,000 people next year through our ecommerce products

And atleast 5,000 people through our online webcomic

Creation & strengthening of rural livelihoods :
• So far we have sourced from multiple craftspeople
from Kutch providing direct livelihoods to approx.
20 craftspeople
• We plan to provide consistent livelihood
opportunities to at least 100 artisans within the
current financial year

Empowering women:
• We will be sourcing Ahir embroidery pieces from a
collective comprising of 200 women in Kutch led by
Lakshmi ben
• We will continue to source stoles from two women Soof
embroidery artisans

We intend to increase our market outreach and reach to more people and customers throughout the world

We will keep on developing our immersive technology (XR)

We don't have any partner organizations

But we have hired 2 freelancers and 1 agency on contract and assignment basis

INNOVATIVE BUSINESS MODEL
• TerraPortier is an innovative hybrid business model
• Combining immersive entertainment and e-commerce

we want to make a difference by introducing youth to this
diversity through elements like storytelling, pop-culture, gamification,
etc. and creating a platform for contributing to the cause
• We will build engagement and immerse them in the world of
webcomic & gamification in the URL(digital) and then provide
them with an opportunity to participate IRL (in real life) through
the purchase of our products
• As a first step, we will start with the sales of endangered crafts,
especially from various geographies of India thus supporting local
sustainable livelihoods
• We will later expand to other products sourced and inspired from the
grassroots in India and across the world

Worldbuilding through a
webcomic concept & story
• Present the products e.g.
handmade endangered craft
items through this story
• Provide multi-sensorial,
interactive and gamified
experience - created by
pooling in references and
elements from cultural
diversity, biodiversity, popculture, folk and contemporary
music, etc. 

Disruptive model for immersive customer experience:
• Weaving entertainment (URL) with e-commerce (IRL)
• Apply technologies like AR/VR/MR, immersive & interactive storytelling, game tech
• Create a new design language with a contemporary edge: fusion of traditional and contemporary designs from across the world
• Unique mode of sales : limited edition product drops
• New products and designs launched with every new drop from multiple craft
clusters
• Mix of :
• niche high end low volume luxury craft items &
• craft items that can be created in higher volumes
• Agile business model

Creating a global brand from India
• Dedicated to the goals laid out by our Honourable Prime Minister for our country
• Also, fulfilling the following Sustainable
Development Goals (SDGs):
• SDG 5: Gender Equality
• SDG 8 : Decent work and Economic Growth
• SDG 9 : Industry, Innovation and Infrastructure
• SDG 12 : Responsible Consumption and Production
• SDG 13 : Climate action
• SDG 15 : Life on Land 

Creation & strengthening of rural livelihoods :
• So far we have sourced from multiple craftspeople
from Kutch providing direct livelihoods to approx.
20 craftspeople
• We plan to provide consistent livelihood
opportunities to at least 100 artisans within the
current financial year
• Preservation of endangered elements of culture :
• Mansukh bhai from Kutch is the last living member
of his community that practices the critically
endangered craft of Bela block printing
• Bela craft items are a part of our very first product
drop and we plan to provide him with consistent
orders over the long term
• We will continue to scout for and provide visibility
and market linkages to both tangible and intangible
cultural heritage related elements

Empowering women:
• We will be sourcing Ahir embroidery pieces from a
collective comprising of 200 women in Kutch led by
Lakshmi ben
• We will continue to source stoles from two women Soof
embroidery artisans
• Sustainable production :
• Handmade crafts, webcomic merchandise & packaging
produced using biodegradable materials and natural dyes
• Strengthening endangered aspects of culture and biodiversity :
• We plan to educate the community of customers through
designs and merchandise items featuring endangered
flora and fauna from the regions we are spotlighting
• Part of profits to be donated to the local NGOs engaged
in conservation efforts

First product sold as a part of test phase:
• Customer : Enni in Germany
• Kharad rug made from camel and sheep
wool and naturally dyed
• Educated the customer on the craft and
the cultural meanings behind it
• Created a customised design for the
customer based on her choices 

GLOBAL
• One language dies every 14 days
• Around 1 million animal and plant
species are now threatened with
extinction
• As per the latest UN climate report ”The
earth is in a danger zone” & it is a
“code red” for humanity (As per a report of the United Nations)
• INDIA
• The number of artisans in India has
reduced by 30% in the last three
decades.
• India needs to create 100 million more
jobs by 2030 

Launch Phase :-

(E-commerce)
Handmade craft items
•First set of products
from Kutch, India
•Soof embroidery
stoles, Kharad rug,
Bela hand-block
printed stoles (all
endangered crafts)
(biodegradable base materials like
kala cotton and natural sheep wool
& natural dyes used)

(Digital sales)
Webtoon
•Subscription/ pay wall
for the episodes

(E-commerce)
Webtoon Merchandise
•T-shirts, caps, etc
based on the webtoon
world