Natural honey bread

Providing nutritious bread as a meal in a consistence and affordable manner to meet customer basic health needs and satisfaction.

Having aware of health challenges of people in my community, particularly increasing rate of diabetics diseases which started
from my own parents. At least 2 of every family in Nigeria suffered from diabetes according to diabetics association of Nigeria.
This lead to my sensitization program and initiatives (Bread Without Sugar) in which 100 percent Natural Honey was used to replace
sugar to reduce the risk of overweight and obesity that can cause diabetics and cancer diseases.

My initiation of using natural honey to replaced sugar in bread and confectioneries showcasing the medicinal and nutritious values of honey was  the first of its kind in the history of Nigeria .

Our products is specifically aim to tackles the  adverse body effects of sugar that often lead to increase risk of Hypertension, diabetes, heart diseases, depression and certain types of cancer. 

Apart from the fact that natural honey contains trace amount of protein, calcium, iron, vitamin c,and potassium that are suitable for body growth which can never be found in Sugar , It has a natural UN-refined sweetness with a distinct flavor that contains a variety of vitamins, minerals and anti-oxidants that can boost immunity against diseases in children. Also the addition of natural honey into our bread helps rejuvenate the body, enhances vitality and accelerates rates of recovery in adults. Our whole wheat bread for the aged and diabetes patient was not available anywhere in Nigeria.

Greatest achievement has been the recent grant award from the Federal Government of Nigeria on Youth enterprise with innovations. This is a competitive award given to outstanding women in entrepreneurs coupled with latest registration approval on adequate food safety and regulation from: National agency for food and drug administration control

Sensitization campaign on adverse effects of sugar: Currently one of the main killer diseases in Nigeria is Diabetes according to Nigerian medical scientists.

For health reasons, many diabetes patients  are warned off certain foods because of high cholesterol and blood pressure due to high sugar intakes.

Alternative diets:Many Nigerians aged 40+ suffering from diabetes needed  special diets.However most bakeries do not cater to their needs.For these categories of people 100% whole wealth flour with honey was available to meet up with their health status.

The demand for quality and nutritious bread in Nigeria is high which the market share of available sugar made bread bakers could not meet. 

80% of the population  consumes sugar bread on daily basis 
without knowing the negative impact of such sugar content to the body such as increase risk of hypertension, diabetes, heart diseases, depression and certain types of cancer. 
Our honey made bread contain adequate amount of protein, calcium, iron,vitamin c, and potassium that are suitable for body growth which can never be found in Sugar made bread.

1. TARGET MARKET: These include Children above the age of two, adults and working class. Wheat honey bread is also available for aged people.

2. MARKET SIZE: Natural Honey made bread  serves every family as a meal in South Western part of Nigeria  through distributors.

According to "Population Reference Bureau of Federal Republic of Nigeria"  April 2006 South west population :

Women........................12 billion

Men.............................13.7 billion.

3. MARKET SEGMENTATION: The target market has been divided in four groups

GROUP 1: Children...............................2 to 17 years.

GROUP 2: Adults..................................18 to 25 years.

GROUP 3: Working class......................26 to 55 years.

People reached to our products in major eateries and supermarket in major towns of my locations and through referrals. - About half a million of people suffered from diabetes in Nigeria out of which we are able to captured about a thousand of them taking our product .

People reached to our products in major eateries and supermarket in major towns of my locations and through referrals. - More than half a million of children were malnourished, our products have been effective in tackles malnutrition's

About 200 youth have been trained in bakery and confectioneries. - Stirring up the spirit of entrepreneur among youths

Bread made of natural honey is the first of its kind in the history of Nigeria.

The entire product was truly unique in the market place with focus on the look, feel and taste, when compared with

others underscore their quality and value, many of the products such as honey made bread with banana flour, strawberry for kids,  

whole wheat bread for the aged and diabetes patient  not available anywhere.

 We maintain an excellent delivery of our product to the final consumer, also have well furnished apartment within our bakery premises

Maintaining a focus on quality product with bottom- line growth through cost reduction and optimal performance.

We focus on technology and innovations to ensure employees have extensive training to perform proper technique and equipment operation through through team working, on the job evaluation and after the job evaluation, training before the job; on the job and; after the job,  bonus and rest periods  ,performance evaluation, adequate compensation for new innovation and ideas from employee and compensation for employees ability to meet deadlines and target

We  also encourage weekly team meeting so as to motivate and forecast growth and annihilate on potential difficulties.

Word of mouth advertisement via quality output has been a long time prove to our strongest selling point.

We engaged on  occasional Community donations and product gift to active community figures.

 Also we take the products to consumers and let them sample the product to help create brand awareness.

 More so our product line  react to needs and desires of the customer, thereby encouraging repeat and word of mouth sales.

Furthermore we ensure adequate supervision of bakers for excellent production.Baking staff  trained regularly regarding quality preparation and food service storage 

Acquiring competent productive and forward looking employees is essential to customer satisfaction and expansion of our business,

 In this case we provide extensive training as well as growth incentives with view to encourage each employee to discover and reach his or her true potential. Most importantly the products sales were plucking back into the business for sustainability.

Natural honey bread  economize on bookkeeping costs by handling its payroll duties in house.Year end bookkeeping  handled by a professional accountant.

There is a cash reserve as a cushion to help weather the growth period.

FACTORS AFFECTING THE MARKET:  The following factors has been fore casted  to affect the market:

 a. Price elasticity: There is no price discrimination.

 b. Cost of raw materials: Fluctuating price of flour,banana flour, fruits ,wheat and honey.

 c. Government policies: This include unstable government rules and regulations.

d. Electricity: Epileptic power supply.

e. Inaccessible roads.

https://www.linkedln.com/in/adewumi-mojisola-44694a4

I strongly believe that the experiences will allow me to be part of a journey of exploration so l can gain more and better insights in the context of co creation innovation skills needed for me to stay ahead as a 21st Century entrepreneur, gain access to new management ideas towards achievement of my entreprenure goals. It will also help me to move along further with chance of meeting young entrepreneurs as well as diverse group of expert practitioners to experience how l can utilize diversity and co-creation to provide a pioneering solution to the future of work.

Bank of Indurstry Nigeria

National incubation technology Nigeria

Indurstrial trainning funds Nigeria

National agency for food and drug control Nigeria.

Currently Natural honey bread will be the first of its kind in the history of Nigeria .