Litutur

AI-powered digital solution to guide parents in building their children’s literacy skill from early childhood through personalized content with missions and tracker

Indonesia is the least 10 literate of 72 countries in 2021. According to Ministry of Education and culture research, on a 100-point scale, the-nations reading culture remains low on 28.5. In short, it shows communities don't value reading in a way that cultivates reading habits. In fact, many top literate countries promote reading culture and literacy engagement as the way to unfold joy in reading habits. We are trying to solve the underlying issue, the lack of reading culture in Indonesia. Adopting a reading culture is a process that takes shape in the family, starting from the child's birth to the school environment. 

Parents nowadays are more aware of the importance of building a reading culture, starting with their family. Moreover, now access to books and many literacy tools is way more accessible than decades ago. Some parents feel a physical book is sometimes way too expensive. Even now, with many digital book sources, parents are puzzled about which book is suitable for their kids' age and needs.

Litutur is a digital solution to guide millenial parents (25-40 yo) in building their children’s literacy skill from early childhood through customized and expert-formulated learning materials including reading content and post-reading activity. These materials will be served through personalized content with mission and tracker as a gamification part. 

Litutur serves millennial parents with kids who want to start the reading culture from home. Using Litutur, parents can easily provide personalized reading materials for their children, including assessments and post-reading activities. This approach not only to build a reading culture within a family but also to increase parents’ awareness towards the urgency of literacy.

Our team consists of three individuals who are experienced and skilled in different areas of expertise (Project Management, Product Design, and Software Development).

We have had research with both, the early childhood education experts and parents. We did some interviews with child psychologists to understand what is the urgency of building a reading culture in childhood and what a parent-child relationship can do with it. We also gained a lot of insight regarding the children's golden age as a critical period to children's growth and development. We also did some research to some early childhood practitioners to seek more information about the current practice of early childhood education, what are the obstacles they faced as a practitioner, and the limitations of their roles as a practitioner. Last but not least, we also do some research on the parents' side to see their awareness on building a reading culture at home and what their obstacles are when it comes to engage and learn with their kids.