Biasless. Making intolerance irrelevant

Bias leads to intolerance. Intolerance leads to discrimination. Discrimination harms individual health, social growth, and economic output. Creating sticky floors and glass ceilings it decreases social inclusion and reduces social justice and shared prosperity.

Using big data, AI, NLP-based sentiment analysis BIASLESS will detect unconscious bias and turn it into a tool for peer-to-peer/AI-to-peer intolerance extirpation (being a part of media CMS, the social media network, MS Office, Google products, etc.)

It will grow from hate speech detection up to bias recognition and cover gender issues first and after that add ethnicity, race and color, age, religion, appearance, and disability.

Biasless is responding to the Solve community aims to find and support tech-based solutions to ensure citizens and communities create and improve social inclusion and shared prosperity and to create or advance equitable and inclusive economic growth across geographies and demographics.

Bias and discrimination affect people's opportunities, well-being, and health all over the world. Shame, low self-esteem, fear, stress result in numerous physical and mental health effects such as depression, high blood pressure, cardiovascular disease, breast cancer, etc. For instance, depression affects around one in 12 of the whole population. 

Discrimination evokes cases when laws don't protect people from racist violence, domestic violence or attacks because of their religion or sexual orientation. 

Talented people are dissuaded from entering the economy.  

Due to Mckinsey, in a “full potential” scenario in which women play an identical role in labor markets to that of men, as much as $28 trillion, or 26 percent, could be added to global annual GDP by 2025. Decrease of racism, ageism, homophobia can easily triple the number.

As far as the concept is scalable in 2 dimensions: issues (gender, race, age, etc.) and extent of discriminative behavior (from hate speech to unconscious bias) and it can cover major languages of the world, 5+ billion people can win from the project in 10+ years perspective. Gender aspect Biasless will start covering the first will produce benefits to over 3 billion women all over the world.

All 7+ billion people on Earth are biased. At least half of them experience discrimination. Even more deal with conscious or unconscious bias.

Since 2011, I made gender equality and tolerance embracing topics strategic and integral part of media company I've been working for.  

We launched a media for moms in business - womo.ua and Smart Happy Elegant Congress (she.delo.ua). We made 2 anti-sexists viral campaigns (http://mmr.ua/show/coming_out_sozdateli_ssu__she_congress#1602485347.1485530687), launched Gender Vocabulary (http://womo.ua/tag/slovar-gendernyih-ponyatiy/)

Via media we consistently cover topics and share role models promoting women’s leadership/political participation, women’s economic empowerment, ending violence against women and girls, people with disabilities, LGBTI, Men advocating for gender equality.

In 2018 I became a board member of LGBTQ NGO Fulcrum. I build bridges between the NGO and business community in Ukraine.

Being a gender equality activist, I conduct at least 2 speeches per month to different communities (from teens and students to business people) on gender equality and SDGs promotion within our society 

So I know needs of the minorities and used to participate in the solution via media. Now we need to expand and to make our influence more significant and effective.

Bias leads to intolerance
Intolerance leads to discrimination
Discrimination harms individual health, social growth, and economic output
All 7+ billion people on Earth are biased
At least half of them experience discrimination. Even more deal with conscious or unconscious bias.
How do we...
decrease the level of intolerance? 
reduce the number and extent of our biases?
help people eliminate barriers?
accelerate economic growth?
and make the Earth a more accepting and sustainable place to live?
Biasless.
A tool for peer-to-peer/AI-to-peer intolerance eradication.
A saas-solution capable of detecting biases and helping to reduce their spread.
By integrating into content management systems, social media networks, MS Office, Google products, etc., Biasless will become a personal tolerance advisor for everyone.

Here is a presentation with all the answers in it

http://bit.ly/2QcDpjm

Biasless is a tool  which will combine peer-to-peer AI-to-peer intolerance eradication approach.

It will make its use more literate and open to diversity celebraion. 

The United Nations and UNICEF fight for equality, anti-discrimination, and human rights consistently. Gender equality promoters all over the world do their best to decrease the 190 years gap between current status and balance achieved.

But brining of digital approach is needed in the area. Biasless will make human rights activism more efficient and comprehensive.

Using big data, AI, NLP-based sentiment analysis BIASLESS will detect unconscious bias and turn it into a tool for peer-to-peer/AI-to-peer intolerance extirpation (being a part of media CMS, the social media network, MS Office, Google products, etc.)

The SaaS-solution will grow from hate speech detection up to bias recognition. We will cover gender issues first and after that add ethnicity, race and color, age, religion, appearance, and disability

People normally resist and reject thinks they don't know or understand vaguely. 

When they are aware and persuaded by facts and expertise, they tend to accept things. Working in media, we saw how our stories changed our main characters' lives and our readers’ perception. And we started thinking about how to expand and make our efforts more effective and applicable without geographical boundaries. 

Spelling checkers inbuilt into social media, CMS and MS Office and Google became common and considered being useful. 

Why don’t we make a tolerance checker and human rights literacy tool?

It’s scalable and can solve as a tete-a-tete educational instrument, using AI and human touch.

We are at the concept stage. But out objective in 5 years to serve at least 3 billion people.

. 

We want to produce an MVP, test it and find the most appropriate business model.

Within the next five years, we aim to have an English version for gender issues, ethnicity, race and color, age, religion, appearance, and disability

We are strong in traditional business development and growth. Now we nee to switch and VC and It-Solution development mode. 

We nee support on that as far as funding for our team development and an MVP production

We plan to find mentors and funding via accelerating programs. 

2 part-time workers. 

MAKSYM ZOLOIEDOV 

visual identity and creative concept developer

Creative director of business/media bureau ekonomika+, Ukraine. 

Creative director with DNA to support Ukrainian SM Es, gender equality, shared values and sustainability concept, freedom of speech and media. 4th, 5th, 8th, and 10th SDGs activist and promoter. 

Co-author of project "Don't give it to Russian" and social campaign "Spilka Sexistiv Ukrainy" (Ukrainian Alliance of Sexists). 

Art-director of TOP-100 magazine (a magazine-ranking of top-companies and managers of Ukraine). 

Winner in the contest "Ukrainian Design: The Very Best Of" (the best cover of the year in Ukraine, 2015). Winner of a contest by Art Directors Club UA and Kyiv Academy of Media Arts. 

Participant of Creative Express organized by Art Directors Club of Europe (Austria, 2015). 

Receiver of two Best Marketing Team Awards in Media. 

Bachelor in Translation and Interpreting (Kiev National Linguistic University), School of visual communication 

(Kyiv, Ukraine), Prague School of Design Akademie grafickeho design (Prague, Czech Republic). 

Visual communications manager, creative cross functional, HeForShe. 

UN Women Ukraine

Annual subscription fee based on the number of users will be a format of monetization. 

The solution will be free of charge to B2C users. 

Media platforms (Reuters, News Corp, Conde Nast, Hearst Corporation, Grupo Globo, Axel Springer, The Times Inc., Hubert Burda Media) and social media (Facebook, Instagram, Twitter, etc), text programs (MS Word, Google Docs, Pages), multinationals who care about human rights issues and to decrease risks of discrimination spread.

We will raise investment capital first and sell our product’s services using 

Service Subsidization Model

We need a supportive community of peers, funders, and experts to accelerate our work, validate impact and business model, and scale Biasless; 

We receive mentorship and strategic advice from Solve and MIT networks; 

Access to more than $1.5 million in prize funding for the 2019 Challenges is also wha we need to develop and scale our product.

United Nations

Human Rights Watch

AI is the heart of our product. Biasless is on the stage of the concept. The prize will allow you to use all the big data, AI, NLP-based sentiment analysis to detect all types of bias and combine peer-to-peer/AI-to-peer approach to eliminate it. We will utilize the prize for MVP producation

We will use it for MVP development. As we've mentioned before, gender issues will be the first to adress within the product.