Increase home ownership rate in America

Buying a home forces inexperienced home buyers to coordinate with a multitude of untrusted 3rd party vendors (real estate agents, mortgage lenders, home inspectors, attorneys, financial advisors, movers, etc) through a fragmented and confusing process. This is why 82% of millennials feel significant regrets about their first home purchase today. If recklessly made, this financially consequential decision can have disastrous consequences.

- HomeFlow provides an all-in-one platform for homebuyers and real estate professionals to easily and confidently manage the end-to-end home buying process to help them save time and money, and avoid costly mistakes and regrets in the largest investment of their lives.

- We are the only complete real estate solution that puts consumers first and that users love and trust

- For consumers, HomeFlow provides a digital collaborative platform for residential real estate transactions that gives education, unbiased advice, user-friendly tools, and access to the top real estate professionals

- For organizations, HomeFlow empowers their members and employees to buy their first home with confidence and continue in their path to financial wellness

- For real estate professionals, HomeFlow delivers a suite of technology solutions that help them grow their business by providing an excellent customer experience, generate and nurture more leads, and efficiently manage their processes

Our main customers are first time home buyers, who are usually millennial married couples (61%) that have 1 or 2 children (48%) or no children (39%). Before buying a home they usually rent an apartment or a house (50%), own their previous home (37%), or live with their parents, relatives, or friends before (13%).

- Laura, the founder, dreamt of owning a home since her childhood in Spain. When selling investment properties in her early career, Laura experienced behind the scenes how manipulative the process was to take advantage of novice/uninformed buyers. When finally closing on her first home in NYC, she experienced a confusing, frustrating, disorganized, and stressful process. As a product manager and growth expert at the time she realized she could do something to improve the process and that’s how HomeFlow and The First Time Home Buyer Podcast were born. Laura is based in NYC.

- Ada is a full-stack software developer that is implementing our tech platform using low-code tools like Bubble. This helps us implement and improve our product at lightning speed! Ada is based in Hong Kong.

- Alex is a former UI/UX designer for Calendly that specializes in creating pixel-perfect experiences that delight our users. He is based in Ukraine.

The founder, Laura Moreno, is the host of The First Time Home Buyer Podcast, focused on educating first time home buyers, which has been downloaded 200,000 times

At the same time, our product's two beta versions have accumulated ~1,500 users. 

We are applying to solve because we would like to run pilots of our product with like-minded organizations that would like to empower their members and employees to buy homes and build generational wealth.

There’s nothing like HomeFlow today in the market and consumers need it! HomeFlow is a consumer-first digital collaborative platform for residential real estate transactions that give education, unbiased 1-1 advice, user-friendly tools, and access to the top real estate professionals.

In 5 years time, we have helped millions of people create generational wealth.

We have become the leading company helping consumers to rent, buy, maintain, upgrade, and sell their homes and keep everything related to their properties in one place.

We have millions of happy customers, both consumers and professionals that love and depend on our solution. 

We receive testimonials continuously from happy clients saying how they wouldn't have been able to purchase a home without our advice which they completely trust and we are making a huge impact in the world. 

Clients helped purchasing their first home

HomeFlow is a technology-powered concierge service that empowers first-time home buyers with the education, network, and resources that they need to purchase their first home

We would like to create a culture that values differences and hire employees from different gender, age, first language, ethnicity, sexual orientation, race, and socio-economic status. This is the only way to create a culture of diversity and to serve all communities.

For example, I am a Spanish immigrant, mother of two children and I want to bring women back to the workforce after having raised their family.

B2B2C Subscription Fees

- We would like to offer our solution to businesses like employers, financial institutions and advisors, real estate brokerages, and non-for-profits to empower their users

Transaction Fee

- We can also generate revenue with referral fees, which happens when we introduce a buyer to a real estate agent and they end up closing on a property together.

We plan to become a financially sustainable company by selling products and services to organizations. In the meantime, we would like to raise investment capital and accept grants and donations

In 2023 so far we have received a $10,000 grant from the NYC Economic Development Corporation (see here) and have been accepted into Techstars which has given us $120,000 in funding in exchange for equity.