Prosperidad KC

Problem: Over 200 Hispanic businesses are struggling to survive in the Greater Kansas City area to promote themselves at an affordable rate. Post-Covid and harsh economic times have taken their toll on the Hispanic small business community in Kansas City.

Answer: Prosperidad KC is the solution to help Hispanic businesses. 

To create an affordable and value driven multi-step advertising approach to promote Hispanic-owned or led businesses and non-profit organizations of all sizes. To assist mainstream companies, non-profit organizations, and institutions who want to reach the Greater Kansas City Hispanic Community and Market effectively for employment, education, health, business, recreational, and all other opportunities and services for effective marketing outreach outcomes.We had to change the name so it is no longer La Lista Latina.

Prosperidad KC Directorio is your all-in-one user-friendly information resource at your fingertips! It is easy to access using the Website, EBook, and Mobile App. Prosperidad KC is here to help connect you with the Greater Kansas City Hispanic Community. It is also designed to help a small business or organization expand its social media outreach to others.  We want people to be able to search and find your business or social service organization. When you are listed with us, we pride ourselves in helping you to gain new business and new followers. Why? To be able to grow your business or organization to be as successful as you want to make it. Together, we are going to do great things with Prosperidad KC.

Today the Hispanic Small Business Community is ideal now because we know that they are struggling to survive. Most importantly, there is a need for an electronic business directory and community resource that is easy to use. Our target market is struggling Hispanic businesses and we desire to improve their marketing efforts to increase their bottom lines. This market and community has always been underserved for the last 40 years.

 Our Solution- App, Website, E-Directory to meet the advertising and marketing needs of the Greater Kansas City Hispanic Community

Today, we want to do our respective part to help the Greater Kansas City Hispanic Community promote itself with our simple mission: Help Hispanic businesses promote themselves and help mainstream companies, colleges, healthcare agencies, and not-for-profit organizations reach the Hispanic Community. We will be a one-stop electronic shop to help bridge the gap between the Hispanic Community and those mainstream businesses who desire to reach you on an everyday basis.

 Nothing has changed in our original goal. Our vision to help the micro Hispanic business owner who can promote itself to the Greater Kansas City area for about  $2.00 a day (plus setup fee) on a 365-day electronic basis can be achieved. We also know that small, medium, and corporations will also benefit from our affordable prices. We want a win-win for everyone.

 Today, we know there is a "Hispanic Business and Community Directory" void. We will fill that void with Prosperidad KC Directorio.  We all have united to produce a new Prosperidad KC Directorio every year via a website, electronic format of the directory, and App.

My name is Tina Medina and my qualifications are the following:

Summary of Qualifications: Strong writing professional with excellent fiscal management, operations skills, and professional relationship-building ability that are sincere and effective. Expert communications professional who can manage national public relations campaigns and writing projects with precision, clarity, timeliness, and strong leadership. Able to strategically plan, research, write and manage writing projects ranging from custom business process and procedures training manuals to proposals. Seasoned grant writer and development strategist with over 20 years of experience. Volunteer television producer and talent with innovative ideas for programming regarding self-help methods in counseling.

Medina & Associates Kansas City, Missouri, 1993 -2001 Owner/President * Gained 500 clients in cold calling in 6 months for Hispanic Business book, La Lista Latina * Assisted clients in targeting the Hispanic market for Missouri Lottery and Missouri Tourism * Created the Latino Expo at Bartle Hall in 1995, 1996 and 1997

Today my community is still struggling because there is not a one-stop affordable marketing shop and I want to create it via electronic means. I have listened to over 100 businesses and have seen their struggle and I want to help again. 

I did this project before, but the Hispanic Market is still struggling and I want to help them again. My original team of sales professionals and I are going to do it again for you and your organization. My sister, Jessie Madrigal Medina will help us with her 30 years of experience as an auditor at Blue Cross and Blue Shield and a community leader. We all have united to produce a new Prosperidad KC Directorio every year via a website, electronic format of the directory, and App.

Our goal is simple: If you want to promote your business or organization to reach the Hispanic Community, then we are here to help with ideas and suggestions. 

We are serving three clients at this time and are seeking more each and everyday.

The barriers we are seeking to break are technical and financial as well as market barriers. The Hispanic Community in Kansas City has no footprint in a n electronic or technical basis in the area of advertising. 

If one lacks financial means, how can they then use technology to promote themselves. We are the solution to help with our multi-step approach. 

We are using a multi-method level of advertising means for our clients. We are using technology in a very effective manner to reach a new audience for our clients. Technology and social media can reach hundreds of people instead of just one at a time. 

The three goals are the following:

Help 200 businesses each year. 

Use technology to help struggling businesses reach more people.

Increase customers to our Hispanic business clients via our app.

We can achieve our goals by reaching clients who desire to use technology to their advantage. 

Five years 

I would like to continue to grow and take this App to a national basis and be very affordable and effective.

We had a baseline of zero clients and now we have more. Our Facebook page is growing and we track followers and likes. Numbers of increases are the key and our tracking method. 

Technology and advertising together can change the life of small business owner by increasing the bottom line of an owner.

We are going to use app, website and an e-directory. 

Everyone is welcomed and we are 100% diverse.

The business model is selling ads to clients and featuring the ads on the website, Facebook page, e-directory, and app. We need help with the App at this time. We are providing marketing and public relations services as well. 

Our clients need exposure to gain more income to put food on the table.

We will bring money in through ad sales and corporate sponsorships. We are also seeking grants at this time. The ad sales will cover all expenses and allow us to grow and continue to help others. 

We are just in the starting phase at this time.