Happy Mind

In Indonesia, mental health care is often unaffordable and inaccessible to the majority of the population. The cost of therapy sessions in Indonesia ranges from IDR 200,000 to IDR 400,000 (USD 14 to USD 28) per session, which is expensive for most Indonesians. The minimum wage in Indonesia is IDR 2.7 million (USD 190) per month, which means that one therapy session can cost up to 10% of a person's monthly income. The government allocates only 0.04% of the National Health Insurance Program budget to mental health services, while private insurance premiums can range from IDR 5 million (350 USD) to IDR 50 million (3500 USD) annually. The government also provides limited reimbursement for counseling sessions, leaving many without adequate coverage.

Stigma surrounding mental health is still pervasive in Indonesia. A study by the Indonesian Psychiatric Association found that 50% of Indonesians believe that mental illness is caused by supernatural factors, and only 10% believe that it is caused by a medical condition.

Furthermore, there is no accountability for patients to complete homework or track progress, leading to poor outcomes. Additionally, limited storage space on mobile devices and a lack of digital skills can hinder access to digital therapy, according to a 2021 survey by We Are Social and Hootsuite, only 16% of Indonesians have a smartphone with a storage capacity of more than 64GB. Many Indonesians are not tech-savvy and may require a user-friendly and intuitive solution, only 13% of Indonesians have a high level of digital skills.

The lack of access to mental health treatment in Indonesia can lead to negative health outcomes such as obesity and cardiovascular disease. A study by the University of Indonesia found that individuals with mental health issues are more likely to engage in unhealthy behaviors, including poor dietary habits, smoking, and physical inactivity, which can increase the risk of obesity and cardiovascular disease.

The involvement of mental health professionals in the delivery of therapy is crucial to ensure the effectiveness of treatment. A systematic review of the effectiveness of computer-based cognitive behavioral therapy found that the involvement of a therapist significantly improved outcomes for patients.

The proposed solution is a user-friendly program that provides affordable, accessible, and stigma-free cognitive behavioral therapy (CBT) for mental health treatment in Indonesia.

Imagine living in a rural area in Indonesia and struggling with mental health issues. With limited access to affordable care and stigma surrounding mental health, the situation can seem hopeless. But now, with the help of technology, we can provide accessible and personalized therapy through a website and Whatsapp notifications.

Our program begins with a simple questionnaire, which is reviewed by trained mental health professionals who provide a personalized treatment plan. Users can access mental health modules, cognitive-behavioral therapy techniques, and also includes a human touch with matched psychologist aspect to ensure that users receive personalized support throughout their journey. All reminders and notifications are sent through Whatsapp, ensuring that users never miss a session.

It is designed to be scalable and can serve millions of users simultaneously. It is affordable and can be covered by insurance, making it accessible to a wider population. The initiative also aims to reduce the stigma associated with mental health by providing a user-friendly and accessible platform that enables users to seek support without fear of judgment

This digital therapy program has benefits for both the government and users. By leveraging technology, the treatment is cheaper, trackable, and standardized, leading to long-lasting effects and reduced relapse rates. Users can receive clinically validated treatment, track their progress, and learn at their own pace and convenience.

As a social enterprise, our goal is to expand this solution to other low-income countries, ensuring that affordable and accessible mental health care is available to everyone who needs it. With our solution, no one has to suffer in silence or be held back by mental health issues.

Overall, the proposed solution aims to revolutionize preventive mental healthcare in Indonesia by providing evidence-based, affordable, and accessible CBT on WhatsApp with human touch, doctor referrals, and personalized support.

The proposed solution serves the 270 million people in Indonesia who lack access to affordable and accessible preventive mental healthcare services. It aims to impact their lives in the following ways:

1. Improved mental health: By offering evidence-based cognitive behavioral therapy (CBT), the solution can help individuals build resilience, manage stress, and prevent the onset of mental illnesses. CBT has been shown to be effective in preventing relapse, and its long-lasting effects can help individuals maintain good mental health in the long term.
2. Increased accessibility: The solution is designed to be accessible to individuals living in rural and remote areas, who may have limited access to mental health services. The use of WhatsApp and doctor referrals can help bridge the gap in mental health services and ensure that individuals in need can access preventive mental healthcare services.
3. Reduced stigma: The solution aims to reduce the stigma associated with mental health by providing a user-friendly and accessible platform that enables individuals to seek support without fear of judgment. This can encourage individuals to seek support early, which can prevent the progression of mental illnesses and improve their mental health outcomes.
4. Personalized support: The solution includes a human touch aspect, which can provide individuals with personalized support throughout their mental health journey. Trained mental health professionals can offer guidance and advice on various aspects of mental health, which can help individuals build resilience, manage stress, and improve their mental health outcomes.

Our team at Riliv is uniquely qualified to design and deliver this solution to the target population because we have a deep understanding of the mental health landscape in Indonesia. We work closely with mental health experts, such as psychologists, psychiatrists, mindfulness teachers, and researchers, to ensure that our product is based on the best available knowledge and approaches. We regularly host discussions with these experts to learn from each other and stay up-to-date with the latest developments.

We are fortunate to have mentors and advisors on our team who have extensive experience working in national insurance and building health startups. Their knowledge and expertise in these areas have been invaluable in guiding us on the path to pursue. They have provided us with valuable insights and advice on navigating the complex regulatory landscape of the healthcare sector, and have helped us identify and overcome potential roadblocks that could hinder the success of our solution. With their guidance and support, we are confident that we can develop a sustainable and scalable solution that will have a meaningful impact on the mental health of our target population.

We also have a strong community of users who talk and discuss their experiences on our private messenger group. We regularly invite them to provide feedback and participate in product research, ensuring that their needs and perspectives are taken into account in our design process.

Furthermore, many members of our team have personally experienced mental health challenges, which allows us to empathize and relate to our users on a personal level. We are passionate about improving mental health outcomes in Indonesia and are committed to leveraging our personal experiences and professional expertise to make a positive impact. Importantly, 70% of our team members are women, which is reflective of our user base. As a result, we deeply understand the unique challenges that women face in accessing mental health support in Indonesia.

We have experience in developing and delivering mobile applications, with a particular focus on mental health. We are familiar with the technical aspects of application development and have experience managing data privacy and security concerns when working with sensitive user data. This is evidenced by our successful track record of having more than 1 million people using our app. We possess the technical and business acumen necessary to deliver a user-friendly, evidence-based, and scalable mobile application that provides preventive mental healthcare services.

We are proud to be one of the pioneers in mental health initiatives in Indonesia, being the first to kickstart such initiatives in the country.

At Riliv, we have observed that 80% of our users seek counseling for the first time in their lives, and we are committed to providing them with access to mental health treatments. Our mobile application has been downloaded over one million times, and we are constantly improving our platform to deliver a user-friendly, evidence-based, and scalable solution that provides preventive mental healthcare services.

In addition, our dedicated efforts on social media to educate and erase the stigma around mental health have resulted in remarkable reach of 50 million yearly reach, with 120 million yearly impressions and a strong following of 1 million supporters all with organic inisiatives. We are making a real difference in raising awareness and promoting mental wellness for all, and we will continue to innovate and collaborate to create a world where mental health is a top priority.

We are hoping to find mentors and advisors who can assist us in several areas to help us deliver a better solution. Firstly, having a mentor who specializes in product development, particularly in WhatsApp technology and web applications, data security, and server workload, would be incredibly valuable to us. We believe that having a strong technical foundation is crucial to delivering a user-friendly and scalable solution.

Secondly, we are looking for a mentor who can guide us in mental health treatment and ensure that we provide proper and evidence-based technology. It's essential for us to have an expert in the field to validate our solution and ensure its effectiveness.

Thirdly, we would greatly appreciate a mentor who can assist us in raising funding from health tech or relevant venture capital firms that focus on health. As a startup, we need financial support to expand our solution and reach more people.

Fourthly, we seek a health or mental health advisor who specializes in low-income countries to help us navigate which countries to expand into and to understand the legal requirements and cultural nuances.

Lastly, we are hoping to find a marketing mentor who can simplify our message and find creative ways to brand and message our solution. We aim to reach a broader audience and ensure that our users can relate to our message.

By collaborating with Solve and its partners, we believe that we can overcome these barriers and make a more significant impact in promoting mental wellness in Indonesia and beyond. We appreciate any support that can help us achieve our goals.

Our solution is a groundbreaking approach to mental health treatment in Indonesia. Our user-friendly program offers affordable, accessible, and stigma-free cognitive behavioral therapy (CBT) through the popular messaging app WhatsApp, with personalized support from trained mental health professionals. By providing evidence-based, affordable, and accessible CBT on WhatsApp, our solution revolutionizes preventive mental healthcare in Indonesia.

Our solution is unique in several ways. First, it uses technology to make mental health treatment more accessible and affordable. Second, it provides personalized support and guidance from trained mental health professionals. Third, it reduces the stigma associated with mental health by offering a user-friendly platform that enables users to seek support without fear of judgment.

Our program starts with a simple questionnaire, which is reviewed by trained mental health professionals who provide a personalized treatment plan. Users can access mental health modules, cognitive-behavioral therapy techniques, and video sessions with matched psychologists. All reminders and notifications are sent through WhatsApp, ensuring that users never miss a session.

Our solution has significant potential to catalyze positive impacts in the mental health space. By leveraging technology, we can offer affordable and accessible mental health care to millions of people in Indonesia and beyond. Our solution is scalable, making it possible to reach a broader audience and impact more lives. By reducing the stigma associated with mental health, we hope to encourage more people to seek help and support when they need it.

In summary, our innovative solution offers affordable and accessible cognitive behavioral therapy through WhatsApp, with personalized support from trained mental health professionals. It has the potential to change the market by making mental health care more accessible and reducing the stigma associated with mental health. Our long-term goal is to expand our solution to other low-income countries, ensuring that everyone has access to the mental health care they need.

In the next year, our impact goal is to reach 50,000 users with our evidence-based, affordable, and accessible cognitive behavioral therapy (CBT) program on WhatsApp. We plan to achieve this by partnering with local doctors and clinics to promote our solution and provide referrals and covered by national insurance. We will also utilize social media and digital marketing to raise awareness and attract potential users.

In the next five years, our impact goal is to serve 5,000,000 users in Indonesia and expand our solution to other low-income countries in Southeast Asia. We plan to achieve this by establishing partnerships with government or private insurance providers, employers, and other organizations to increase access to our program. We will also leverage technology to improve the scalability and efficiency of our service delivery.

To achieve these impact goals, we will prioritize user feedback and continuously iterate and improve our program based on their needs, for example Patient Health Questionnaire (PHQ-9), Generalized Anxiety Disorder 7-item Scale (GAD-7) or others that relevant. We will also collaborate with local mental health professionals to ensure that our program is culturally sensitive and relevant to the local context. Additionally, we will measure and track our impact through metrics such as reduced relapse rates and improved quality of life. By achieving these impact goals, we hope to revolutionize mental healthcare in Indonesia and beyond, making affordable and accessible mental healthcare available to everyone who needs it.

Our theory of change is based on the belief that providing accessible and affordable cognitive-behavioral therapy (CBT) through a user-friendly digital platform can have a transformative impact on the mental health of people in Indonesia, addressing the current lack of access and affordability of mental health services in the country. By offering evidence-based CBT on WhatsApp, we aim to increase access to mental health treatment and reduce the stigma associated with seeking help.

To address the challenges faced by Indonesians in accessing mental health treatment, our digital CBT program will provide clinically validated mental health modules, CBT techniques, and video sessions with matched psychologists. We will work with healthcare providers to refer patients to the program, and we will train mental health professionals to provide personalized support to users, addressing the lack of involvement of mental health professionals in the delivery of therapy.

To ensure that patients receive the appropriate level of care, our program will incorporate data analytics to track patient progress and ensure continuity of treatment. We will also send reminders through WhatsApp to encourage patients to complete their homework and continue their progress outside of therapy sessions, addressing the lack of accountability for patients to complete their homework.

To increase the likelihood of treatment success, we will offer therapy sessions at a time and place that is convenient for the patient. Our program will be delivered through WhatsApp, which is a widely used platform in Indonesia, and we will ensure that it is user-friendly and intuitive, addressing the low level of digital skills among many Indonesians.

We believe that our program can have a transformative impact on mental health in Indonesia. In the short term, we expect that our solution will lead to increased awareness and utilization of mental health treatment, reduced stigma associated with mental health, and improved mental health outcomes for our users. In the longer term, we hope that our solution will catalyze broader positive impacts in the mental health space in Indonesia and beyond, including increased investment in mental health research and treatment, improved mental health policies and regulations, and a more supportive environment for people with mental health conditions.

To support the strength and validity of our theory of change, we will conduct ongoing research and evaluation of our program, including user feedback, clinical outcomes, and impact assessments. We will also engage with key stakeholders in the mental health space, including healthcare providers, policymakers, and mental health advocates, to build support for our program and drive broader systemic change.

The proposed solution is a user-friendly mobile application that leverages the popular messaging app WhatsApp to deliver affordable, accessible, and stigma-free cognitive behavioral therapy (CBT) for preventive mental healthcare in Indonesia. The solution combines technology and evidence-based knowledge to address the problem of limited storage on mobile devices in Indonesia by utilizing WhatsApp as the platform for CBT sessions.

To make the solution convenient, the app allows users to learn about mental health through a module/health plan that can be easily used by them. Additionally, the solution aims to integrate with Indonesian insurance through their national insurance or EMR to address the problem of financing.

To ensure personalized support throughout the user's journey, the solution includes a human touch aspect. Trained mental health professionals offer guidance and advice on various aspects of the user's mental health. The CBT program is evidence-based, effective in preventing relapse, and has long-lasting effects.

The initiative is designed to be scalable and can serve millions of users simultaneously. It is affordable and can be covered by insurance, making it accessible to a wider population. The solution aims to reduce the stigma associated with mental health by providing a user-friendly and accessible platform that enables users to seek support without fear of judgment.

1. Many members of our team have personally experienced mental health challenges, allowing us to empathize and connect with our users on a personal level. This shared experience helps us better understand the needs of our users and design solutions that address their unique challenges.

2. We are proud to have a team that is 70% women, reflecting the gender diversity of our user base. We value diverse perspectives and believe that our team's gender balance contributes to a more inclusive and creative work environment.

3. Our remote work setup allows team members to work from anywhere, regardless of location or other factors. This flexibility promotes work-life balance and enables us to attract talent from a wide range of backgrounds and geographies.

4. Our team comes from diverse racial, religious, and linguistic backgrounds and we do not discriminate on any basis. We believe that diversity brings strength to our team and helps us better understand and serve our users.

5. To further promote diversity, equity, and inclusion, we have set goals for our team to recruit and retain members from underrepresented group. We are committed to providing equal opportunities for all team members and creating a supportive and inclusive work environment.

6. We have established a code of conduct that promotes inclusivity and respect within our team and in all interactions with stakeholders. This includes guidelines for communication, collaboration, and decision-making that prioritize diversity, equity, and inclusion. We believe that a culture of respect and inclusivity is essential to our success as a team and as an organization.

1. B2B Model: Our B2B model involves providing mental health services to employers, where the HR department pays for the services. This approach enables employers to provide mental health support to their employees, which in turn can increase employee well-being, productivity, and retention. B2B model allows us to partner with companies of different sizes, from small businesses to large corporations, and offer them customized mental health services that meet their unique needs.

2. B2C Model: Our B2C model involves providing mental health services to individuals directly through our mobile application. This model allows individuals to access mental health support from the convenience of their homes and at a time that suits them. The B2C model also allows us to reach a wider audience and provide affordable and accessible mental health services to people who may not have access to traditional mental health services.

3. B2B2C Model: Through our participation in Solve, we are looking to expand to a B2B2C model, where we will work with national and private insurance companies to reimburse or pay for mental health services. This model allows us to partner with insurance companies to offer mental health services to their customers, thereby increasing access to mental health services for a larger population. The B2B2C model can also help us achieve scale and sustainability in our business.

To ensure long-term sustainability, we prioritize revenue streams that cover our expected expenses without relying on donations or venture capital. Our primary focus is on our B2B model, where we provide mental health services through employers who pay for the service as part of their employee benefits. This has been a reliable stream of income for us and allows us to serve a large population.

To scale our impact and reach a larger population, we plan to expand to a B2B2C model in the long term. This involves working with national and private insurance companies to reimburse or pay for mental health services, as well as doctor and clinic referrals. This expansion will allow us to provide more affordable services and reach a larger population. We will continue to explore other revenue streams, such as selling mental health products or services directly to consumers, to diversify our income and ensure financial sustainability in the long run.

We were able to secure seed funding in late 2021, which has been instrumental in helping us develop and scale our mental health services. We plan to raise series A funding in the near future to continue expanding our reach and impact.

Currently, we have 150 B2B clients, which includes tens of thousands of counseling sessions provided yearly to their employees. In addition to this, our B2C model has also been successful, with hundreds of thousands of individuals using our mental health app for their personal needs.

We recognize that there is a significant need for our solution in Indonesia, with over 28 million people in the country requiring mental health support. By partnering with strong investors, advisors, and other stakeholders, we are confident that we can successfully address this issue and expand our services to other countries in the region. We can assure you that our revenue streams have been steadily growing, and we remain committed to achieving financial sustainability while maintaining our mission to promote mental health and wellbeing.