Oma Koci -Educate and Mobilizing parents for social movement

Indonesian women that marriage and have kids, don't have opportunity to participate in formal and society decision. The deeply rooted patriarchal culture makes most Indonesian women stay at home or work informally and don't have access to civic education or movement.  But according to the culture, women are the one who teach the kids and the teens and tell them what to believe or to take action or not. 

We create integrated hyperlocal system using whatapp and website to educate and mobilizing citizens (community members) about social issue brought by our social impact organizations and business as our partners.

We educate them in short class that deliver the contents at byte size via whatsapp .  and encourage them to join the challenge and reward them with poin that can be exchanged for food or money or other household stuff or more trainings

The number of households in Indonesia in 2021 was approximately 68.9 million, 

71-72% of people in urban cities and 42-48% of people in rural communities have access to smartphone

but when the household have little children, they don't have access and energy to get involved in maanged social movement. 

Most of parents that stay at home are women and they don't have free access to money or resources than their husband. By educate them with better understanding about social issues they can be more aware and take proper actions to respond. If the parents busy doing good things , their kids (next generations) will get inspired and follow their parent path

yohana is the leader of parent community called indonesian babywearers that have more than 5.000 members at cities of Indonesia. Yohana have programming skill so that she can test the program and understand the user feedback and make necessary change  faster

Holy Sie (co-founder) is formerly the leader of mom work community ( a micro cloud kitchen community) and a good marketing person and she lead the program communications

Roseline (co-founder) is the lecturer and health practitioner that have a good understanding on data analytic and researches so she lead on choosing with parameters should be measured and published to push the mitigation process

we already run the process as offline project for 4 years , then decide to use technology for 6 months

we already serve users

we applying to solve because we need to scale up our solution so that it can reach more family at indonesia home and can handle more partners that already came to us for partnership but we can't handle them due to lack of resources

We use whatsapp and location based integrated with the website. As whatsapp users are increasing rapidly and engage more, we can reach more people. We serve the stay at home parents that can influence their neighbour to be involved. 

we use poin system as reward method that can be exchanged for food or household need or trainings or money to start a business, so that interest the low income users to participate in. 

Next year goal 

1. 10.000 of Indonesian households can actively participate in climate social movement and we can mobilize them to push the goverments to sync their actions about handling climate issue
2. 100 businessess join our hyperlocal system to support us financially via sponsorship and marketing fee so that we can continue educate the community and reward community users for participating and take actions

next 5 years goal :

1. 10% of 68 million household in Indonesia get used to digital system and get empowered to take actions for social issue
2. Government see us as partner and work with us to mitigate social issue and educate citizens and mobilize them for necessary actions

We measure 

1. how many users join and engage to the system continuously day by day
2. how many social partner work with us to provide curriculum to educate the users / members
3. relevant key performance indicator per project 

If parents that stay at home are given access to understanding social issue and participating in taking actions, their actions are collectively push the stakeholder to more aware and sync the actions. 

To keep their actions continuously (persistent) we use reward system. When the users understand that they get reward for their learning and take actions, they will be more engaged. The more engaged the users, the more businesses interest to take part to our movement via sponsorship and marketing fee. 

the businesses pay the bill and the social organizations lead the learning and actions, the system become circular

We use integrated whatsapp and website system that have location based feature and poin system as reward for encourage users keep engage. 

we personalize the learning for each users based on interest and give challenge that suits them most.

we display the result and analytic on websites so that stakeholder can take advantage and have better understanding about civic actions for impact

we use whatsapp so that the users that can be involved not just based on existing community members that mostly women only, but can be anyone (any gender) and any condition.

we got our financial by 

1. working with social entreprizes and businesses per projects to reach out to users via campaigns, sponsorship
2. when users want to access our paid class they should buy credits and pay using that credit (poin system)

as we have a hyperlocal social collaborator system, we want to partnership with as many as possible businesses so that our system not just handling garbage but also can be chanel of marketing 

we're looking for social organizations / competition like solve global challenge for additional funding 

we already work with makesense.org and get USD 5.000 for 6 months activities ahead.

we already work with Blibli (marketplace in Indonesia) as our sponsor

we're on partnership process with Blibli (Indonesia marketplace) and  laundry organizations to advertise their members business on our platform that already have hyperlocal feature, we get fee for this.