- An open mass media print electronics and the internet are powerful force against corruption. It must be tapped into action and turned into action at all levels in the fight against corruption in Nigeria. Information sharing is a significant role the media has in this campaign.
There can be no positive change without the right dose of information necessary to push the people to the consciousness of what they need to do and how they should go about doing it. What they should not do and the consequences and results of what they do. People are not only through threat of use of the police and punishment but best through smooth socialization processes that tame their minds and perception towards the desired goals of the nation.
It should be noted that youths are to be placed at the center stage of this anti-corruption fight. Youth should cooperate with anti-crime institutions in the lookout for fraud, for example, the growing problem of cyber-crime, advance free fraud and scams that have made Nigerians notorious around the globe. Indeed, if Nigerian government wants to make a true change in the fight against corruption, it must start from the root of the problem.
With social marketing strategies and tactics with the intension of convincing the target groups to replace their old practices with new ones, or give their current behavior a new direction for better satisfaction. Our social products are “corruption and poverty and the target adopters are into sub-sets such as women, men, workers, youths, children, urban, semi-urban, rural, nomads, teachers civil servants ETC, we are also aware that social marketing is a method of distributing or communicating certain messages to viewers, listeners, or readers as target adopters with the language they will easily comprehend. As Africans we are going to use many words of wisdom found in proverbs, jokes folk tales and songs as well as recollect quotes from famous people or from the scriptures that support the ideas we are presenting to people. By this our target audience wouldsee the idea as authoritative.