Tallas

In Indonesia itself, there are two big problems related to climate, the first one is the number of floods and the second problem is CO2 emissions. The number of floods in the last 5 years has reached 4226 times which resulted in 300+ deaths and 60K+ damaged houses. On the other hand, Indonesia has become one of the world's biggest carbon emitters due to deforestation and peatland clearance. These climate problems arise due to a lack of green space that resulted in minimum water absorption areas and carbon footprint reduction. Another factor that increases the number of climate problems in Indonesia is citizen lack of knowledge regarding water absorption areas and the lack of facilities to support the knowledge transfer. Whereas, there are lots of informal gardeners in Indonesia that can help citizens to build gardens in their houses, but the gardeners have limited access to the market due to a lack of gardening knowledge and designs.

Tallas provide products and services that can support gardeners in creating a garden that suits the customer preferences while still paying attention to the garden's contribution to water infiltration and carbon reduction. Here are some explanation about our products and services:

1. We provide training and certification for gardeners to increase their gardening skills and receive more project offers. In creating the curriculum, Tallas collaborate with Landscape Architecture Department at IPB University to create modules that meet the needs of the gardeners.

2. We connect gardeners and customers in a simple and reliable way. Our partners (gardeners and designers) have gone through several tests and training that we conduct to make sure that they are qualified and trusted. In this way, customers do not have to worry that our gardeners and designers are not professional or reliable.

3. We provide certified and trained landscape talents to help  gardeners grow their business by creating a simple and efficient management system and efficient workflow. The landscape talents will also help to handle the customers, make the budget plan for garden build, create up-to-date garden designs, and provide creative contents for the gardener's social media. That being said, it can improve the gardener's productivity and increase their income by having wider access to the market.

4.  Our website has lots of features that can help customers and gardeners in making the best kind of garden. One of our features is an education platform for gardeners to keep updated on recent garden developments and trends. Tallas provides a customized landing page for gardeners that have subscribed to our advanced package. The landing page will have a calculator for gardeners and customers to see how much the garden can reduce carbon footprint and absorb water by just inserting the garden design. This feature can help customers to adjust the types of plant that will be used to maximize the carbon footprint reduction and water absorption area.
   

Our solution serves informal gardeners that do not have stable income, landscape architecture graduates that have knowledge gap between University curriculum and the real condition of the field. Tallas also serves customers that want to have sustainable gardens that also has positive impact to mitigate climate change with an affordable cost

1. Informal Gardeners

Almost 90% of gardeners in Indonesia are informal labor that do not have a certain job and stable income. On a daily basis gardeners work as are farmworkers, Gardeners income is averaging on IDR 1.3 /month that lies on vulnerable status in poverty poverty indicators set by the World Bank. This condition happened because the gardeners experience challenges such as a lack of knowledge about landscaping and landscape design. As a result, the gardeners are unable to serve the customer's landscaping needs to the fullest and fail to reach a wider market. The situation shows that there is a need for a platform that can provide solutions and facilitate them in order to run a stable business and get a certain amount of daily income. 

Our solution is to provide training and certification to increase gardener's gardening knowledge and bargaining position when dealing with customer, in this way the gardeners have higher chance to receive higher income and job opportunity. 

2. Landscape Architecture students

Based on our internal interview, most of the graduates having difficulty in making real designs for customers due to lack of practical experiences in University. 

Tallas provide opportunity for the students to handle customer garden projects directly to sharpen their design skills and help to decrease the knowledge gap that they are facing.

3. Customers

Customers are looking for professional and reliable gardeners to build and maintain their home gardens since they lack information about price and design, but they do not know where to find the trusted and capable one. Our solution is to connect them with our trusted and professional gardeners in a simple and reliable way with Tallas website. We also try to raise customer awareness regarding climate change mitigation and facilitate their preferences in making a sustainable and adaptive garden.

As the CEO of Tallas, Pralampita has been a product manager in a product consulting firm for 3 years. Pralampita has lots of experience in leadership and excellent communication skills that effectively communicate product strategy, vision, and roadmap to Tallas team members.

Our COO, Hadid Fathul Alam, has 10+ years experience in Agriculture and Horticulture Business. He is a visionary leader and adaptive to any kind of workflow. Hadid always ensures that everyone in Tallas has their objectives and assists them if there are any difficulties. Hadid also knows the best kind of practices in gardening and is very familiar with gardeners' pain points. That way, Hadid always makes sure to provide the best program and services for each gardener.

With all the experiences and connection that we both have, we are confident that we can make remarkable growth for Tallas and meaningful impact for gardeners, customers, and designers.

Our solution currently serve gardeners, customers, and designers in various areas in Indonesia. Right now, Tallas is serving 3+ gardeners, 200+ customers and 20+ designers.

Solve gives so many benefits for each selected Solver. Tallas is a newly established startup and still needs a lot of support, evaluation and guidance from mentors and experts. We still need to improve our technology, especially in developing features on our website, gardener's website, and mobile application. We also need lots of advice related to business and market strategy since we will be focusing on building sustainable gardens and offering training and education for gardeners about garden contribution to mitigate climate change.

Our solutions are different from those offered by many other agricultural and horticultural companies due to several reasons, namely:

1. We do not just offer ordinary garden services but we also provide customized gardens that can be personalized according to the customer's preference in reducing carbon and expanding water absorption areas through their gardens.

2. We also offer solutions for gardeners to increase their income through our training and certification on plantation and garden build to reduce carbon and expand water absorption areas.

In Indonesia, there is no landscape company that provides garden services that also contributes in mitigating climate change, therefore it can be said that our solution is a new discovery in the field of landscape in Indonesia.

Our solution is to provide products and services to advance gardener’s business and improve their skills so that they can have a high bargaining position when dealing with customers and have an increased and stable income. In order to keep our solutions on track with our visions, we have plan our goals for the next five years which can be soon on the list below:

• 2024: 

-SDGs Number 8: Next year, our goal is to create decent jobs for gardeners and provide quality education relating to IT skills for fresh graduates. We have collaborated with IPB University in crafting the best curriculum and modules for gardeners and designers so that they can improve their skills and receive a sustainable income. We plan to contribute to decent job creation by partnering with more than 300 gardeners and designers. 

SDGs Number 13: By next year, we plan to sell 5K garden build each year that can contribute to 0.425 tons of carbon reduction and expand water absorption areas to 50%.

• 2025:

 -SDGs Number 8: in 2025, we plan to raise gardeners' income by 50% by connecting them with a wider market. In achieving this goal, we plan to launch Tallas mobile app that can connect gardeners and customers, partnering with 500+ gardeners and designers and preparing our customized go-to-market strategy for various areas in Indonesia.

-SDGs Number 13: By this year, we plan to sell 7K garden build each year that can contribute to 0.595 tons of carbon reduction and expand water absorption areas to 70%. In achieving this goal, we have prepared a go-to-market strategy for each year so that we can reach more potential customers.

• 2026: 

-SDGs Number 8: in 2026, we plan to raise gardeners' income by 70% by connecting them with a wider market. In achieving this goal, we plan to expand our partnership to 10+ provinces in Indonesia.

-SDGs Number 13: By this year, we plan to sell 10K garden build each year  that can contribute to 0.895 tons of carbon reduction and expand water absorption areas to 90%. 

• 2027: 

-SDGs Number 8: in 2027, we plan to raise gardeners' income by 90% by connecting them with a wider market. In achieving this goal, we plan to expand our partnership with other related businesses, housing agencies, government and many more.

-SDGs Number 13: By this year, we plan to sell 20K garden build each year  that can contribute to 1.7 tons of carbon reduction and expand water absorption areas to 130%. 

• 2028: 

-SDGs Number 8: in 2028, we plan to raise gardeners' income by 110% by connecting them with a wider market. In achieving this goal, we plan to expand our partnership to 10+ provinces in Indonesia.

-SDGs Number 13: By this year, we plan to sell 30K garden build each year that can contribute to 2.55 tons of carbon reduction and expand water absorption areas to 170%.

1.SDGs Number 8 (Decent Work and Economic Growth)

Target 8.2: Achieve higher levels of economic productivity through diversification, technological upgrading and innovation, including through a focus on high-value added and labor-intensive sectors

Since joining Tallas, gardeners gain their productivity and income by 108% that is proven by these figure below:

Before joining Tallas, gardeners' daily income was IDR 32K-55K which can be categorized as vulnerable according to the World Bank Poverty Indicator. After joining Tallas, gardeners' daily income became IDR 92K. 

Target 8.3: Promote development-oriented policies that support productive activities, decent job creation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro-, small- and medium-sized enterprises, including through access to financial services

High demand on garden build and maintenance resulted in gardening business owners recruiting more gardeners since joining Tallas which also contributed to decent job creation.

1. SDGs Number 13 (Climate Action)

Target 13.3: Build knowledge and capacity to meet climate change

UN definition: Improve education, awareness-raising and human and institutional capacity on climate change mitigation, adaptation, impact reduction and early warning.

We keep track of the number of users that use our carbon and water absorption calculator through our website and the gardener’s website to measure our progress in achieving our second impact goals. We also create educational contents on our social media and website to raise people's awareness regarding climate change mitigation.

This way, we can see how we contribute to raising people's awareness and how our garden build creates an impact for carbon reduction and increases water absorption area.

One of our gardeners that joined our training and certification program has gained their productivity and income by 108%, he also created job opportunities for unemployed people near his area. If we keep on providing the best services and intensive training programs for gardeners, we can improve 500K+ individuals' financial situation and create job opportunities for millions of people.

On the other hand, building 1000 trees in 1000 houses can reduce carbon emission up to 0.085 tonnes per year and expand water absorption areas to 30%. Tallas can have an impact on mitigating climate change by just having 1K+ customers each year.

Right now, Tallas has digital platforms that can be accessed anytime and anywhere by gardeners and designers. Our website provides features that can facilitate gardeners and designers in doing their work. The following features which provided by Tallas are: 

1. Landscape Talents

We provide certified and trained landscape talents that can manage garden projects from handling clients, providing customized garden designs, making budget plans, and creating contents for social media. Our landscape talent can help gardeners in creating a reliable and efficient management system so that gardeners can focus more on the field.

2. Dashboard for Gardeners

Our website has a separate dashboard for gardeners that consist of a learning platform, requests for garden designs, and project management tools. 

• Learning Platform

Tallas provides online modules and updated learning materials that can be accessed by subscribed gardeners. Gardeners can follow recent garden trends and development through our modules and will get certificates when finishing each module.

• Garden Designs

 If gardeners are having difficulty in making garden designs, gardeners can search for garden designs on Tallas website. Tallas prepares up-to-date garden designs that are not often used by most gardeners. However, if there is no garden design as needed, gardeners can order customized garden designs on Tallas website.

• Project management tools

With these tools, gardeners will get notified if a client needs a garden project, the gardeners will get a notification of receiving a garden project according to the location of the client. Gardeners can also keep track of garden build progress and manage projects and finances.

3. Website for Gardeners

Tallas will create a website for gardeners that also provides a calculator for gardeners and customers to see how much the garden can reduce carbon footprint and absorb water by just inserting the garden design. This feature can help gardeners and customers to adjust the types of plant that will be used to maximize the carbon footprint reduction and water absorption area.

1. Diversity : Right now, Tallas consists of many founders and staff from different backgrounds. When recruiting employees, we do not look at the personal background (ethnicity, race, etc.) of the person. We only look at their professional background and their desire to join us. Moreover, since we are fully remote working, there is no restriction for anyone in Indonesia to join us. 

2. Equity : We gave equal opportunities for everyone to join our team as long as they are willing to create new ideas for Tallas. We gave the same opportunities for all types of students ( high school students, college students, etc.) and fresh graduates regardless of their gender and background. 

3. Inclusivity : Tallas always ensure that each coordinator, staff and volunteers are well valued and appreciated with all of the workings. Our goal is not only to advance gardeners but also to provide the best learning and experience that is supported by a comfortable working atmosphere in Tallas.

1. Selling products and services

We have three types of services with different pricings and benefits for each service. 

• Starter Pack : Gardeners can start partnering with Tallas by subscribing to our starter pack. There is no subscription fee in this package, gardeners will only share a 10% commission fee for each collaborated project. We do not provide customized landing pages for gardeners with this package.

• Advanced Pack : Our most recommended package is this advanced pack, where we handle all administration needs, social media, finance and also updated garden designs. Gardeners only need to pay IDR 2.5 M per month and pay a 5% commission fee for each collaborated project. We also provide customized landing pages for gardeners that will also provide a carbon calculator.

• Ultimate Pack : This pack is most suitable for gardeners that want to start their own business for zero or want to revamp the gardening business, not only that we handle administration needs but we also provide gardening material, training, and also provision of workers. Another feature that comes with this package is a customized landing page for gardeners that will also have carbon and water absorption area calculator.

• Our Product : We are developing a digital platform that works as a project management tool for  landscape business owners or gardeners. Partners can use the platform for learning purposes, receiving project requests, monitor garden build process, and manage project finance.

2. Raising Capital through investment

We actively approach potential investors and venture capitals as another source of funding for Tallas. Since we are new to business, we acknowledge that finding the right investors and VCs are really crucial in gaining funds. We joined many kinds of mentorship and amazing programs held by incubators to improve our pitching skills and have the chance to meet prospective investors and VCs.

3. Receive grants from events and competitions

We also try to maximize our potential by joining events and competitions in order to gain knowledge and receive grants. We have a strong research team with different kinds of backgrounds in order to create new ideas and strengthen our approach for each event and competitions.

Tallas has received IDR 20 million grants from Bandung Institute of Technology and the rest of the initial capital was funded by the founders. However, within 3 months of running, Tallas has already generated revenue of up to IDR 30 million and has partnered with 3 gardeners. We generate our revenue from subscription fees from gardeners (IDR 2.5 million each), fees from location surveys, and 5-10% profit shared from each collaborated project between Tallas and gardeners.