Semi-finalist
Climate Adaptation & Low-Carbon Housing Challenge

Farmchef

Team Leader
John Woolsey
Solution Overview & Team Lead Details
Our Organization
Node Bio
What is the name of your solution?
Farmchef
Provide a one-line summary of your solution.
A crop treatment designed to help smallholder farmers weather droughts, heat waves, and other climate shocks
Film your elevator pitch.
What specific problem are you solving?

Drought, extreme heat, and other shifts in weather patterns driven by climate change are already putting our global food systems at risk. Droughts, unusual rainfall patterns, and heat waves have become more common, resulting in lower yields and even total crop losses. A recent analysis found that climate change has already reduced agricultural yields by 21% globally (Ortiz-Bobea et al, 2021) – and the impact will only get worse as temperatures rise.

Africa is the region most vulnerable to these changes. Features of its climate make it more prone to desertification and drought as temperatures rise. On top of this, African agrifood systems are particularly vulnerable to the coming crisis. 70% of Africa’s food comes from smallholder farmers who tend to lack access to capital, knowledge of best farming practices, and quality inputs. Not only are their yields well below global averages, but these farmers rarely have access to irrigation or improved drought-resistant seeds, making them highly vulnerable to drought, heat waves, and other climate shocks.

Climate change is already a top-of-mind problem for smallholder farmers. Studies of smallholders across the continent consistently >90% are already feeling the effects of warming. In the last few years, multiple droughts and heat waves across the continent have caused significant reductions in yield and income, total crop losses, and even famine – for example, the horn of Africa is currently suffering from its worst drought in recorded history, which has left 23 million people food insecure. Without intervention, this crisis will continue to worsen and have dramatic effects on human life. According to the IPCC, malnutrition could increase by 25-95% in Africa by 2050 depending on the level of warming, with agriculture becoming completely unviable in some regions.

Agriculture is also a contributor to the climate crisis, partially due to inorganic fertilizers. Inorganic nitrogen fertilizers are made from fossil fuels and also gasify into NOx when applied to fields. In total, they contribute over 1 gigaton CO2-equivalent greenhouse gas emissions per year, more than the air transport industry. Inorganic fertilizers also damage soil, changing the pH and killing microbes. Over time, soil becomes infertile and unresponsive to fertilizer use, eventually becoming unusable for agriculture and in some cases desertifying completely.

What is your solution?

Our first product is Farmchef, a crop treatment that makes plants more resistant to drought and heat and improves yields. It is a blend of organic compounds inspired by plants’ internal stress response systems. It reduces water loss without slowing growth, regulates the plant’s stress response, and aids damage recovery and photosynthesis. The result is that plants are more able to survive shocks like drought and extreme heat, and farmers need less water to grow food.

It also significantly increases yields as plants can continue growth in dry conditions rather than slowing growth and focusing on mounting a stress response. Farmchef is based on our Chief Science Officer’s published research in Ghana which showed that in high-stress environments like the African savannah, eliminating stress can increase yield even more than providing additional nutrients through fertilization (Atta-Boateng and Berlyn, 2021). In this study, a prototype of our current formula increased cowpea yields by 45% in Ghana versus 15% for nitrogen fertilizer. It has been designed to be affordable and easy to adopt for smallholders. It costs only a few dollars per acre to apply, a fraction of the cost of fertilizer, providing a strong return on farmers’ investment.

Farmchef reduces the environmental impact of agriculture. Unlike inorganic fertilizer, It is not made from fossil fuels and does not kill soil microbes critical for natural nutrient production and uptake. Our solution allows farmers to get equivalent or better yields with less (or no) fertilizer, allowing them to replace some or all fertilizer use with more sustainable inputs.

Who does your solution serve, and in what ways will the solution impact their lives?

Our solution is targeted at farmers in Africa, especially smallholders – farmers with small plots (usually <1 hectare), often family owned and operated. More than 60% of the population of sub-saharan Africa are smallholder farmers. Smallholders make up 80% of the continent’s farms and provide 70% of its food. These smallholders tend to be low income and lack access to finance, live in remote areas, and lack access to updated information on best farming practices, making it difficult for them to adopt new tech and improve their farms. As a result, smallholders’ yields are well below global averages, and farm incomes are low.

As previously mentioned, climate change is already a top-of-mind challenge for smallholder farmers. However, there are few solutions to this pressing issue available to them. Few smallholders across the continent have access to irrigation – 95% of African agriculture is rain-fed. They also tend to lack access to drought-tolerant improved seed varieties, crop insurance, and other adaptation tools. This leaves most farmers’ income and food security completely dependent on increasingly unstable weather patterns.

Crop treatments that make stress protection claims similar to ours are another potential adaptation tool for these farmers. Though these kinds of products have been available in international markets for several years now, they are rarely available to smallholders in Africa and other emerging markets. These products, mostly biostimulants, are targeting high-end premium markets, both with the problems they solve and with their go-to-market strategy. If they are available in emerging markets at all they often price out smallholders. Unfortunately, low-quality unlicensed agrichemical products have started to appear in small agrodealer stores in Africa to fill this gap.

Our product and business model have been designed to serve as a quality climate adaptation solution that can fill this market gap. Our product is designed to help crops survive climate shocks like droughts and heat waves, reducing the likelihood of the farmer losing their crop – a disaster for a farmer without significant financial cushion. It also improves yields significantly, especially when conditions are hot and dry. This helps farmers grow more food to feed their families and earn more income.

It is also designed to be easy for smallholders in our target markets to adopt. It can be sprayed on leaves or applied to soil like other inputs, so it does not require new skills or equipment. It costs only a few dollars per acre to apply – a fraction of the cost of fertilizers. Our business model is focused on partnerships with existing farmer networks and last-mile retailers. We will rely on these existing networks to make sure large numbers of farmers can access the product and that farmers are educated on the product’s benefits and proper usage.

How are you and your team well-positioned to deliver this solution?

Our Chief Science Officer, Acheampong Atta-Boateng, has researched and participated in agriculture in Africa since his time as an undergraduate in Ghana. He has 12 years of experience as a plant science researcher, and is an author of multiple papers based on research performed in Africa or in areas of inquiry relevant for agriculture on the continent. He also has entrepreneurial experience in the Ghanaian agriculture sector. He cofounded both Agrofides, an agricultural lending platform in Ghana, and Biobamboo, a non-profit working to promote cultivation of bamboo in Ghana.

Our CEO John Woolsey has launched multiple products for the African mass market as a product manager for cleantech startups like KOKO Networks and Fenix International. In these roles, he focused on human-centered design and customer research – skills he plans to apply to ensure community feedback is central in development of our products and go-to-market strategy.

We have built community input into our launch plans. This year, while we wait for regulatory approval to market our products in Kenya and Ghana, we will run commercial trials with customers of a variety of profiles. These commercial trials include work with a large coffee producer, farmer co-operative, and community farm. Besides giving us more data about product performance, these commercial trials will give us key information about these different types of customers’ pain points and their feedback on our solution. We also plan to run a larger-scale study in 2024 which will include interviews with smallholder farmers and other stakeholders in the agrifood systems of our launch markets. The goal of these studies will be to get stakeholder feedback on barriers to adoption and opportunities to improve our product. Eventually, we plan to run a longer-term study to show how our product can be used to improve communities’ food security and overall well-being.

We also feel that your program, as an organization with an approach rooted in community participation and human-centered design, can serve as an important partner for us in improving the rigor of our customer and community research and how we incorporate it into development of our products.

Which dimension of the Challenge does your solution most closely address?
  • Adapt land and coastal areas to more extreme weather, including through climate-smart agriculture or restoring natural ecosystems to mitigate impacts.
In what city, town, or region is your solution team headquartered?
Nairobi
In what country is your solution team headquartered?
  • Kenya
What is your solution’s stage of development?
  • Pilot: An organization testing a product, service, or business model with a small number of users
How many people does your solution currently serve?

Our solution is not yet in the market. We are currently in the regulatory review process, and will not be able to market our solution until we are given approval in our launch markets (Kenya and Ghana). We have a few small research pilots currently operating, including one serving 5 smallholder farms in a farmer cooperative and another at a large coffee producer. Another will begin in a community farm with approximately 40 members June.

Why are you applying to Solve?

We are excited to apply to the program because we feel that the top challenges we will face in the near future are a good fit for the program’s tailored support program.

In the coming months, we will receive regulatory approval for our solution in our launch markets. This will allow us to start selling our products. Though we have carried out primary research to understand our target customers and the channels we should use to reach them, these are still hypotheses until we begin sales. As we begin selling, we will need to finalize our go-to-market strategy and prove that it is a good fit, a significant strategic challenge. the program’s experience in supporting early-stage businesses, especially those targeting disadvantaged communities, will help us through this potentially challenging process.

We are also looking for support in evaluating our social and environmental impact. For our solution to reach widespread adoption, we need to demonstrate our impact to larger customers (such as governments and NGOs), investors, and other partners. We can leverage your organization’s expertise in impact measurement to identify metrics and measurement frameworks we can use to validate that our solution improves farmer outcomes and food security.

Additionally, we are looking for support from the program to help us continue our research and development of cutting-edge crop treatments that solve market problems. To keep developing impactful products, we need to create an R&D strategy and processes that balance market needs, scientific exploration, and product development. We will also likely need to continue to partner with academia to develop relevant solutions. Your organization’s global network of entrepreneurs who have developed and brought innovative solutions to market, as well as its affiliation with MIT, make it an ideal partner to help us as we build our R&D function.

Overall, we believe that the program is the right fit for us because it provides a unique combination of financial and non-financial support that can help us overcome the barriers we face and advance our mission. We are excited about the opportunity to work with your organization and its partners to make a positive impact on smallholder farmers in Africa and the environment.

In which of the following areas do you most need partners or support?
  • Business Model (e.g. product-market fit, strategy & development)
  • Financial (e.g. accounting practices, pitching to investors)
  • Monitoring & Evaluation (e.g. collecting/using data, measuring impact)
Who is the Team Lead for your solution?
John Woolsey, Co-founder and CEO
More About Your Solution
Your Team
Your Business Model & Funding
Solution Team:
John Woolsey
John Woolsey