Qataloog

Problem 

Students are struggling with access to learning content. Textbook prices continue to rise leaving students unable to afford the resources they need. This not only limits students’ access to knowledge but also contributes to a 65% failure rate in learning outcomes. At the same time, it leaves publishers at a loss in this highly fragmented market. 

Solution 

Qataloog uses Algorithms to aggregate and distribute curriculum-aligned learning content for underprivileged students to improve their learning outcomes. Disrupting the highly fragmented $20B African learning content market, Qataloog seeks to provide the latest findings from the best publishers, authors, and aggregators to reduce students’ learning content budget by 91%. 

Fidelis is responsible for managing a company's overall operations. This may include delegating and directing agendas, driving profitability, managing company organizational structure, and strategy, and communicating with the board

2 - 4 hours of work per week

Qataloog makes it easy for students to access curriculum-curated learning content conveniently 

Students are struggling with access to learning content. Textbook prices continue to rise leaving students unable to afford the resources they need. This not only limits students’ access to knowledge but also contributes to a 65% failure rate in learning outcomes. At the same time, it leaves publishers at a loss in this highly fragmented market. 

Qataloog uses Algorithms to aggregate and distribute curriculum-aligned learning content for underprivileged students to improve their learning outcomes. Disrupting the highly fragmented $20B African learning content market, Qataloog seeks to provide the latest findings from the best publishers, authors, and aggregators to reduce students’ learning content budget by 91%. 

Formative research using usability studies; feasibility studies; case studies; user interviews; implementation studies; pre-post or multi-measure research; correlational studies

The price of textbooks in Nigeria and Senegal is declining due to learning content disruption of the textbook market, removing financial barriers to advanced education, and reducing student budgets, and improving learning outcomes. 

• Access to Funding - Growth investment to support scaling efforts
• Partnerships - Intro to ecosystem brands to leverage growth 
• Networking Opportunities -  meetup with big players 
• Business Model clarity - How best to achieve crossborder market entry 

1. How can LEAP help Qataloog gain partnerships with US academic publishers and Content brands?

1. To Learn from like-minded elite experienced and skilled tech mentors that will help me improve my work

2. Help me network with peers, get to know and meet people in the same industry and get an incredible amount of sharing, learning, and leveraging that happens there. 

3. It will help me display a lasting impression on the audience that will bring about Qataloog brand exposure to many influential investors and media attention. In the end, it will position me as an expert in EdTech. 

4. Raise growth investment to scale Qataloog services 

We shall engage in social media campaigns on Facebook, Twitter, Linkedin, and Instagram with prerecorded videos on YouTube to present our unmatched value proposition to academic publishers, students, corporate organizations, research bodies, and Government. We shall organize strategic and sensitization talk shows events where education decision-makers, publishers, vendors, librarians, students, the Government, and the general public shall be invited to understand Qataloog’s distribution model. We shall advertise on Radio and Television, and attend and speak at Book fairs and educational forums. 

• Qataloog Web and Mobile App
• Radical social media campaigns (Facebook, Twitter, Instagram, LinkedIn & Youtube)
• Google Adwords
• The face-to-Face pitch of Qataloog value proposition
• Radio & Television jingles
• Speaking at education events
• Networking with education influential  
• Banner Advertisement 

Short-Term

In the short run, we plan to onboard 500,000 students on Qataloog within 8 weeks. We are targeting $3M MRR, growing at 40% Month-on-Month with 10 schools partnerships monthly. This will enable us to improve the learning outcomes of students by 65% while crashing the rising cost of learning content in Africa by 70%. 

Long-Term

To achieve 1 Million subscribers, we intend to raise $1M to help us grow by 10x annually. The investment will channel into 

• Marketing (50%)
• Key Hire (20%)
• Technology (20%)
• Operations (10%)

Growth Result 

• Reach $10M run rate
• Hit profitability in 18 months
• Distribute 1 million learning content in 12 months
• Scale to 3 Countries