Keza Quiz

The problem I'm addressing in the challenge is the lack of comprehensive sexual reproductive health (SRH) education among teenagers and young people in Rwanda. This issue is not only local but also a global concern, affecting the well-being and future prospects of young individuals.

In Rwanda, there is a significant gap in accessible and comprehensive SRH education for teenagers and young adults. The consequences of this gap include risky sexual behaviors, unintended pregnancies, sexually transmitted infections (STIs), and a lack of informed decision-making about sexual health. Rwanda has a relatively high rate of teenage pregnancies, with 7% of girls aged 15-19 already beginning childbearing, according to the Rwanda Demographic and Health Survey 2019-2020.

Contributing factors to this problem include cultural stigma surrounding SRH topics, a lack of qualified educators, and limited resources for SRH programs. The issue is not limited to Rwanda; it's a global problem. The World Health Organization emphasizes the importance of age-appropriate SRH education to reduce the global burden of STIs, unwanted pregnancies, and unsafe abortions among young people.

My solution, the "Keza Quiz Game," addresses these challenges by providing an engaging and informative platform for young people to learn about SRH. The application offers a quiz format where users answer questions about SRH, and if they choose the wrong answer, the app provides the correct one. It makes learning about SRH accessible, engaging, non-threatening and in a youth-friendly way.

By introducing the "Keza Quiz Game" in high schools and local communities in Rwanda, I aim to reach a significant number of young people who lack access to comprehensive SRH education but also who do not have access to smartphones so they get to play at school. As the success of the application grows, it has the potential for global relevance, contributing to the broader issue of limited SRH education among young people worldwide.

My initiative aligns with global efforts to improve SRH education, supporting United Nations Sustainable Development Goals, particularly Goal 3 (Good Health and Well-Being) and Goal 4 (Quality Education). Ultimately, this initiative has the potential to positively impact the lives of countless young people, both in Rwanda and globally, by equipping them with essential SRH knowledge and promoting safer, healthier choices.

"Keza Quiz Game," an application designed to educate teenagers and young people about their sexual reproductive health (SRH) in a fun and engaging way.

What is it?
The "Keza Quiz Game" is an application software that works as a quiz game.

What does it do?
It educates users about SRH by presenting them with SRH-related questions and multiple-choice answers. Users select an answer, and if they choose the correct one, they earn points. If they pick the wrong answer, the app provides the right one. It's like a game that helps users learn about SRH.

How it works,

Users download the "Keza Quiz Game" on their smartphones and laptops.
They start the app and are presented with SRH-related questions in a quiz format.
Users choose an answer from the options provided.
If they select the correct answer, they earn points and move on to the next question.

It has seven levels and it is age-appropriate content.

If they choose the wrong answer, the app immediately shows them the correct answer.
Users can track their progress and learn about SRH topics while having fun.

Technology used,
The "Keza Quiz Game" uses smartphone technology to deliver an interactive learning experience. It's available as a mobile app, making it easily accessible to young people. For downloading on your laptop, you visit our website and download the file, and install it on your computer. The app is designed to be user-friendly, engaging, and informative, utilizing modern smartphone features to create an enjoyable and educational experience.

The target population for the "Keza Quiz Game" is teenagers and young people in Rwanda, aged 10 to 24, who are in need of comprehensive sexual reproductive health (SRH) education. This demographic includes students in high schools and young adults in local communities.

Who are they?

High School Students: These are teenagers who are currently pursuing their education in high schools. They often lack easy access to SRH information due to cultural taboos and limited SRH education in schools.

Local Community Youth: This group includes young adults aged 18 to 24 living in local communities. They may have already left the formal education system and have even fewer resources available to them regarding SRH.

Ways They Are Underserved:

Limited Access to Information: Many teenagers and young adults in Rwanda have limited access to comprehensive and age-appropriate SRH information. This lack of information can lead to risky sexual behaviors and negative health outcomes.

Cultural Taboos: Cultural norms and taboos surrounding SRH topics can hinder open discussions and access to SRH education, leaving young people misinformed or uninformed.

Lack of Qualified Educators: High schools and local communities may lack the resources and qualified educators to provide comprehensive SRH education. This leaves young people without access to essential knowledge.

How the Solution Addresses Their Needs:
The "Keza Quiz Game" addresses the needs of this underserved population by providing an engaging and accessible platform for SRH education:

Engagement: The quiz game format is interactive and engaging, making learning about SRH fun and non-threatening. It encourages active participation.

Access to Reliable Information: The application offers accurate and age-appropriate SRH information, ensuring that users receive reliable answers to their questions.

Self-Paced Learning: Users can learn at their own pace, helping them absorb information more effectively. They can revisit questions and answers to reinforce their understanding.

Overcoming Cultural Taboos: By offering information in a discreet and gamified format, the app can help break down cultural barriers related to discussing SRH topics.

Broad Accessibility: As a mobile app, the solution is accessible to a wide audience, including those who might not have access to formal SRH education in schools.

Keza content is in 3 different languages Kinyarwanda, English, and French, and for the young people in rural areas who only speak Kinyarwanda, it is much easier for them.

The users can give us feedback and ask questions in the game.

By addressing these needs, the "Keza Quiz Game" aims to directly and meaningfully improve the lives of teenagers and young people in Rwanda, empowering them with essential SRH knowledge and promoting healthier decision-making in their lives.

Our team is ideally positioned to design and deliver the "Keza Quiz Game" solution to the target population because we have a strong connection to the communities we are serving, and our approach is rooted in a deep understanding of their needs and realities.

Proximity to the Communities,

Team Lead: The Team Lead is Gaelle Abi Gisubizo from Rwanda who has grown up in the same communities we aim to serve. They have first-hand experience with the cultural and societal dynamics in Rwanda, including the challenges and barriers related to sexual reproductive health (SRH) education.
Understanding the Needs,

Community Engagement: We have actively engaged with community members, including teenagers and young adults, to understand their needs and challenges. This includes conducting surveys, focus group discussions, and one-on-one interviews to gain insights into the specific issues they face regarding SRH education.
Community Input and Guidance,

Co-Creation: The design and implementation of the "Keza Quiz Game" have been co-created with the input of the target communities. We've sought their feedback on the content, format, and usability of the app to ensure it aligns with their preferences and needs.

Cultural Sensitivity: Our team is well-attuned to the cultural nuances and sensitivities of the communities, ensuring that the content and approach are culturally appropriate and sensitive.

Local Partnerships: We have formed partnerships with local organizations, schools, and community leaders to ensure that the development and delivery of the solution are guided by local agendas and priorities.

Feedback Loops: We have established feedback mechanisms within the app to continuously gather input from users. This enables us to make real-time adjustments and improvements based on their suggestions and needs.

Education Workshops: In addition to the app, we conduct educational workshops and sessions in collaboration with community organizations to complement the digital learning experience. These workshops are designed in close consultation with the communities to ensure relevance and effectiveness.

Our team is very strong and equipped with all the skills that are necessary.

Our approach is community-centered and participatory, ensuring that the "Keza Quiz Game" is designed and implemented with the communities' input, ideas, and agendas at the forefront. We recognize the importance of a bottom-up approach in creating a solution that genuinely serves the needs of the target population, and we are committed to continuing our community engagement throughout the project's lifecycle.

We have almost 200 downloads from Android people on their phones.

We have more than  5000 users from different secondary schools in Rwanda playing from their school computer labs or smart classes.

we have 100 users from game centers in Kigali 

Innovative Approach:

Gamified Learning: The "Keza Quiz Game" leverages gamification to educate teenagers and young people about SRH. It transforms what is often perceived as a sensitive and uncomfortable topic into a fun and engaging learning experience. This approach encourages active participation and makes SRH education more appealing to the target audience.

Mobile Technology: By delivering SRH education through a mobile app, the solution utilizes technology that is both widely accessible and familiar to the target population. It capitalizes on the prevalence of smartphones among young people, making SRH education more convenient and accessible.

User-Generated Content: The app's design allows for user-generated content, enabling young people to submit their own questions, share experiences, and engage with the app's community. This fosters a sense of ownership and encourages peer-to-peer learning.

Catalyzing Broader Positive Impacts:

The "Keza Quiz Game" can catalyze broader positive impacts by serving as a model for innovative SRH education. It can inspire other educators and organizations to adopt similar gamified approaches to reach young populations, not only in Rwanda but globally.

Its emphasis on user-generated content can create a sense of community, where young people share knowledge and experiences. This community-building aspect can foster positive behavior change and create a supportive environment for young people to make informed choices about their sexual health.

Changing the Market,

The "Keza Quiz Game" could disrupt the traditional model of classroom-based SRH education. Its success in engaging and educating young people through an app could prompt educational institutions and organizations to reconsider their methods and explore technology-driven approaches.
Tech Underpinning,

The technology underpinning the solution is the mobile application itself. It uses modern smartphone capabilities for interactive learning, engagement, and accessibility. The app integrates user-friendly design, accurate content, and real-time feedback mechanisms, making it an innovative tool for SRH education.

It is the first multiple-language gamification platform for SRH in Rwanda.

The "Keza Quiz Game" is an innovative solution that combines gamification, mobile technology, and user-generated content to address the SRH education gap among teenagers and young people. Its potential to inspire change and positively impact the broader SRH education landscape makes it a significant contribution to the field, both in Rwanda and beyond.

Increased Access to Comprehensive SRH Education: Our primary impact goal is to ensure that every teenager and young adult in Rwanda has access to comprehensive sexual reproductive health (SRH) education. We aim to achieve this by providing the "Keza Quiz Game" as a free, widely accessible mobile application.

Reduced Rates of Teenage Pregnancies: We aspire to significantly reduce the rate of teenage pregnancies in Rwanda. We will measure this impact by tracking the number of teenage pregnancies over time, aiming for a substantial decrease in this statistic.

Decreased Incidence of Sexually Transmitted Infections (STIs): We aim to contribute to a reduction in STI transmission among teenagers and young adults. This impact will be assessed by monitoring the incidence of STIs, focusing on declines in this indicator.

Empowered Decision-Making: We strive to empower young individuals to make informed and responsible decisions about their sexual health. We will measure this through user surveys and feedback, tracking users' confidence and knowledge regarding SRH topics.

Community Engagement and Participation: We aim to foster a sense of community and participation among users. We will track community engagement metrics, including the number of user-generated questions, comments, and interactions within the app.

To achieve these impact goals, we will work closely with educational institutions, local communities, and relevant government agencies in Rwanda. We will also collaborate with local healthcare providers and organizations specializing in SRH to ensure the comprehensive reach and effectiveness of our solution. By closely aligning with UN Sustainable Development Goals, such as Goal 3 (Good Health and Well-Being) and Goal 4 (Quality Education), we aim to contribute to broader efforts to improve the health and well-being of young people in Rwanda and advance their access to quality education.

Activities,

Development of the "Keza Quiz Game" mobile application.
Promotion and distribution of the app in high schools and local communities in Rwanda.
Continuous engagement with target communities, user surveys, and feedback collection.

Organizing SRH  National School competitions.

Educational workshops and partnerships with local organizations.

Outputs,

Accessible and user-friendly mobile app for SRH education.
Increased user downloads and app usage.
Valuable insights and feedback from the target population.
Interactive and informative SRH workshops and community involvement.
Outcomes,

Increased Knowledge: Through the "Keza Quiz Game," users gain comprehensive knowledge about sexual reproductive health (SRH). This results from engaging with the app's quiz format, exploring user-generated content, and participating in SRH workshops.

Empowered Decision-Making: Armed with SRH knowledge, users can make informed, responsible decisions regarding their sexual health. They become confident in seeking information and guidance.

Reduction in Teenage Pregnancies: The app's impact on reducing teenage pregnancies occurs as young people are better informed and empowered to make choices that prevent unintended pregnancies.

Lower Incidence of STIs: Users are equipped with knowledge to prevent the transmission of sexually transmitted infections (STIs) through safer practices.

Community Building: The app fosters a sense of community and participation. Users share experiences, create user-generated content, and collectively promote positive behavior change.

Students will win different prizes from the National SRH school competition and this will motivate them to learn.

Evidence to Support Impact:

Third-party research and studies on the effectiveness of gamified SRH education.
Data collected from user surveys and feedback, showing increased knowledge and confidence among users.
Tracking teenage pregnancy and STI rates over time to demonstrate the impact of the app.
Monitoring user engagement within the app to measure the sense of community and participation.
The "Keza Quiz Game" is expected to have an impact on the problem of insufficient SRH education by providing knowledge and empowering young individuals to make informed decisions about their sexual health. The evidence supporting this impact comes from research, user feedback, and the monitoring of key health indicators in the target population.

we have a team of 9 young people who are volunteering for the solution for the moment 

4 months

Diversity of the Team:

Our team is intentionally diverse, consisting of members from different backgrounds, genders, and cultural perspectives. We believe that diversity within our team brings a rich array of viewpoints and experiences, enhancing our ability to develop a solution that resonates with the diverse communities we serve.
Equity and Inclusivity Goals,

Our team's primary goal is to ensure that the "Keza Quiz Game" is an equitable and inclusive platform. We recognize that individuals from marginalized groups may face unique barriers to accessing sexual reproductive health (SRH) education. We aim to address these disparities by providing an accessible and non-discriminatory learning environment.
Actions Taken,

Cultural Sensitivity: We have implemented a cultural sensitivity approach to our content and interactions. We strive to respect the diverse cultural norms and values of our target communities.

Accessibility: The app is designed to be accessible to individuals with disabilities, ensuring that everyone, regardless of their physical abilities, can engage with the content.

Inclusive Language: We use inclusive language throughout our materials to ensure that all users feel welcome and respected.

User Input: We actively seek feedback from our target audience to understand their unique needs, preferences, and challenges related to SRH. Their input shapes the ongoing development and improvement of the app.

Partnerships: We collaborate with local organizations that specialize in marginalized communities to ensure that our solution is responsive to their specific needs.

Incorporating diversity, equity, and inclusivity is not just a goal but a core value of our project. By fostering an inclusive and respectful environment, we aim to empower all individuals to access the information and support they need to make informed decisions about their sexual reproductive health. Our team remains committed to continuous improvement in these areas to ensure that our work aligns with these values.

Key Customers and Beneficiaries:

Teenagers and Young Adults: These are the primary beneficiaries, and our main goal is to provide them with comprehensive sexual reproductive health (SRH) education. They want and need this knowledge to make informed decisions about their sexual health.

Educational Institutions: High schools in Rwanda can benefit from our solution as it complements their existing SRH curriculum. The app can be used as an educational tool to reinforce classroom learning.

Local Organizations and NGOs: These groups can partner with us to promote and distribute the app. They benefit from our expertise in SRH education and our platform as a means of reaching their target communities more effectively.

Products and Services:

The "Keza Quiz Game" App: We provide a mobile application that offers engaging and informative SRH education through gamified quizzes. This app is available for free to the target audience.

Educational Workshops: In addition to the app, we offer workshops in collaboration with local organizations and educational institutions. These workshops complement the app by providing hands-on education and discussions on SRH topics.

How We Provide Products and Services:

The application is available for download on google play stores for mobile application, and it is available for download on our website for the web application to use in computers, making it easily accessible to our target audience.

We conduct outreach and partnerships with educational institutions and local organizations to introduce the app and facilitate workshops.

The app is continuously updated with new content and improvements to ensure its relevance and effectiveness.

Why They Want or Need Them:

Teenagers and Young Adults: They want and need accurate and engaging SRH education to make informed decisions about their sexual health, reduce risks, and lead healthier lives.

Educational Institutions: The app complements their efforts to provide comprehensive SRH education, making it easier for students to access information.

Local Organizations and NGOs: They see value in partnering with us to promote SRH education and engage with their target communities in a meaningful way.

Our business model balances the need to provide a valuable educational service to our target audience while exploring partnerships and revenue streams with local organizations and educational institutions to sustain and expand our impact. The core of our business is to ensure that our beneficiaries have access to the knowledge and tools they need for better sexual reproductive health outcomes.

Our plan for achieving financial sustainability for the "Keza Quiz Game" project involves a combination of revenue streams to cover our expected expenses and support the continued development and expansion of our initiative. These revenue streams are designed to complement our mission of providing free, accessible sexual reproductive health (SRH) education to our target audience:

Donations and Grants: We will actively seek donations and grants from philanthropic organizations, governmental agencies, and foundations that support education, healthcare, and youth development. These funds will be instrumental in the initial development and expansion of the app and educational workshops.

Public-Private Partnerships: We will explore partnerships with both public and private entities, including government agencies, educational institutions, and corporations. These partnerships may involve funding, co-development, or sponsorship arrangements to sustain our initiatives and reach a broader audience.

Freemium Model: While the core content of the app will remain free to ensure broad accessibility, we may introduce a freemium model where advanced features or additional content could be accessed for a small fee. This approach allows us to generate revenue while maintaining a free entry point for all users.

Educational Workshops: We plan to charge fees for our educational workshops and training sessions conducted in collaboration with local organizations and schools. These workshops can serve as a revenue source, especially when tailored for specific organizations or institutions.

In-App Advertising and Partnerships: Non-intrusive in-app advertising and partnerships with relevant organizations may be explored as a means of generating revenue while promoting services or products related to sexual reproductive health.

Grassroots Fundraising and Crowdsourcing: Engaging the community and our user base through crowdfunding campaigns and grassroots fundraising initiatives can be a valuable source of financial support.

Our long-term financial sustainability plan revolves around diversifying our revenue sources to cover ongoing expenses and support growth. By strategically balancing these income streams, we aim to maintain our commitment to providing free SRH education while ensuring that the project remains financially viable and continues to make a positive impact on the target population.