Glam You Up

Returns in the online fashion market have a huge impact on the environment, more than 15 millions tons of carbon emissions are related to returns. 

60% of these returns are related to style issues, people don't like how the items look like on them when they try it at home. Another phenomenon is called bracketing - people buying the same item in different styles knowing already they will keep one of them and return the others.

Providing advice to people, we help them choosing and purchasing items that they will love and keep.

We developed a B2B SaaS module based on a patent pending AI algorithm that from a selfie defines the user profile, matches it with the stock available to create a 1:1 personalised landing page with the best fitting options. it picks the best options exactly like a personal stylist would do.

We combine computer vision, deep learning face getting more than 256 face point recognition and garment key points, integrate different algorithm not only to have recommendation but also to have a matching score, that doesn't exist anywhere else.

demo

We ara aiming to reduce returns and therefore the environmental impact it has in everybody's life.

He aim to reduce the huge amount of clothes that go straight to the landfill without even having been worn once.

We want to reduce the pollution retaliated to the logistic of the returns.

We want a better planet and stop greenwashing.

We can do that proving users tool for choosing wisely what they like.

We don't need to be next to the communities to improve their lives. But we are 100% sure that changing the way consumers are purchasing their items we can improve lives of people touched by the environmental impact of fashion as well as the wellbeing of the whole planet.

We are actually above the prototype stage  as we are about to release the V1 of our Shopify plug in completely built in house and bootstrapped.

WE need financial support at this stage of course, but we need also connections and assail innovations, we need brands in general to be keen to change the way they are selling and therefore producing. It's huge impact that demands the whole fashion online system to change their logic. For good but in depth. And this is not always easy to change.

We provide proactive advice - we don't submit people items similar to what they've already bought, but we advice them on what they should buy that is a best match for them. 

This will reduce items bought and returned and improve the while production chain.

Advise people on what is a best match for them.

Stop bracketing behaviour and buying in multiples style knowing already items will be returned.

In the medium term we reduce returns.

In the long term we stop overproduction of items and purchase of items that will be returned.

12 - responsible production and consumption - wiser purchasing behaviour and impact to the whole production chain

13 - climate action - reduction of pollution

solution explained

We use AI, ML, facial recognition, deep learning face. We combine different algorithms not only to analyse but to create a score to indicate why and how much an item is adapted to that specific person

We tested it already demo

3 founders

2 tech team members

2 advisors

Starting in 2021.

Pivoted a couple of times.

Actual solution since 2023.

We come ourselves from different corners of the globe.

Diversity is not even an issue, it's more a value and plus for us.

We embrace different ethnicity as well as neurodiversity and any other kind of different POV that can enrich our organisation