Life Hub Learning Center

Although financial literacy/capability is one of the most critical social and economic issues of our time, current methods being used to teach children financial skills are an unequivocal failure. Today, children are continuing to transition into adulthood financially illiteracy and incapable culminating in unprecedented personal and societal crises. 

We’re a team of 34 technologists, child psychologists, engineers, finance professionals, manufacturing pros, learning and industry experts who came together to solve one of the biggest social and economic problems in the world - financial illiteracy and incapability.  

A product of 10,000 hours of closed-doors R&D, Life Hub Learning Center is a home-based A.I.-powered education technology that recasts how young children learn financial and entrepreneurship skills.        

Against the backdrop of the current social and economic instabilities around the world, our education technology is poised to bend the trajectory of equality of opportunity by educating young children financial, business and life managements skills in an entirely new way.   

Today, financial literacy and capability are critical social and economic issues in developed as well as developing nations. However, the educational methods being utilized to teach children financial skills are failing to achieve the desired results.

A recent study of 200 financial literacy programs shows that financial education has a “negligible” impact on subsequent financial decisions and behavior. Within 20 months, almost everyone who has taken a financial literacy class has forgotten what they learned.

These failures are evidenced by statistics that continue to show, year-on-year, a high rate of financial illiteracy amongst young people in North America and around the world.  

Our research of global studies shows that engaging and teaching children financial skills through theory-based educational methods provided in the  classroom are not succeeding at transitioning children into financially literate and capable adults. Furthermore, schools traditionally introduce the financial curriculum much too late in a child's life and too intermittently to be effective over the long term.  

Additionally, current social and economic instabilities around the world are, in part, attributable to the decline of opportunity, educational, wealth and income equalities. These directly impact upward mobility and the expansion of the middle class in US and around the world.     

Life Hub addresses current educational deficiencies and delivers effective technological solutions at every level of a child's young life including the early childhood development years, pre-teens, early teens growth and development. 

Life Hub engages pre-school aged children (3 to 4 years) and inspires and empowers them with fun, physical and daily interaction with real money. Children transition to kindergarten (5 to 6 years) where they learn and understand about currency denominations, its value and scarcity. Elementary aged (7 to 9 years) children are exposed daily and consistent practical, hands-on engagement where failure is encouraged so skills become learned behaviors and positive habits. Primary aged children (10 to 11 years) continue with their experiences with real-world money management, finance, entrepreneurship and business. By middle-school, (12 to 14 years), children deepen their understanding and experiences with money, finances and business and build strong knowledge that is applied in their teenage and college years and into adulthood. 

Life Hub’s technology platform and dynamic experiential learning through daily engagements, tasks and activities at home are designed to transition children into financial capable and entrepreneurial adults and at the same time, advance equality of opportunity, social justice, upward mobility and economic empowerment to all children.

A globally patented technology, Life Hub Learning Center is the world’s most advanced financial, entrepreneurship and life management education technology for young children. 

It’s the first home-based fully integrated (plug-n-play) experiential learning computer that inspires and empowers children aged 3 to 14 to learn financial, entrepreneurship, and life management skills so positive behaviors are formed by their teenage years. 

Life Hub is innovatively designed to focus on positive behavior formation beginning at a young age, so children transition into adulthood financially literate (knowledge) as well as capable (positive behaviors). These two core components are critical to achieving effective and lasting financial expertise. 

Our blueprint for successful educational outcomes is based on 5 key principles:

• Engage/teach children starting as young as age 3, 4, 5 and 6 years.  
• Children manage real tangible money, finances and business.
• Home-based for daily and consistent engagement and learning.
• Integrate and blend entrepreneurship education and financial education.
• Deploy A.I. and machine learning to enhance learning experiences, improve learning outcomes and accurate predict future performance.

Life Hub incorporates 24 primary, 195 secondary and tertiary financial, entrepreneurship/business and life management software modules, empowering children to effectively and efficiently manage their finances, businesses and their lives at home every day. Children handle physical monetary assets and manage real businesses, learning through consistent and repetitive engagements reinforcing success and problem-solving failures, critical to creating lasting outcomes.

Children are empowered to engage, interact, probe, discover, build, play, manage, share, fail, learn and succeed every day using 7 learning styles and 7 learning preferences. 

Although school and private sector financial literacy courses and programs are generally readily available to children and families, financial knowledge-based learning and acquisition on their own are ineffective at creating financially capable children and adults. Mobile apps, while useful utilities for older children and adults, are ineffective at educating young children financial and money management skills principally because managing digital or invisible money, is altogether unconducive to the formation of positive behaviors and habit which is critical to achieving lasting outcomes and results. 

With the recognition of our entire industry's failures and resulting commitment to over 10,000 hours of research and development, our team began with clean sheet of paper, innovated, designed, developed and manufactured an integrated stand-alone home-based (IoT) education technology that solves this critical global problem at the heart of where it truly needs to be solved, during the early childhood development years where positive behaviors and habits can be formed between the ages 7 to 9 years.   

Our globally patented home-based education technology zeros in on what really matters, works and effective and engages children at the youngest possible age, as early as 3 years. Children handle and manage real and tangible monetary assets at home every day which is paramount to effective and lasting outcomes. 

The aforementioned represents our core philosophy and the basis for our new education technology, Life Hub. 

Life Hub solves the problem of financial illiteracy and incapability at its root cause by engaging and empowering young children with the management of real monetary assets and business so positive behaviors are formed by their teenage years. Children are inspired and empowered with daily experiential and hands-on learning methodologies using a stand-alone all-in-on computer system with a built-in suite of A.I.-powered software modules for financial, business and life management. 

A.I. enhances Life Hub’s ability to achieve success by using user performance data produced and generated to:

• Increase users’ engagement levels through communal and collaboration technology. 
• Shape desired financial and entrepreneurial behaviors through experiential learning and executive functioning skill development.
• Understand child behaviors and how experiential learning shapes beliefs and cultural changes related to finance and entrepreneurship using correlational analyses to understand trends and predictive factors in users and b) analyses of data over time to understand how Life Hub shapes knowledge, beliefs, skills development and users’ behavior formation and modification. 
• Autism is primarily diagnosed through behavioral characteristics. Our A.I.-powered technologies can formalize early diagnoses because they are designed to measure and analyze impairment in stereotypical interest, motivation, focus, activities and tasks themselves. Similarly, our A.I.-powered technologies can provide early detection of ADHD and learning disabilities by measuring and analyzing learning engagement outcomes, behaviors and sustained performances.
• Identify and support the development of positive character traits and attributes including self-regulation, perseverance and confidence as they develop. 

• Electus - Social Impact Assessment Report
• Electus - Theory of Change

We believe that educational opportunities for all children ought to be equal. Our thesis is born out of two convictions about education and children: first, that access to quality education significantly impacts a person’s life prospects in terms of career, professional, family and personal success as well as general human flourishing; and second, that children’s life outlooks and opportunities should not be contingent on the circumstances of their birth such as their socio-economic statues, race, and gender.

Financial and entrepreneurship education is crucial to navigating and succeeding in life today. Delivering effective financial and entrepreneurship education to children during those early development years can have a profound impact of their ability to harness and capitalize on career and life opportunities they create for themselves, which in turn, will break the cycle of poverty by inducing upward mobility. 

Team Electus has chosen to come together to create a new force behind equality of opportunity, social justice, educational equality, economic empowerment and upward mobility for all children by proliferating the world's most advanced youth financial and entrepreneurship education technology.

We also believe that when the trajectory of young people's lives is positively changed, the trajectory of communities' and the nation's progress are also positively changed.

Above, we have shared on Social Impact Assessment Report as well as our Theory of Change. 

We have been in R&D for the past 3.5 years including market and industry research, product design and development, global patent filings and we intend to commence manufacturing and distribution of our technologies in 2020. 

Our primary markets are US, Canada, EU, and Australia, New Zealand, and our secondary markets include Colombia, Mexico, South Africa and India. 

We expect to distribute our technology in US, Canada and UK in year one with expansion to other nations in year 2 through 5.  

User/learn-base the markets for year one:

• US - 48 million children aged 3 to 14 years.
• Canada - 4 million children aged 3 to 14 years.
• UK - 9 million children aged 3 to 14 years.

Youth financial literacy/capability, youth entrepreneurship education, equality of opportunity and economic empowerment are critical social and economic issues facing many developed as well as developing nations.

With our advanced education technologies, we intend to impact the lives of millions of family households, communities and economies worldwide including in our primary target markets United States, Canada, United Kingdom, European Union, Australia, New Zealand and in our secondary markets, India, South Africa, Colombia, and MENA region.

We believe that solving certain societal and economic problems requires innovative technologies that transcend cultures and socio-economic statuses. 

Finally solving the financial literacy and capability problem required thousands of hours of R&D which ultimately resulted in the development of our home-based integrated hardware and software solution for young children. In order to address and solve the problem, we believe there was substitute for early childhood engagement and practical hands-on learning with real money and business every day at home. 

Designing, developing, manufacturing and distributing a hardware and software solution requires significant time, effort and resources to successfully launch and execute. These serves as our biggest challenges today and in the foreseeable future.   

To date, the company's team as achieved its established goals and milestones. We intend to continue to set and achieve business and social and economic impact goals by retaining team members who can execute the company's operating and growth plans today and tomorrow. 

We intend to continue to distinguish ourselves by delivering cutting-edge strategies, innovative techniques and robust real-world practical experiences and education to make the learning process captivating and measurable, skills easily attainable and positive habits and behaviors permanent. 

We will to continue to invest in new innovative technological solutions that improve the lives of people and the communities in which they live so we can remain at the forefront of our industry. 

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We’re a team of 35 technologists, child psychologists, engineers, finance professionals, public sector professionals, manufacturing pros, learning and industry experts who have come together to solve one of the biggest social and economic problems in the world. 

We’re a team of 35 technologists, child psychologists, engineers, finance professionals, public sector professionals, manufacturing pros, learning and industry experts who have come together to solve one of the biggest social and economic problems in the world. 

Currently, our team 35 talented professionals are also shareholders of the company, therefore all team members have a vested interest in the success of the company.  

Technology and industry partnerships include:

• Jabil
• Seattle Software Developers
• Diaspark
• 643 Consulting (July)
• Jumpstart (July)
• Genius Brands International, Inc. (July)

Social Impact Assessment Report

Below is a link to our social impact assessement report.

Electus Social Impact Report

Business and Revenue Model

Electus has a powerful business revenue model, generating revenues from multiple sources including pay-per-product, pay-per-service, subscription-based (recurring revenues) and enterprise partnership referrals. 

Pay-Per-Product Revenues

Electus will generate revenues from the sales of our Life Hub as well as other products such as money collection chambers, smartwatches, other accessories and merchandising.

Pay-Per-Service Revenues

Electus will earn revenues from warranty services and transactional fees, which may include annual warranty subscription fees, gift transfer fees and Hub Funding fees.

Subscription (Recurring) Revenues

Electus will earn revenues from annual subscription-based or incurring fees for premium educational, gaming and animation content.

Enterprise Partnership Referral Revenues

Electus will generate revenues from partnership fees from banks, credit union, brokerages, retailers and third-party developers.

We intend to sustain our business and operations through our powerful business and revenues model. Additionally, from time to time, we may seek funding for expansion and growth.  

We also intend to sustain and grow the impact of our organization’s mission by continuing to seek and cultivate synergistic enterprise partnerships with technology companies, banks, brokerages, retailers, private sector, industry organizations, educators, schools and non-government organizations and local and national governments to enhance educational experiences, improve learning outcomes and accurately predict future performances for children/users.

Through our non-profit foundation, Electus Life Education Foundation, Inc. and in partnership with the public and private sectors, we intend to grow the impact of our work by proliferating youth empowerment, household economic empowerment, upward mobility, social justice and equality of opportunity by aggressively distributing our advanced educational technologies to low-resource households and communities across the
nation and around the world at no cost to them.

The three reasons we are submitting for this challenge:

• Solve can help create exposure for our organization and technology which, in turn, can help us secure potential private and public sector partners like schools, education foundations, retailers, banks and brokerage firms.
• While we are currently seeking an interim round of funding ($500,000), commitments for that funding is in large part secured. However, funding articipation of organizations and programs like Solve will help bolster our position with the investment communities. 
• While we have already recruited four experienced members for our board of directors, including a former congressman and executive director of NBA Players' Association, we are seeking to recruit 4 additional members of the board of directors and Solve can help us in that endeavor. 

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Users’ engagement and performance data with third-party partners will be vital to analyzing, measuring and reaching positive learning outcomes. 

We intend to partner with a variety of private and public organizations to achieve these goals including:

• Technology firms,
• Banks,
• Brokerages,
• Retailers,
• Schools,
• Employers,
• Private educators,
• Private enterprise, and
• Local and national governments.

At Electus, we create technologies that solve some of the most critical social and economic problems in the world.

A.I. is one of the most promising new technologies that is now just beginning to enter and play an ever more important role in our lives by transforming how we use data and information to improve the quality of life.

We use A.I. and machine learning technologies to enhance learning experiences, improve learning outcomes and predict future performance so
families and educators can unlock new realms of knowledge, information and understanding that empowers them to nurture and guide children’s learning and lives. 

The valuable high-quality insight into early childhood education and development we provide, ultimately will have a transformative impact on lives, communities and the nation. 

We use A.I. to improve children’s lives today, so they can live better and more secure lives tomorrow as adults. It is the cornerstone of what we do at Electus.

We intend to utilize funding from prizes to further develop our A.I. and machine learning technology capabilities for our core technologies and secure global patent protection for such technologies. 

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At Electus, we create technologies that solve some of the most critical social and economic problems in the world.

A.I. is one of the most promising new technologies that is now just beginning to enter and play an ever more important role in our lives by transforming how we use data and information to improve the quality of life.

We use A.I. and machine learning technologies to enhance learning experiences, improve learning outcomes and predict future performance so families and educators can unlock new realms of knowledge, information and understanding that empowers them to nurture and guide children’s learning and lives. 

The valuable high-quality insight into early childhood education and development we provide, ultimately will have a transformative impact on lives, communities and the nation. 

We use A.I. to improve children’s lives today, so they can live better and more secure lives tomorrow as adults. It is the cornerstone of what we do at Electus.

We intend to utilize funding from prizes to further develop our A.I. and machine learning technology capabilities for our core technologies and secure global patent protection for such technologies.