Global Family Play

The majority of parents actually understand the importance of "play" in their children's development, however, they lack either a) knowledge of age-appropriate and pedagogically-tested activities, b) the material required for these activities and /or c) personal confidence to regularly engage in such activities with their children. The Global Family Play platform is multi-language "transmedia" undertaking that will deliver bespoke, educational play ideas and games based on each family / caretaker or educator's micro-specific needs and circumstances. The solution is inspired by an innovative mobile trial embarked by the world's leading early childhood educational media company in 2014, but redesigned for massive global scaling and hyper-personalization.

While parents understand the importance of play - they often don't know of educational framework or specific play activities that will nurture and develop their children.

250 million at risk children across the globe whose parents a) have mobile phones, b) are interested in learning more but c) don't know where and how to begin incorporating educational play into their children's upbringing.

Global Family Play will solve that problem (and much more) by delivering

culturally and developmentally relevant game suggestions on the exact
age, financial and geo-political circumstances of each family.

6