HAPPIETOON COMPANY LIMITED

Children high access to harmful information from the media as a result of technological transformation. Children have grown more interested in a cartoon in recent years AND it has become the main pass time for them. Parents also have chosen it as an easy way to entertain their kids when they are busy with domestic or daily chores but most of the cartoon kids watch are not impacting them with a helpful and positive knowledge, are just for entertainment and others can completely damage children mindset BECAUSE they are full of violence, aggressive and some deliver unrealistic message to children.

Happietoon as a home school we have come up with simple and creative games and animation which are very positive and helpful to kids full of all needed skills for an early childhood development hence A cartoon hero here could be a child model for years. 

Happietoon is working to solve early childhood development challenge, So as all children under five can develop the critical learning and cognitive skills they needed to reach their full potential.

Due to busy life of parents and technological transformation a lot of little kids have high access to media such as Television and these media in psychological development of these little kids is profound and has both negative and positive impacts.

Infants aged 18 months and older begin to take short-term interest in television. However, after 30 months they might be called active 'viewers'. They gain the ability to imitate behavior and events that they come across every day. At the age of 3-6 year-old they start to 'apprehend' what they see and obtain information. Parents often are not aware of the severity of the situation But it is dangerous for a child because at this age children learn those activities from cartoons and want to use them in real life.

Through Happietoon animation, children can create some excellent role models to help instill morals and a sense of right and wrong. So “innocent” cartoons may turn into role models that impact a little child's psychological state for years. 

Happietoon company limited is in technology industries deals with animation. Happietoon focus at developing games and animation for little children that not only kids like to see but their parents want their kids to see.

 Happietoon has conducted a research study of parents with 0- 5 year-old children and discover that parents prefer stories about perseverance and redemption, which inspires children to become stronger (more focused and confident) people, who make good (smart and healthy) decisions. So we do as our customer’s desires, developing animation stories with good role-model that parents support.

We also conduct our research to some children and came to understand that sometimes its very difficult to teach children moral values and good manners. Children may take it lightly and may not understand the consequence if they do not behave well. This can be taught to them dramatically by showing a cartoon video teach them how to handle different situation or if they do not follow the proper conduct then what circumstance they have to face.

Developed games and Animation stories will be animated professionally according to kids age, infant (ages4weeks–1year), toddler (ages1-2years),preschooler (ages3–5years),schoolaged (child ages5–11years) and adolescent ( ages12–17).

Happietoon Animation Company was established with the aim of Become an innovative medium for awareness by delivering high quality and creative computer animated feature films to entertain, educate, address, and solve different issues facing children in the society to have a moral, healthy and smart generation. They are comedy and/or action stories that will make kids laugh and dream, as well as offer universal character themes about friendship and personal responsibility that all parents support,good lessons that parents want their children to embrace

Happietoon Animation recognizes parents as the purchase-point decision-makers so our animation stories achieve both parent support and child interest. With this focus, Happietoon will produce its animation stories DVDs, and Television programs animated short clips . Happietoon will also produce a well designed cartoon magazine special for little kids in rural who haven't  electricity access so as they can also get the lessons.

Animation stories will be animated professionally according to their infant (ages4weeks–1year), toddler (ages1-2years),preschooler (ages3–5years),schoolaged (child ages5–11years) , adolescent ( ages12–17). According to studies, infants aged 18 months and older begin to take short-term interest in television. However, after 30 months (2.5 years) they might be called active 'viewers'. They gain the ability to imitate behavior and events that they come across every day. So, we can surely affirm that colorful characters from 'innocent' cartoons may turn into role models that impact a child's psychological state.

Happietoon aim to build a low-cost games and 3D Animation with distribution that produces high-quality feature animated films, which appeal to both kids and parents, parents tend to take their kids to movies they prefer as family outings and as rewards for good behavior.  Therefore, Happietoon realizes that, since such film tickets and DVDs are purchased by parents (not the kids themselves because little kids tend not to have income), and are played over and over in the home, so the bestselling animated films are those that offer stories that parents want their kids to see. So Happietoon products and services will well meet our customers and end user desire (parents and children)  

 Happietoon is unique and innovative in many ways, our animation teach kids different life lesson, best animated stories that mostly appeal to both kids and adults that most companies do not do, full of best fun, moral and educational stories that stories that will make kids laugh and dream.

Not only that but also Happietoon aim to develop games and animation using native languages for these Little children (targeted group) to well get the lesson, we are now developing Swahili animation with English subtitle as we have started with the local market, our animation will be in different language accordingly. Most of the outsourced animation kids watch are in English.

  Happietoon also applying new and advanced technology that are not currently used here. i.e Stereoscopic 3D,they are most using 2D animation software. Presently, as the 3D market is expanding by more than 100% per year, a unique opportunity exists for the relatively few Stereoscopic 3D producers that exist

The most basic goal of The Happietoon Company other than profit is, “To become a home of creativity”. Its ability to make children as well as parents feel warm-hearted and full of joy after just one animated movie is what truly makes us successful,also we animate according to kids ages so as to meet our goal. we are unique advertising with key words such as "knowledge", "Happiness", and "Creativity" because that's what we are all about. I believe that this will be our secret to success and true competitive advantage.

As our animation industry is still dormant software and technology used re mostly outsourced. Happietoon company is working hard to Copy with the animation industry technology world wide to announce the arrival of Tanzania in the global animation industry

Software currently used and will be used by happietoon in future include the following 'crazy' talk for audio lip-syncing for both Sprite-based and Morph-based characters, 2D facial and body puppeteer.'Blender' to create amazing 3D animation and games for kids. Daz Studio,maya, cinema 4D also for 3D animation.

happietoon also use Adobe packages such as Animate, Character animator,audition, photoshop,iilustrator, indesign and also premier pro for graphics and animation purpose as we will also have cartoon magazine as one of our products. 

Happietoon is also planning to develop creative kids games  that not only kids will play for fun but that will have a specific lesson that a kid will learn at the end of the game.as were not having our own games now, games rely on the large number of tools and packages to create them, include Photoshop, 3DS Max, Maya, and ZBrush. Visual Studio and others. Happietoon will start by those software but later on we will improve to artificial intelligence too.

Happietoon has conducted a research study of parents and their children too. The research has identified that parents prefer stories about perseverance and redemption, which inspires children to become stronger (more focused and confident) people, who make good (smart and healthy) decisions,So we do as our customer’s desires, developing animation stories with good role-model that parents support  since DVDs are purchased by parents (not the kids themselves because pre-teens tend not to have income). So our animation appeal both to kids and parents.

Happietoon has first done its research in Tanzania about what our kids mostly watch in Television and what programs most catch their attention, our survey results shows that kids love cartoon but available cartoon are in foreign language and some are not delivering good message to kids. So when we wanted to know if they can be interested with our Tanzanian Cartoon using Swahili language, they were very happy. So through this survey we get to know much about our customers.

we have moved a step ahead by developing a First Animation DVD , which is in Swahili Language . We have chosen the few group of customers to test the product. We came up with "KIDS AND THE BIBLE PROJECT" this is a series of bible subject for kids through animation. Through this DVD we have got more proof that kids real need our products, they enjoy learning the bible through animation and they easily understand and the lesson stick in their head.

Tanzania has a population of 50 Million where children and youth are almost a half of the population, Dar es salaam has a population of 5 million. So from our prototype which were done at Dar es salaam we were succeeded to sell our product to 200 customers and from there feedback we believe in our first year of operation we can serve 1.5 million customers form Dar es salaam only. From a second to third year of operation we are expecting to serve more than 10 million people as we will market and sell our products country wis and also our animation  carries the bestselling animated films that offer stories that parents want their kids to see.   

Happietoon company is also working hard to determine trends in the industry, the needs of the customer, and how best to address the needs of the customer as the purchase-point is dominated by parents

Happietoon will start within Tanzania but later on we are intending to cross borders and reach more children around Africa and also globally. The "Global Animation Trends & Opportunities, 2019" report has been added to ResearchAndMarkets.com's offering show that the total value of global animation industry was US$ 259 billion in 2018 and is projected to reach US$ 270 billion by 2020. So with this marketing trend , in after next five years Happietoon will be also selling its animation products globally.

We are also planning to grow company in staffing within next year to accommodate the growing need for services sand serve more than 5 regions of 30 Tanzanian region within next year, now we are only doing it in one region (Dar es salaam). Happietoon is expecting to be successful in this by offering a dynamic work environment with flexible hours to the staffs, a commitment to ongoing education, and offer bonuses to commensurate with performance and earnings.

Happietoon also expect in five years to come its products/services will be available all over the country. Including cartoon magazine in the villages areas.

 Also in five years to come Happietoon is expecting to facilitate innovation and Animation development in Tanzania and support college students to achieve their dreams in Animation and as well as high learning students through developing animation colleges.

Be the best provider of animated good stories including stories about perseverance and redemption, which inspires children to become stronger (more focused and confident) people, who make good (smart and healthy) decisions.

 Happietoon is currently trying hard to copy with the animation industry technology worldwide, so in next five years to come Happietoon we expecting to already being in that position.

It’s our goals in five years to start running Happietoon Television Programs as it will be the TV station specific for kids, a station where kids can get all fun stories, moral stories all news, information and entertainment according to their age.

 Happietoon company as a startup face some challenges as follows.

shortage of expert, In Tanzania we do still have a shortage of animators and animation colleges, So this is one of the challenge happietoon encounter since we  aim to develop best animated video, we will be sometime forced to hire expert form outside the country who are very expensive.

Shortage of fund to buy all the required resources needed for us to operate to the best level as the industry needs. The production of animated products is capital intensive and as startup we are still not financially good.

We rely on technology that we license from third parties, including software. There is no assurance that these third party technological licenses will continue to be available to us on commercially reasonable terms or at all. And this is because of shortage of expect in our local animation industry  who ca develop our own animation software’s.

Outsourcers have always been concerned with the protection of their intellectual property. Tanzania is one of the few countries which have failed to take stern action against its infringement. Tanzania needs to strengthen its IP policy.

Entry barriers are limited by the expertise, skills, technology and investment required for the animation industry. Hence the threat of new entrants is directly related to the number of training academies and institutes that open up and provide the relevant skill sets for the industry to exist and thrive and on the technology to enable animation development

 Happietoon company as a startup face some challenges as follows.

shortage of expert, In Tanzania we do still have a shortage of animators and animation colleges, So this is one of the challenge happietoon encounter since we  aim to develop best animated video, we will be sometime forced to hire expert form outside the country who are very expensive.

Shortage of fund to buy all the required resources needed for us to operate to the best level as the industry needs. The production of animated products is capital intensive and as startup we are still not financially good.

We rely on technology that we license from third parties, including software. There is no assurance that these third party technological licenses will continue to be available to us on commercially reasonable terms or at all. And this is because of shortage of expect in our local animation industry  who ca develop our own animation software’s.

Outsourcers have always been concerned with the protection of their intellectual property. Tanzania is one of the few countries which have failed to take stern action against its infringement. Tanzania needs to strengthen its IP policy.

Entry barriers are limited by the expertise, skills, technology and investment required for the animation industry. Hence the threat of new entrants is directly related to the number of training academies and institutes that open up and provide the relevant skill sets for the industry to exist and thrive and on the technology to enable animation development

Happietoon is currently having 3 full time employing whoa are the company directors too. Apart from us we also have one-part time employee available in designing and production state since the guy is an excellent expert in animation and graphics design.

We are doing that because the company is not yet financial stable to have many employees now. But as soon as we get fund to increase our productivity we will add some more company staffs so as we can meet our short and log time goals.

HAPPINESS FARAJI (CEO)

Computer scientist, holds a bachelor degree of  science in computer science with extensive experience and management skills.

As the Chief executive officer of Happietoon company limited she is responsible to carry out the strategic plans and policies as established by the board of directors. She is also the ultimate decision-maker of the  company and responsible for overall success of the company

FAHAD FARAJI(CORPORATE SECRETARY)

Lawyer, holds a bachelor degree of  Law.confident and able to process complex information and draw knowledgeable conclusion. He has high liability to sort, order, and manage large volumes of exhibits and  other information.

As the corporate secretary of Happietoon company   he is responsible to insure the integrity of the happietoon governance framework, efficient administration, compliance with statutory and regulatory requirements and implementing decision made by the board of directors. 

FARAJI JUMA MKUMBWA(FINANCE DIRECTOR)

Expert in  Financial management with  significant experience in planning, budgeting and preparing financial reports with prior work experience with government system in JWTZ as the Unity Pay Master( UPM).

As the Finance Director of Happietoon Company  he is responsible for the financial health of happietoon. He produce financial reports,directs investment activities,  and develop strategies and plans for the long-term financial goals of the company.

We also have one part time employ Tumain Justine Asifu who is Multidisciplinary artist working in a wide range of media including graphics, photography, web design, animation, audio and video. I am extremely   passionate about every aspect of media production.

Happietoon has not yet partner with any organization, though in future we  are planning to partner with some organization so us we can meet our goalls and deliver the required service/product in time but also with the required content and technology .

Happietoon planning  to partner with different stakeholder, such as governments - we intend to animate even some school modules so as to simplify the learning process and kids to understand much better and very easily.

 Partner with different organisation deals with children so as to all achieve the desired goal.

we will  also partner with other animation companies, graphics designers and book authors so as to produce the best animation animation with very interesting stories

Happietoon have discovered that due to busy life of parents and technological transformation a lot of little kids in our society have high access to media and these media in psychological development of these little kids is profound and has both negative and positive impacts.Also their is no specific Tv channels or media programs for kids to watch.

Happietoon Potential customers are All parents having little children. Other customers are Schools, churches, organization deals with children. The beneficiaries are children themselves and also the whole society as kids will be smart and having good moral.

Happietoon will offer their customers different service and products such as special kids TV station, kids cartoon magazine,moral cartoon story books and Swahili quality animation DVDs and also simple and creative games help to sharpening kids mind.

The services and products that Happietoon  will provide are creative aims to with high-quality features full of best fun, moral and educational Stories that kids not only want to see, but that parents will encourage their kids to see. Children in areas with no electricity can also access cartoon magazine with the same lessons.

Happietoon will incur the following operation  cost ,buy animation software, computers, wages, Office, Marketing cost, Printing and also gaming making and programming and office accessorize together with other operation running cost. .

Happietoon will develop its revenue through Selling animation DVDs, Selling cartoon magazine, Selling moral story books, entrance fee in kids story telling program, running a special kids Television.

Happietoon is expecting to bring in money from different ways as follows

• Gift from well wishers
• In- kind donation
• Proceeds from Projects - Happietoon will develop its revenue through Selling animation DVDs, Selling cartoon magazine, Selling moral story books, entrance fee in kids story telling program, running a special kids Television.
• Fund raising activities and/or local or international donors
• Saving from directors.

By participating in Solve i will achieve a lot of things such as increase my network and hence expand my market size, also i will get to know some new people probably with the same idea like mine who are already some steps forward and have high experience in the market.I also expect to get new knowledge that will be very productive and helpful for the company growth.

The  grants obtained from solve will help Happietoon designing,produce, develop,buy,sell,promote,distribute,publish,trade&export animation, cartoon programs, and graphic design for commercial and learning services and other purpose designed by the company for little kids on television. Happietoon will also be able to manufacture, design,visual images, cartoons, toys , kids games and all of similar kind to entertain ,educate, address and solve different issues these little kids facing trough best cartoon role model available in our animations

 Not only that but also The Fund that i will get their will be much helpful for the the company, since i will be able to hire some more staff, buy more equipment's needed in the office and also for marketing process.

The competition will also expose me and my idea world wide as i  will get the chance to pitch to many professional people and investor, it will add much more confidence  and  market my company . Also the partners that i will get from Solve will help me to accomplish Happietoon goals.

Happietoon intend to partner with different stakeholder, such as governments - we intend to animate even some school modules so as to simplify the learning process and kids to understand much better and very easily.

We will also partner with different organisation deals with children i.e Charity organization so as to all achieve the desired goal.These organization can help us now more of children challenges and what do we need to exactly do so as we can meet our target, These people are also our best customers.

We are also plan to partner with other animation companies, graphics designers so as to produce the best animation animation with very interesting stories.

Happietoon will also partner with children stories book authors   and other books others for us to get to use some of their information to animate the best stories that appeal to both kids and parents.