Elzian-Agro-Mate

In 2021, the Sri Lankan Government imposed a sudden ban on inorganic fertilizers in the midst of a pandemic. More than 2 million small-scale farmers in Sri Lanka had to transition into organic agriculture overnight. The policy of transitioning to organic farming overnight went terribly wrong, leading to numerous difficulties for farmers and the agriculture sector as a whole. For instance, rice production in Sri Lanka's main harvest season in MY 2021-22 fell by almost 40% on the year to 1.93 million mt, compared to 3.2 million mt in the previous year. This led to overall food production being 40%-50% lower than the previous year in the last harvest season, according to the United Nations Food and Agriculture Organization (FAO). This marked the first step towards the worst economic and social crisis in Sri Lanka since its independence.

After reaching over 60,000 farmers, we (Elzian Agro) discovered they struggle with staying profitable along with climate change adaptation, crop losses due to pests and erratic weather, the inability to maximize organic crop yield and quality without real-time soil data, and inefficient use of limited resources. These farmers also cannot monetize the invaluable Primary Ecosystem Services (PES) their farmlands produce.

They are unable to adapt to climate change and suffer from crop losses due to pests and erratic weather conditions. These farmers struggle to maximize organic crop yield and quality due to a lack of real-time soil composition data. Moreover, the inefficient utilization of limited resources such as water, land, labor, pesticides, and fertilizer further exacerbates their challenges.

During our initial market research (for identifying the overall problem) involving over 60,000+ farmers in Sri Lanka, several critical challenges emerged. These include:

⫸ Access to water, a vital component in hydroponic and aquaponic systems, is often limited, especially in arid regions. Small-scale farmers face acute water shortages during dry seasons, hindering the operation and sustainability of hydroponic and aquaponic setups.

⫸ Water quality is paramount in hydroponic and aquaponic systems. Contaminated water sources jeopardize plant and fish health, leading to reduced yields and potential financial losses. Small-scale farmers struggle to ensure the purity and safety of water used in their systems.

⫸ The absence of real-time monitoring systems inhibits small-scale farmers' ability to track crucial parameters such as pH levels, nutrient concentrations, and water temperature in hydroponic and aquaponic environments. Without timely data analysis, farmers cannot promptly address issues or optimize system performance.

⫸ Implementing and maintaining hydroponic and aquaponic systems require technical expertise and ongoing support. Many small-scale farmers lack the necessary knowledge and resources to troubleshoot problems, leading to inefficiencies and suboptimal yields.

⫸ Efficient resource utilization is essential for sustainable hydroponic and aquaponic farming practices. However, many farmers struggle to optimize resource allocation, including water, nutrients, and energy, leading to wastage and environmental degradation.

⫸ We (ELZIAN AGRO) provide customized/tailored precision agriculture solutions (through web/mobile applications) with integrated monitoring (IoT-based) and automation systems (drip/sprinkler irrigation) tailored to the requirements of our customers (small-scale farmland owners who have less than 5 acres) to utilize their limited water at an optimum level to increase the crop yield up to more than 10%; cost-cutting over 20% of the unnecessary cost related to irrigation.

⫸ Our IoT monitoring system (patent pending IoT) tracks water elements (including pH/alclinity, etc), providing accurate measurements of concentration and contamination (including water flow and water usage data). It aids in precise environmental monitoring for agricultural and industrial applications.

⫸ We provide comprehensive support to farmers by offering a monitoring and decision-support system with integrated automation. Our IoT monitoring system ensures high-precision environmental weather and soil monitoring, primarily for industrial and agricultural purposes. Additionally, our automation system, comprising both hardware and software components, manages irrigation and other agricultural operations efficiently.

⫸ Our automation system (Agro-Mate) is an automation system with many sensors consisting of a combination of hardware and software that serves as a supervisor in charge of irrigation and other associated operations of agriculture, it is an automated irrigation system that continually measures the moisture level in the soil. The Automated irrigation system may be used to irrigate farmland with different irrigation needs. While the system is primarily intended for agricultural irrigation, it may be used for automated plant watering, and liquidized fertilizer spraying automation.

⫸ Our Hydroponic systems utilize water more efficiently compared to conventional soil-based farming, making them ideal for regions facing water scarcity. By providing precise control over nutrient delivery and environmental factors, hydroponics can significantly increase crop yields, ensuring consistent and high-quality produce. With hydroponics, the risk of contamination from soil-borne pathogens is minimized, resulting in healthier plants and improved food safety standards.

⫸ Our Hydroponic systems promote water conservation by recirculating water between the fish tanks and the plant beds, minimizing water wastage and reducing the overall water footprint of agricultural operations. Our Aquaponics system allows farmers to diversify their revenue streams by simultaneously producing fish and crops, maximizing profitability in limited land areas. We use fish waste serves as a natural fertilizer for plants, providing essential nutrients for optimal growth. In turn, plants help to purify the water for the fish, creating a sustainable ecosystem.

⦿ ELZIAN AGRO) on Food & Agriculture Organization (FAO) Digital Village Initiative Knowledge Exchange Platform: ⫸

https://alphaportal.in/beta/fao/digital_solutions_details.php?id=18

https://alphaportal.in/beta/fao/digital_solutions_details.php?id=20

https://alphaportal.in/beta/fao/digital_solutions_details.php?id=19

⦿ Overall Demonstration:  ⫸

https://youtu.be/NB6S2y72UcQ

֎ TARGET MARKET:

⦿ General categorization: Both organic and non-organic farmers (including hydroponics and aquaponics farmers and regular farmers).

⦿ Gender: All gender types

⦿ Age group: 18-65

⦿ Interests: Precision agriculture practices to utilize  limited resources (water, fertilizer, land & labour) responsibly with optimum level

⦿ Values & archetype: Agribusinesses that cultivated for export  

⦿ Demographics: Western Province, North Western Province, Uva Province, Northern Province, Central Province.

⦿ Facilities: Applicable for both controlled farm environments and natural farmlands

⦿ Farmland size: small-scale farmland owners who have less than 5 acres

⦿ We involve the marginalized farming community in testing and piloting new technologies and practices to gather real-world data and feedback on the performance and effectiveness of our products and services.

⦿ Other than farmers, we work with agricultural suppliers (seed companies, fertilizer companies), agricultural researchers (universities, government & private organizations), and agricultural advisors (agronomists and extension agents) to advise on best practices for using precision agriculture technologies. All of them can use our precision agriculture technologies to improve the efficiency and profitability of their farming operations.

֎ EXPECTED IMPACT:

⦿ Our work will utilize limited resources (water, fertilizer, labour, land) at an optimum level with the cost-cutting over 20% range of selected crop types; and increase the crop yield by 10% range countrywide (maximizing the profitability of marginalized farmers with degraded lands and controlled environment).

⦿ We provide precision agriculture solutions with integrated monitoring and automation systems tailored to the requirements of our customers. Our patent-pending IoT-enabled devices allow farmers to monitor conditions in real-time, predict issues before they happen & make informed decisions to optimize crop yields. Our customers can monitor their farmland anywhere, anytime, and make efficient and rational decisions to maximize their profitability through crop waste reduction, effective utilization of limited resources, and increased crop yield. Our Photosynthetic Biomass verification application (PBV app) unlocks a platform to interconnect farmers with investors and quantify farmer’s contribution for Primary Ecosystem Services (PES).

⦿ Our practice of Analog forestry will become a key component of transitioning organic farming, as well as mitigating climate change effects while providing effective sustainable solutions to organic agriculture.


֎ INSTRUMENTS / INDICES FOR MONITOR OUR IMPACT:

⫸ Cost efficiency of our irrigation automation system

⫸ Number of marginalized farmers that we reach during the awareness campaign

⫸ Number of participants for our demonstrations

⫸ Number of users of the project platform (mobile & web application users)

⫸ Valuation of Primary Ecosystem Services (including dynamic carbon capture)

⫸ Number of LifeForce trees planted

⫸ Number of years that a particular LifeForce trees unit maintained

⫸ The ecological valuation of the surroundings of each LifeForce tree unit

⫸ A number of rural families received monetary benefits through the project (within a given period)

Our international award-winning extraordinary team is well-talented and specialized in various fields/backgrounds (business management, agriculture, technology, forestry, marketing, etc). As a team, we possess a diverse range of skills and expertise that uniquely position us to build this company. We have a deep understanding of the complex challenges associated with climate change land degradation, as well as a strong background in sustainable agriculture and forestry practices. Our collective knowledge, combined with our passion for creating a positive impact, enables us to navigate the intricacies of the industry and develop effective solutions.

֍ OUR ORGANIZATIONAL CULTURE:

We take pride in our company culture; it’s at the heart of everything we do. Our culture is the fuel behind positive attitudes, lively energy, and a thriving environment.

ELZIAN AGRO maintains good diversity and organizational culture.

When it comes to gender equality, the male and female ratio is almost 50% to 50%.

We have representatives from all ethnic groups in the country.

We represent a young team with strong support from well-experienced experts in the industry.

We have youth co-founders. We follow consensus-based decision-making.

֍ FOR MORE INFORMATION >>>>

About us:

https://agro.elzian.com/about

Careers:

https://agro.elzian.com/career

LinkedIn Page:

https://www.linkedin.com/compa...

1) Team Member: #1

Name: Lilan Dayananda
Gender: Non-binary

Position/Title: Managing Director of Elzian Agro Incorporation

LinkedIn profile: https://www.linkedin.com/in/li...

Specialized in: Business Administration, Agribusiness Management, Talent Acquisition, Team building, Public relations, Accounting and Finance management, Marketing, Agriculture, Forestry

2) Team Member: #2

Name: Pankajan Satkunam
Gender: Male

Position/Title: COO (Chief Operating Officer) of Elzian Agro Incorporation

Specialized in: Software Engineering, Machine Learning, Artificial Intelligence, Blockchain, Internet of Things, Web & mobile application development, Cloud computing, Agriculture

3) Team Member: #3

Name: Dissanayake Mudiyanselage Tharindu Priyankara
Gender: Male

Position/Title: CTO (Chief Technology Officer) of Elzian Agro Incorporation

Specialized in: Automation, Robotics, Drone Technologies, Electronics, Internet of Things, Artificial Intelligence, Agriculture, Unmanned Arial & Ground vehicles, Geographic Information Systems

4) Team Member: #4

Name: Sachini Nimansha
Gender: Female

Position/Title: Head of quality assurance

Specialized in: Ecology, Biodiversity, Climate Change Adaptation, Forestry, Sustainable Agriculture, Natural Resource Management, Environmental Science

5) Team Member: #5 

Name: Garthiga Satkunam
Gender: Female

Position/Title: Researcher

Specialized in: Analog forestry, Regenerative agriculture


֍ We have 20 full time employees and over 24 part time employees/interns.

⦿ We have completed a few pilot runs successfully in different geographical locations (in Western Province, North Western Province, Uva Province, Northern Province, and Central Province) covering multiple crop types (paddy, carrot, ginger, mango, coconut, tomato, potato, cucumber, cassava, lettuce, moringa, pineapple, watermelon, passion fruit, grapefruit, onion, chilli, manioc, maize).

⦿ With the completed pilot runs, our customers (small-scale farmland owners who have less than 5 acres) could utilize their limited resources (water, fertilizer, labor, land) at an optimum level to increase the crop yield up over 10%; cost-cutting 20% of the unnecessary cost related to irrigation.

⦿ We only have prototypes (sellable) at the moment and require funds for mass production. Our IoT device (patent pending) is fully developed and currently at the stage of prototype level. However, the customers (farmers) are willing to purchase even our prototype.

⦿ Some of the customer testimonials that we gathered during some of our early pilots:
http://agro.elzian.com/index.html#testimonials

⦿ The development of our Minimum Viable Product (MVP) was successfully accomplished

⦿ Our Net Promoter Score aligns with the number of farmers reached for awareness and knowledge transition regarding precision agriculture solutions: 421 farmers.

Along with below factors:

• Number of Geo-tags: 64

• Number of crop types demonstrated/piloted: 20

• Number of tree spices for Primary Ecosystem Service (PES) quantification: 40

The increase in the number of farmers reached from 356 to 421 over the past 3 weeks can be attributed to the implementation of affiliate programs targeted at farmers. This boosted the outreach efforts, leading to a higher number of farmers becoming aware of Elzian Agro's precision agriculture solutions.

Our affiliate programs such as webinars, workshops, online content, and direct communication channels that effectively communicated the benefits and knowledge about precision agriculture practices.

The result is a tangible increase in the number of farmers engaged and educated about our solutions.

By far, we have reached more than 60,000 farmers though our awareness campaign and gathering feedback from the farmers reached can provide insights into how well the knowledge transition process is working and whether there are any areas for improvement.

The values provided (number of Geo-tags, crop types demonstrated, and acres covered) give a snapshot of the scope and diversity of our demonstrations, showcasing the reach and impact of our efforts.

֎ Food & Agriculture (FAO) recognition:

https://alphaportal.in/beta/fao/digital_solutions_details.php?id=18

https://alphaportal.in/beta/fao/digital_solutions_details.php?id=20

https://alphaportal.in/beta/fao/digital_solutions_details.php?id=19

We strongly believe in the potential of digital inclusion for climate action through climate-smart, data-driven precision agriculture. We view the MIT Solve 2024 Global Challenge as a crucial platform for advancing our startup (a social initiative) to the next level. MIT Solve 2024 Global Challenge will provide a unique opportunity to connect with a global network of like-minded youth entrepreneurs, providing access to valuable advisors, mentors, and specialists who can guide us in maximizing the social impact of our social venture.

Based in a country (Sri Lanka) currently grappling with its worst social and economic crisis, we seek exposure and support from MIT Solve to address financial challenges related to filing for our patent (IP). We are actively looking/at raising funds to transition our validated prototypes into fully moulded sellable products. SOLVE monetary support will provide us with a great opportunity to finish/cover the cost related to obtaining an intellectual property patent (WIPO). We have already drafted the initial documentation to file for an IP. As per our IP lawyer (Dr Aparrajitha Ariyadasa), the overall cost to finish the IP process (as per our requirement) is 10,000 USD.

We expect support in product development, manufacturing, and consultation to ensure the scalability of our products in both local and international contexts. We want suggestions to develop our go-to-market strategy. We want streamlined access to diverse SOLVE partners, including the private sector (government sector, if possible), technology, and agriculture experts' direct engagement with smallholder communities at both national and international levels. We also require guidance in developing a more inclusive organizational culture and more effective human resource management strategies (especially in talent acquisitions). If it is possible, we also greatly appreciate it if MIT Solve could support us in obtaining credits for our cloud services at AWS.

Our focus on regenerative agriculture, analog forestry and cutting-edge technologies like AI, IoT, ML, automation, nanotechnologies, drones, and blockchain has led to award-winning innovations benefiting marginalized farmers and addressing climate change and food security challenges. By leveraging data-driven approaches and technology, we aim to collaborate with the MIT Solve community to make significant contributions to climate action, environmental restoration, agri-tech, and food security.

Over the years, our initiative (Elzian Agro) has positively impacted thousands of marginalized farmers. We are confident that collaboration between the MIT Solve community can result in significant contributions positive externalities and a direct impact on small-scale marginalized farmers.

The scalability of our overall innovation across diverse regions and climates, targeting various tree species, aligns to achieve impactful results. Through international exposure from the MIT Solve 2024 Global Challenge, we seek to empower grassroots levels with innovative solutions that not only uplift local communities but also contribute to sustainable development on a broader scale.

⦿ Our solution applies to both controlled farm environments and natural farmlands.

⦿ We provide customized/tailored solutions to farmers.

⦿ Our integrated system caters to regular farmlands, hydroponics, aquaponics farmers, and regular farmers.

⦿ Full focus on precision agriculture.

⦿ Patent pending (drafted) IoT device.

⦿ IoT, AI, automation integration.

⦿ Quantification of human (farmer’s) contribution to Primary Ecosystem Services (PES). This can add a monetary value to invisible products (PES) that each of our farmers (customer) produce to the global commons.

⦿ We are the pioneers of Analog forestry practice in the world. Our practice of Analog forestry will become a key component of transitioning organic farming, as well as mitigating climate change effects while providing effective sustainable solutions to organic agriculture.

⦿ Both inorganic and organic farmers can utilize our product to decrease irrigation and fertilizer spraying costs.

⦿ Ability to replicate the solution to any crop type.

⦿ Our irrigation controlling system can apply to aquaponics, hydroponics and normal farmlands.

Farmer (customer/beneficiary) purchases our portable IoT device or IoT weather station  >>>> Farmer can use the purchased IoT device to measure soil and atmospheric elements >>>> Farmer can geotag and save the soil/fertilizer composition >>>>>>> Farmer can upload the stored data to our web/mobile application >>>>>>>> If a farmer planted an Earth Restoration LifeForce tree unit, the farmer can obtain a blockchain secured smart contract for that particular LifeForce tree unit OR ELSE if the farmer grows a regular crop type, the farmer can utilize his/her/their limited water and liquidized fertilizer with the interconnected automation irrigation system >>>>>>>>>> Farmer can utilize an optimum level of water and fertilizer as per the crop type(s) >>>>>>  Farmer can increase the crop yield and adjust/adapt according to climate change >>>>> Farmer (our customer) can increase their profitability while consumer can purchase quality food.

֎ Instruments/Indices for monitoring our impact:

⫸ Cost efficiency of our irrigation automation system

⫸ Number of marginalized farmers that we reach during the awareness campaign

⫸ Number of participants for our demonstrations

⫸ Number of users of the project platform (mobile & web application users)

⫸ Valuation of Primary Ecosystem Services (including dynamic carbon capture)

⫸ Number of LifeForce trees planted

⫸ Number of years that a particular LifeForce trees unit maintained

⫸ The ecological valuation of the surroundings of each LifeForce tree unit

⫸ A number of rural families received monetary benefits through the project (within a given period)

⫸ The impact of Nationally Determined Contribution (NDC) through the LifeForce project towards a climate action plan to cut emissions and adapt to climate impacts.

֎ Sustainable Development Goals (SDG) applicability:

⫸ SDG1: Allows for an increase in the value of rural products & for the capitalization of Ecosystem Services that can reward participating/marginalized rural communities.

⫸ SDG2: Focusses on landscape restoration based on perennial crops and in the creation of advanced agricultural landscapes, where biological ambient cooling is used to avoid high-temperature crop loss. We contribute to the security of agriculture production by mitigating heat stress.

⫸ SDG3: Facilitates the production of Oxygen and Clean Water locally, a fundamentally important contribution to good health in any context. PES units also contribute to the filtering of airborne pollutants, shading, and the provision of a stress-reducing green environment.

⫸ SDG4: Supports the research and technologies required to assess volumes and quality of different pools of photosynthetic Biomass. We encourage and promote the generation of essential knowledge & learning systems that will enable students to respond to the imaging needs of monitoring and reporting.

⫸ SDG5: The access to the LifeForce project is fully gender unbiased. ‘LifeForce Units’ allow for an increased proportion of the household income to be generated by biomass, providing non-gender-biased sustainable income.

⫸ SDG8: Provides an approach for sustainable income to be generated from a rural home environment thus reducing the need for travel, and contributing to a new measure of economic growth based on Plant-derived evapotranspiration which is the largest producer of clean water on land.

⫸ SDG11: Practicing of Analog Forestry Approach towards Sustainability.

⫸ SDG 12: Consideration and Valuation of Compromised Elements in the Global Commons. We are creating a new standard for responsible consumption. We measure the value most important crop of the future; Photosynthetic Biomass (PB). Every leaf has a value as long as it is living. LifeForce begins to record these values as the tree grows and doubles its weight in leaves.

⫸ SDG13: Positive externalities to climate action through quantifying Primary Ecosystem Service (PES) and promoting value in increasing biomass contributes to the sequestration and removal of atmospheric carbon, a stated goal in climate action. It also increases PES which contributes to maintaining cooler ambient temperatures; an essential agricultural need in a future warming climate.

֎ Internet of Things (IoT) ⫸ For our monitoring devices

֎ Artificial Intelligence (AI) + Machine Learning (ML) ⫸ For our decision-supporting system (web application-based).

֎ Blockchain ⫸ For smart contract creation for the farmers who plant Earth Restoration LifeForce tree units.

֎ Automation ⫸ For our integrated drip/sprinkler irrigation system

֎ Biomimicry and Ancestral Technology & Practices ⫸ For our Analog forestry practices

֎ Renewable Energy ⫸ For our biogas detector systems and solar-powered IoT devices

֎ Biotechnology ⫸ For our wormy compost liquidized fertilizer

We have 20 full-time employees and over 24 part-time employees/interns.

We have been working since the 17th of October 2021.

Our international award-winning extraordinary team is well-talented and specialized in various fields/backgrounds (business management, agriculture, technology, forestry, marketing, etc). As a team, we possess a diverse range of skills and expertise that uniquely position us to build this company. We have a deep understanding of the complex challenges associated with land degradation, as well as a strong background in sustainable agriculture and forestry practices. Our collective knowledge, combined with our passion for creating a positive impact, enables us to navigate the intricacies of the industry and develop effective solutions.

֍ OUR CULTURE:

We take pride in our company culture; it’s at the heart of everything we do. Our culture is the fuel behind positive attitudes, lively energy, and a thriving environment.

ELZIAN AGRO maintains good diversity and organizational culture.

When it comes to gender equality, the male and female ratio is almost 50% to 50%.

We have representatives from all ethnic groups in the country.

We represent a young team with strong support from well-experienced experts in the industry.

We have youth co-founders. We follow consensus-based decision-making.

֍ FOR MORE INFORMATION >>>>

About us:

https://agro.elzian.com/about

Careers:

https://agro.elzian.com/career

LinkedIn Page:

https://www.linkedin.com/compa...

1) Team Member: #1

Name: Lilan Dayananda
Gender: Non-binary

Position/Title: Managing Director of Elzian Agro

LinkedIn profile: https://www.linkedin.com/in/li...

Specialized in: Business Administration, Agribusiness Management, Talent Acquisition, Team building, Public relations, Accounting and Finance management, Marketing, Agriculture, Forestry

2) Team Member: #2

Name: Pankajan Satkunam
Gender: Male

Position/Title: COO (Chief Operating Officer) of Elzian Agro

Specialized in: Software Engineering, Machine Learning, Artificial Intelligence, Blockchain, Internet of Things, Web & mobile application development, Cloud computing, Agriculture

3) Team Member: #3

Name: Dissanayake Mudiyanselage Tharindu Priyankara
Gender: Male

Position/Title: CTO (Chief Technology Officer) of Elzian Agro

Specialized in: Automation, Robotics, Drone Technologies, Electronics, Internet of Things, Artificial Intelligence, Agriculture, Unmanned Arial & Ground vehicles, Geographic Information Systems

4) Team Member: #4

Name: Sachini Nimansha
Gender: Female

Position/Title: Head of quality assurance

Specialized in: Ecology, Biodiversity, Climate Change Adaptation, Forestry, Sustainable Agriculture, Natural Resource Management, Environmental Science

5) Team Member: #5 

Name: Garthiga Satkunam
Gender: Female

Position/Title: Researcher

Specialized in: Analog forestry, Regenerative agriculture


֍ Our Chief Scientist: Dr. Ranil Senanayake

Position/Title: Chief Scientist of Elzian Agro & Chairman of Earth Restoration Inc

Specialized in: Ecology, Biodiversity, Climate Change Adaptation, Forestry, Sustainable Agriculture, Natural Resource Management, Environmental Science, Entomology, Marine Biology and Genetics

Dr. Ranil Senanayake's CV:

https://drive.google.com/file/...

֎ Business Model: B-B & B-B-C

֎ Income Strategy, Revenue Streams (Revenue Model) & KPIS: ⫸

(1) Direct sales of our IoT Hardware devices (From Farmers/farmland owners, Agribusinesses, Agriculture soil researchers and agriculture field agents)

• Irrigation system implementation and hardware cost with a 20% - 40% profit margin depending on the crop type, land size and technology inclusion level.

(2) Subscriptions (From Farmers/farmland owners, Agribusinesses, Agriculture soil researchers and agriculture field agents)

• Our customers have to pay annual or semi-annual subscriptions for the usage of our Web and Mobile applications for data access and analysis.

֎ Elzian Agro - Descriptive Business Model: ⫸

https://drive.google.com/file/d/1kmB704-oza0oJi9iQL4kya5vHQMIiMev/view?usp=sharing

At this stage, the founders' capital covers the costs related to developing prototypes beyond the MVP level. We are currently seeking a grant through which we can obtain the IP rights for our IoT device. We are also looking to raise a seed-level investment round to initiate our mass production.

⦿ Customer Lifetime Value (CLV) = $ 10,440

⦿ Customer Acquisition Cost (CAC) = $ 3,200

֎ Descriptive Business Model Canvas (CLV & CAC): Page 17

https://drive.google.com/file/d/1IFArWIgIXxHeVnZsvnv1xfkE433x5xoJ/view?usp=sharing

֎ Customer Acquisition Strategy: ⫸

• Enlisting marketing specialists with monetary incentives.

• Multi-faceted approach combining online, and offline strategies.

• Participating in industry events and trade shows.

• Targeting specific customer segments with marketing campaigns.

• Encouraging referrals from existing affiliates and customers.

֎ Income Strategy, Revenue Streams (Revenue Model) & KPIS: ⫸

(1) Direct sales of our IoT Hardware devices (From Farmers/farmland owners, Agribusinesses, Agriculture soil researchers and agriculture field agents)

• Irrigation system implementation and hardware cost with a 20% - 40% profit margin depending on the crop type, land size and technology inclusion level.

(2) Subscriptions (From Farmers/farmland owners, Agribusinesses, Agriculture soil researchers and agriculture field agents)

• Our customers have to pay annual or semi-annual subscriptions for the usage of our Web and Mobile applications for data access and analysis.