Behavioural Co-Pilot for Retail Investor

BoA, Vanguard, Fidelity, BlackRock Aladdin, and UBS (one of our founding company’s clients) apply Behavioral Finance (further - BF) for personal financial plans, wealth, and investment advisory, especially for digital services to retail and low affluent segments. The effect of using BF for digital tools is so visible that all the TOP 5 successful robo-advisors in the US have been building on this practice. ADL’s recent report measured the impact of BF on investment management as up to 8% in investment returns per annum for non-discretionary self-directed.

However, BF is unavailable “off-the-shelf” and non-existent for EMs due to the scarcity and complexity of know-how.

The pressure has increased due to high inflation in the US/EU deteriorating the wealth of non-HNWI individuals.

The major USP of our products is the mathematical quantification of behavioral aspects deployed as microservice, which allows our clients to create customized investments and financial plans and automate WM at scale. Therefore, digitalization WM makes in affordable for retail segments. 

The first step is to use machine learning techniques to identify behavioral mistakes, which can analyze spending patterns and provide unbiased insights with social references.

The next step involves using principles from behavioral finance and nudging to simplify complex financial decisions. The nudging techniques like using default options that encourage wise financial choices, based on people's tendency to procrastinate, have been very effective. Additionally, offering targeted feedback helps individuals fully understand the consequences of their financial choices. The combination of behavioral finance and machine learning is what we call the 'behavioral coach'.

Another important aspect is financial knowledge. Surprisingly, over 25% of people surveyed by the European Commission have low financial knowledge. Programs to improve financial knowledge, such as teaching people about the risks of precarious old-age life, have been proven to help with financial planning.

People often make costly mistakes with their money. For example, they
underestimate the importance of small daily expenses, like buying coffee, which can add up over time.

Also, people prefer spending money now rather than saving it for the future. They don't realize that saving $1,000 today and investing it wisely can turn into $2,000 or more in 15-20 years. Additionally, they don't think about how inflation can erode their long-term financial security.
The 'behavioral coach' is designed to elevate the financial decisions of individuals through guidance and education.

Our ultimate objective is to help people attain financial independence, thereby granting them freedom and long-term happiness. 

Yainvest is a Swiss-based digital subsidiary established by BhFS LLC. Created in 2007, BhFS Behavioural Finance Solutions is a spin-off company of St. Gallen and Zurich universities. The methods are proven standards in Swiss wealth and asset management and insurance and result from 20+ years of rigorous research, development, and successful implementation across more than 15 financial institutions and organizations worldwide. Among our esteemed clients are UBS, Zurich Insurance, Swiss Re, Swiss Financial Institute, and many others. 

Our team brings together experts in technology management, Artificial Intelligence, Behavioural Finance, and Investment Management.

We have tested mathematical models with brokers and retail bank in europe, however we have not yet tested it with end-users  

The Coach product is big and ambitious, and the go-to-market is complex. Each of the suport provides us a convention to keep building it. For example, we have submitted the solution to NYC FIL Accentures and were selected to TOP30 finalists. 

Our magic relies on 20+ years of practicing behavioral finance of our founding company in world No1 wealth hub and unconventional machine learning techniques. First, in the financial industry, we're doing a joint research initiative with the London School of Economics to develop proprietary AI models capable of interpreting emotions from data. Its not Chat GPT who acts as your personal ghostwriter writer, or storyteller. Our AI is akin to a seasoned expert in behavioral finance. But we can create and employ hundreds of them.

Financial matters are a behavior. We do not expect anyone to change their behavior. We are here to help individuals make optimal decisions considering their behaviors.

Behavioural coaches or AI copilots can play a crucial role in improving financial inclusion and prosperity by addressing several key aspects: Education and Awareness, Goal Setting and Planning, Behavioral Modification, Access to Financial Services, Risk Management, Continuous Support and Feedback, Customization and Personalization

We gather historical transaction data from advisors and employ AI algorithms to identify behavioral patterns and past mistakes. Armed with this knowledge, we craft personalized strategies to mitigate future errors and enhance investment performance. First, in the financial industry, we're doing a joint research initiative with the London School of Economics to develop proprietary AI models capable of interpreting emotions from data. Its not Chat GPT who acts as your personal ghostwriter writer, or storyteller. Our AI is akin to a seasoned expert in behavioral finance. But we can create and employ hundreds of them.

The academic paper will be published in summertime.

We have already got results digitizing to AI this paper https://www.alexandria.unisg.c...

5 core team members + 4 tech team in Ukraine. Dr. Enrico De Giorgi, Professor of Mathematics, Board Member. Enrico is a Professor of Mathematics, Director of the Institute of Mathematics and Statistics, and Deputy Head of the Department of Economics at the University of St. Gallen (HSG). Yulia Myronova, CEO/COO. Yulia worked as a head of global technology strategy and operations at the Swiss Re digital subsidiary. EMBA Global from LBS. Columbia, HKU. Sandra Ragues, Head Product. Sandra boasts an extensive track record in delivering Business Intelligence solutions, having contributed her expertise to both Unicorns like Veriff, Yahoo!

2 years

Gender balances team gathered by merits. Female emigrant CEO. 

Annual Flat Fee on assets “copiloted” with Yainvest 0.1% - 0.7%  doesnt discriminate on the wealth size. 

Our funding company BhFS is well known operating company with positive margin for years.