QUTII - Truth at fingertips

The specific problem that the TruthLibrary (QUTII) aims to solve is the pervasive issue of misinformation and disinformation related to environmental topics, sustainability practices, and conservation efforts, being misinformation the global risk n.2 as per Global Risks Report 2024. This problem has immediate and long-term consequences on various stakeholders globally, affecting societal stability, economic growth, environmental health, and policy development.

At a global scale, misinformation about environmental issues impacts billions of people directly and indirectly. It distorts public understanding, leading to misguided decision-making by individuals, communities, policymakers, businesses, and organizations. This misalignment with factual information hampers progress towards a sustainable future and exacerbates environmental challenges such as climate change, biodiversity loss, pollution, and habitat destruction.

The scale of misinformation's impact is evident in economic terms as well. Studies indicate that the economic cost of environmental damage due to misinformation and incorrect policies runs into billions of dollars annually, impacting GDP growth negatively. These costs arise from wrong decision-making, wasteful resource allocation, increased pollution, habitat destruction, and exacerbation of climate change-related issues.

Several factors contribute to this problem, including:

1. Technological Disparities: Disparities in access to technology and information channels contribute to the spread of misinformation and limit access to accurate, reliable data on environmental issues.

2. Lack of Education and Critical Thinking: Insufficient education and critical thinking skills related to environmental issues leave individuals vulnerable to misinformation and unable to discern credible sources from misinformation.

3. Complexity of Environmental Topics: Environmental issues are multifaceted and complex, making it challenging for the general public to grasp nuances accurately. Misinformation capitalizes on this complexity, leading to misconceptions and false beliefs.

4. Influence of Biases and Agendas: Misinformation can be propagated intentionally or unintentionally due to biases, vested interests, political agendas, or lack of scientific consensus on certain topics.

The TruthLibrary (QUTII) addresses these challenges by providing a reliable, unbiased, and comprehensive platform that measures cross-sourced consensus on environmental information in an unbiased manner. By offering accurate and diverse information, QUTII empowers stakeholders across sectors and communities to make informed decisions, foster collaboration, and drive positive change towards sustainability.

By targeting specific stakeholders such as NGOs (54k), higher educational institutions with their over 180 million students, consulting firms (2Million smb), policymakers, businesses (400 million total market progressively directly or indirectly concerned), investors (estimated 120k financial firms), and individual users (1.4 billion sustainability enthusiasts total market), QUTII aims to bridge knowledge gaps, promote evidence-based decision-making, support policy development, enhance educational resources, and facilitate sustainable practices across various domains. This approach aligns with the global need for coordinated efforts, innovative solutions, and accurate information dissemination to address intricate environmental challenges effectively.

The QUTII Truth Library is a web platform leveraging AI to analyze and connect diverse information pieces across disciplines and sources. It reveals similarities, contradictions, and correlations, aiding decision-makers, innovators, learners, and policymakers in accessing accurate and trustworthy information. Unlike large language models that summarize content, QUTII presents relevant excerpts categorized by perspective and consensus level for precise insights, speeding up research without interpreting the information.

Using the contradiction and similarity scores, QUTII evaluates the consensus on information, ensuring users can judge what they want to trust. Users can search for information using keywords or explore dynamic topics and sub-topics, accessing and comparing answers extracted from scientific research and other credible sources. The platform also measures how much and by whom a particular answer is co-validated, simulating the collaborative brainstorming process among subject-matter experts.

We recognize the importance of considering socio-cultural context in information assessment, incorporating social factors such as source reliability, relevance, and potential biases into our systems. Our fidelity-first approach improves upon traditional question-answering methods like ChatGPT by delivering truthful, unbiased, concise, diverse, and multi-perspective information in 35–50-word Q&As, credited to their sources. This ensures fair and objective representation of available knowledge.

Our scoring system prioritizes source relevance and reliability, levelling the playing field for information sources and addressing biases and discrimination through a two-stage process. Data sources are equalized based on reliability and ranked by relevancy using a four-node fairness assessment. Unlike traditional methods, our approach ensures fairness by both equalizing data sources and ranking them based on relevancy. The incorporation of coherence scores bridges the gap left by the absence of an automated fair system, presenting shared truth as a benchmark for evaluating information with scientific and peer-reviewed knowledge at its core.

As standards evolve slowly and scientific research remains confined to academic circles,the Truth Library QUTII   acts as a trust-driven alternative to potentially biased solutions like ChatGPT. QUTII creates a benchmark aligning spoken truth with perceived truth by eligible sources, prioritizing trust and accuracy in information dissemination.

Looking ahead, QUTII cross-sources co-validation system, coupled with continuous training, will establish a dynamic decentralized consensus mechanism, forming a specialized and unbiased database for self-generating truthful knowledge. This approach ensures ongoing accuracy and reliability in information sourcing and assessment.

Research from the Centre for Countering Digital Hate shows that posts from ten major climate misinformation publishers drive up to 69% of interactions with climate denial content on Facebook. The 'Toxic Ten' publishers earned $3.6 million from Google ads in six months, emphasizing the financial motivation behind misinformation. This risk affects everyone, from citizens and decision-makers to policymakers and companies. The impact of QUTII addresses challenges such as misinformation, lack of access to reliable research, slow gathering and hard discovery of comparable sources for informed decision-making.

By democratizing scientific research and fostering critical thinking, QUTII contributes to global climate commitments, green job creation, competitiveness, compliance with sustainability standards, and online safety initiatives. It empowers around 1.4 Billion environment enthusiasts, activists, and concerned citizens who seek reliable and comprehensive information on environmental topics for personal development, education, and informed decision-making and 200 million SMBs to navigate complex environmental challenges with accuracy, confidence, and a commitment to truth and sustainability. More precisely: 

1. NGOs and Environmental Organizations: Many NGOs and environmental organizations struggle to gain widespread exposure for their findings and initiatives due to limited platforms that cater specifically to their needs. Existing channels may not effectively reach their target audience or provide comprehensive tools for disseminating complex environmental data.

2. Educational Institutions, and Higher Education Students: Current educational resources often lack up-to-date and diverse information on sustainability, climate change, and environmental science. Students and educators may rely on outdated materials or face challenges accessing relevant and credible sources, hindering comprehensive learning and research opportunities. Not last, Research struggles to go beyond the siloed academic or research environments, failing to inform and inform the wider population.

3. Consulting and Advisory Firms: While there are sources of environmental information available, they may not always be rapid, relevant, or citable, creating challenges for consulting and advisory firms in providing accurate and timely guidance to clients. The lack of centralized platforms for curated environmental data can impede strategy development and decision-making processes.

4. Investment Firms and Philanthropy: Despite the growing emphasis on ESG (Environmental, Social, and Governance) considerations in investment decisions, accessing accurate and comprehensive environmental data remains a challenge for many investment firms and philanthropic organizations. Inaccurate or incomplete information can lead to misinformed investment choices and missed opportunities for impactful funding.

5. Businesses in Sustainability and Related Sectors: Businesses operating in sustainability-focused industries often face hurdles in sourcing reliable and up-to-date information to support their sustainability initiatives. The lack of accessible APIs or platforms tailored to their specific needs can slow down progress towards adopting and proving sustainable practices.

6. Policy Makers: Policymakers require evidence-based information and insights to develop effective environmental policies and regulations. However, they may encounter difficulties in accessing unbiased and comprehensive data sources that reflect the diverse perspectives and scientific consensus necessary for informed decision-making.

7. B2C Individual Users and Sustainability Enthusiasts: While there is growing interest among individuals in sustainability topics, accessing reliable and comprehensive information tailored to their interests can be challenging. Existing sources may lack the depth, accuracy, or ease of access needed for individuals to stay informed and engaged in environmental issues effectively.

TiiQu is spearheading the Truth Library project in close collaboration with a dedicated community of volunteers (accessible here) and established partnerships with renowned Open Access research publishers such as Bill and Melinda Open Research Foundation, Wellcome, F1000, among others.

Our team embodies a diverse range of expertise, including Machine Learning, Tech development and security, applied linguistic, sustainability management, green innovation, and environmental science research. This diversity uniquely positions us to deliver a solution tailored to the needs of our target communities. Our leadership in the Green Truth Initiative - a hub that brings together sustainability and environment stakeholders into a unique podcast series underscores our commitment to nurturing a hub for reliable information sources and fostering community trust.

Rather than relying solely on academic or professional credentials, our team prioritizes its deep connection and empathy with the communities we serve. Our Team Lead and members represent a variety of backgrounds and experiences that mirror and coherently paves the way to sustainability as a norm in everyone's decision-making process.  Throughout the design and implementation phases, we actively sought and incorporated input from community members, ensuring that their ideas, concerns, and priorities shape the features and functionality of our solution.

Our text-to-QA converter App has already gained traction among researchers, educators, and learners within the education sector. By simplifying complex knowledge while maintaining fidelity, we enhance learning outcomes and promote deeper understanding. Collaborations with networks like the Global Sustainable Future Network, which comprises 2500 members, allow us to assess and refine our solution's impact in NGOs and educational settings, particularly in underserved regions.

To validate and improve our solution further, we have ongoing agreements with UK-based educational institutions for piloting the library, reflecting our commitment to real-world testing and continuous refinement based on user feedback. This iterative approach ensures that our solution remains responsive and beneficial to our target audiences globally.

In addition to our technical capabilities and community engagement, our team has established efficient remote working practices and utilizes collaborative platforms such as Microsoft Teams, GitHub, Jira, and Trello for effective project management, code storage, knowledge sharing, and error tracking. This setup, coupled with the flexibility to adapt and seek advisory support from community members as needed, ensures the successful delivery and ongoing enhancement of our solution.

Moreover, in recognition of the significant contributions of our volunteers, we plan to offer economic rewards to those who increase their time commitment to the project, fostering a sense of ownership and dedication among team members. This holistic approach to team management and community engagement underscores our readiness and suitability to deliver impactful solutions to our target populations.

Our achievements include: 

• Built a solid infrastructure for Version 1 of the Library system.
• Conceptualized and developed the MVP of the Map of Knowledge integrating graph database technology.
• Generated over 200K Q&A pairs from scientific research using our fidelity-first Text-to-Q&A system.
• Conceptualized and successfully trained the topic modeling algorithm and the perspective algorithm.
• Conceptualized and trained the relevancy, similarity, and contradiction scoring systems.
• Established a working environment where development is entirely carried out by a dynamic community of volunteers.
• Launched the first 10 episodes of the GreenTruth Podcast, aimed at expanding the reach of our technologies and facilitating interactions among sustainability stakeholders across industries.

In terms of successful testing of our technologies: 

Our Text-to-QA converter has demonstrated impressive accuracy, achieving a fidelity accuracy rate of 92%. This success is validated by testing across a community of 3000 users, providing robust feedback and usage data.

While our library alpha is live, it has been primarily tested by a limited community of early users. The accuracy models for our library showcase promising results:

• Relevance accuracy stands at 82%
• Similarity accuracy is at 79%
• Contradiction accuracy, while slightly lower at 71%, is a focus area for improvement.

We are applying to Solve because we recognize the critical role Solve plays in supporting innovative solutions to global challenges, aligning with our mission to address one of the most pressing issues of our time. Our focus is on misinformation, and we believe Solve's platform and resources can help us overcome several barriers we currently face.

Financially, we seek support to scale our solution and reach a wider audience effectively. The $10,000 prize from Solve, along with access to the possible access to other forms of resources like computing power and consulting will help expand our impact and sustainability.

Technically, we aim to enhance our solution's capabilities and scalability. Solve's access to in-kind resources such as software licenses may empower us to improve our technology infrastructure and better serve our target users.

 Solve's legal services support can provide invaluable assistance in ensuring compliance and minimizing legal risks as we grow and operate in diverse environments.Additionally, it may help to better understand the legal framework of sustainability compliance and potentially frame an additional functionality of the library dedicated to help with navigating sustainability compliance regulation. 

Culturally, we recognize the importance of understanding and respecting local customs, beliefs, and practices in the communities we serve. Solve's network and mentorship opportunities can connect us with experts and advisors who can provide cultural insights and guidance, helping us tailor our solution appropriately.

On the market front, Solve's network will help to reach key stakeholders and establishing strategic partnerships across industries for meaningful collaborations, partnerships, and market opportunities.

While funding is important, our primary goal in applying to Solve is to leverage its comprehensive support ecosystem to overcome these multidimensional challenges and accelerate the positive impact of our solution.

Our solution, the QUTII project, stands out for its innovative approach to transforming and evaluating knowledge, driven by two core pillars.

Firstly, we employ a fidelity-first transformation process that converts complex information into concise, comparable pieces through 35-50 word Q&As linked to specific keywords. This method ensures a fair and objective representation of available knowledge without subjective interpretations, allowing users to discover answers they may not have explicitly sought. This innovative approach not only presents information accurately but also promotes deeper exploration and understanding.

Secondly, our scoring system plays a pivotal role in guaranteeing fair ranking and assessing content trustworthiness. Recognizing the importance of source relevance and reliability, our system mitigates biases inherent in algorithms that often favor affluent websites. By equalizing data sources based on reliability and ranking them by relevancy, our system levels the playing field for information sources, minimizing discrimination and ensuring information exposure based on merit rather than commercial or opportunistic evaluations.

The scoring system operates through four crucial nodes: identity, content co-validation, reputation, and performance. The identity node ensures trustability by prioritizing sources like peer-reviewed research publishers before expanding to other reliable sources gradually. The content co-validation node measures the level of consensus on information through similarity and contradiction scores, offering a nuanced understanding of information reliability. The reputation node adds a human-led evaluation aspect through sentiment analysis, complementing objective measurements. Finally, the performance node quantifies user interaction with information, preventing penalization of less interactive yet reliable content.

This comprehensive scoring approach addresses the fairness challenge in information dissemination, aligning with societal needs for unbiased and credible information. By transparently evaluating content trustworthiness and consensus, our solution catalyzes broader positive impacts by promoting informed decision-making, encouraging critical thinking, and fostering trust among users. It has the potential to revolutionize the market landscape by setting new standards for fair information evaluation and shaping a more reliable and equitable digital information ecosystem.

Empowering individuals with accurate information not only helps combat misinformation but also leads to more informed decision-making and active participation in societal discourse. 

1. EWhen individuals have access to diverse, unbiased, and trustworthy information, they can make better decisions in various aspects of their lives. Whether it's personal choices, professional endeavors, or civic engagement, informed decision-making is crucial for positive outcomes.

2. Our solution encourages users to critically evaluate information, question sources, and consider multiple perspectives. This fosters a culture of skepticism towards misinformation and promotes a deeper understanding of complex issues.

3.  Well-informed citizens are more likely to actively participate in societal discourse, contribute constructively to debates and discussions, and engage in initiatives that drive positive change. This active engagement strengthens democratic processes and promotes social cohesion.

4. Policymakers and advocates rely on credible data and information to develop evidence-based policies and advocate for meaningful changes. By providing a reliable platform for information, QUTII supports these efforts and strengthens the impact of policy decisions.

5.  Informed individuals are more likely to share knowledge, collaborate on projects, and engage in collective problem-solving. This collaborative approach accelerates innovation, promotes best practices, and leads to more effective solutions to shared challenges.

6. By prioritizing source reliability and content trustworthiness, QUTII helps build trust among users regarding the information they access. Trustworthy information sources are essential for fostering a healthy information environment and reducing the spread of misinformation.

Overall, our theory of change revolves around the belief that well-informed individuals contribute positively to society by making better decisions, engaging meaningfully in discourse and initiatives, supporting evidence-based practices, and fostering a culture of trust and collaboration. These outcomes are critical for addressing global challenges and building a more informed, resilient, and inclusive society.

Impact Goals:

1. Increased Information Literacy: Empower individuals to critically assess information, discern reliable sources, and make informed decisions across various domains.

2. Reduced Spread of Misinformation: Mitigate the impact of misinformation by providing access to trustworthy, diverse, and unbiased information sources.

3. Enhanced Civic Engagement: Encourage active participation in societal discourse, democratic processes, and community initiatives fuelled by well-informed perspectives.

4. Support for Evidence-Based Policymaking: Facilitate the development and implementation of evidence-based policies and advocacy efforts by offering reliable data and insights.

Measurement of Progress:

1. User Engagement Metrics: Track user interactions, such as search frequency, time spent on platform, and engagement with diverse content, to assess the platform's attractiveness and usefulness.

2. Knowledge Retention and Application: Enable skills measurements and benchmarking of skills against the crowd's performance. Gamifying risk-taking will help to grow users' understanding and application of critical thinking skills.

3. Misinformation Mitigation: \The platform provides the ability to acccess sources and their contradictory when available. By tracing through sentiment analysis the interaction with information, the systemw ill measure users' reaction to misinformation. 

4. Community Impact Assessment: Collaborate with community organizations and educational institutions making availalble the library for collaborative work. One example can be in the context of collecting indigenous knowledge in biodiversity fields. Measuring enegagement will facilitate the assessment of impact on communities. t

5. Policy Influence: Evaluate instances where evidence from QUTII has influenced policy decisions, legislative actions, or advocacy campaigns through user feedback, case studies, and stakeholder interviews.

6. Alignment with Sustainable Development Goals (SDGs): Measure the platform's contributions to specific SDGs related to quality education (SDG 4), reduced inequalities (SDG 10), responsible consumption and production (SDG 12), and partnerships for the goals (SDG 17) through qualitative and quantitative assessments.

By aligning our impact goals with measurable indicators, we ensure that QUTII's progress is not only quantifiable but also reflects tangible improvements in information literacy, societal engagement, and decision-making processes, ultimately contributing to positive transformations in individuals' lives and communities.

The two pillars of the QUTII project are: 1. A fidelity-first transformation of knowledge into bite-sized comparable pieces of information 2. A scoring system that guarantees fair ranking and content trustworthiness evaluation

1. A fidelity first system

QuTii delivers diverse, multi-perspective information through 35-50 word Q&As tied to specific keywords. The model refrains from subjective interpretation, focusing solely on extracting valuable text and identifying related information for user presentation. The approach enables:

• Fair and objective representation of available knowledge
• Discovery of answers that were not asked

2. The scoring system

The project acknowledges that achieving fair and unbiased information dissemination involves prioritizing source relevance and objectively assessing source reliability. Any commercial or opportunistic evaluations should not impact the exposure of information to the user.

Unfortunately, algorithms further marginalize voices, with biased search engines favouring affluent websites.. The increasing reliance on algorithms and digital tools by information organizations has significant political, social, and economic consequences (Noble, 2016). 

The solution proposed creates a level-playing field for sources of information addressing biases and discrimination at two distinct stages: 1. data sources equalization based on reliability 2.data ranking based on relevancy

The fairness system originates from the TiiQu score developed in 2017, assigning equal maximum values to four nodes: source identity, information co-validation, information reputation, and information performance. The system objectively limits the subjectivity of human evaluation and robustly represents information trustworthiness and consensus. In the Library context, AI models continuously feed the score nodes with data on similarities, contradictions, sentiment, and interactions, ensuring fairness through a combination of social and technical elements.

How the 4-nodes of the scoring system answer to the fairness challenge

Identity Node According to UGA Libraries, a reliable source will provide a "thorough, well-reasoned theory, argument, etc. based on strong evidence". This definition aligns with QuTii, the library is set to ingest knowledge sources from p2p research publishers first, then move to non p2p reviewed research and progressively expand to other sources like qualified press, conferences, reports and others. Fair equalization of sources is guaranteed by assigning a trustability value to the identity node of the scoring system.

Content co-validation Node This is where the similarity and contradiction scores crystallize the level of consensus on a piece of information. The system matches Q&As and assigns a value that represents how much certain information is co-validated by existing sources.

Reputation Node This is the only subjective element of the score. It is derived by the sentiment analysis on users' reaction to a Q&A and it aims to add the human-led evaluation from generic users to the objective measurement of the agreement on the Q&A as detected in the co-validation node.

Performance Node This is where the interaction with a Q&A is quantified. It is meant to equalize the reputation and co-validation scores so that a piece of information with less interaction is not penalized.

The fully functional text-to-qa converter that is at the core of the library is released in beta stage as a web-solution, accessible at https://pdf2qa.org.

The tiiqu score from where the fairness system originates, is discussed in the TiiQu Paper accessible on Github at https://github.com/TiiQu-Netwo...
The original algorithm analysis is accessible  here

The QUTII library where the fairness system is added,   is accessible at https://qutii.org. The scoring system of the library, consists of the relevancy, contradiction, and the correlation scores. These will be progressively included in the QUTII library and made available respectively for: 

1. Fairly presenting knowledge to user based on unbiased relevancy

2. Objectively present to users similar and contradictory sources

3. Synthesize the publisher ID certainty, the scores above and platform's users interactions in a unique measurement of the consensus level 

At the time we are writing, n.1 is already integrated on QUTII, while n.2 is planned to be released in May 2024 and n.3 will require a full release of the platform to the public. 

With a community of 45 volunteering contributors, the team relies on 12 core team members who have been collaborating on several projects,the entire team can be found at https://tiiqu.com/contributors...

The definitive team structure is to be defined.

Ilia Tychinin 12y | Solution Architect 
Stephen Freeman Senior Software and Data Engineer
YuehChin Lin FrontEnd -Graph db technology 
Mathews Mathew - 5y | AI specialist
Alex PLascencia PhD 5y- AI researcher | NLP specialist
Ossama Shafiq - 5y AI/ML researcher
Paula Vilablanca PhD Applied linguistic
Ayush Modi NLP Specialist 
Gatz Sandro Fuertes Osorio AI researcher
Rosemary Ikiafe - Data Scientist 
Ankana Mukherjee UI UX designer
Chun -Yu Chang - Data Analyst 

Laura Degiovanni -CEO TiQu | Founder QuTi

TiiQu has been incorporated in 2016, we have been diligently working on our Truth Library solution since Febrary 2023. Our team comprises individuals with varying levels of experience, united by a passion for our mission. One of our strengths lies in our robust documentation and history-telling practices. These tools not only aid in maintaining our progress but also serve as an invaluable resource for newcomers, enabling them to swiftly integrate and contribute meaningfully to our growing community.

In our participation in the global Solve Challenge by MIT, fostering Equality, Diversity, and Inclusion (EDI) stands as a core principle at TiiQu and in all our projects. Addressing the challenge of ensuring diverse representation in project governance, we have implemented transparent decision-making processes as a key strategy. Our project team proudly maintains a 35% female presence, reflecting our commitment to gender diversity. Additionally, our volunteering community consistently ranges from 30% to 40% female members, showcasing our inclusive community culture.

Our advisory board, comprising 8 members, is notably 60% female, actively championing diversity and nurturing an inclusive environment. This representation is critical in advocating for EDI initiatives within our organization and beyond. Our enrolment campaigns go a step further, ensuring a minimum 30% female presence, surpassing the industry average of 22% female professionals in AI and data roles in the UK.

In our design thinking practices, we prioritize integrating diverse perspectives to cater to the varied needs of all stakeholders. We ensure equal gender participation throughout the design process, from ideation to product validation, facilitating an inclusive environment where everyone's input is valued equally.

At the core of our approach are clear policies and practices that promote Equality, Diversity, and Inclusion as intrinsic components of our project's DNA. We do not treat EDI as mere checklist items but as fundamental values that guide our actions and decisions, fostering a welcoming and inclusive environment for all team members. Our leadership team embodies diversity, reflecting our commitment to EDI in every aspect of our operations and future goals.

Our business model revolves around providing valuable solutions tailored to diverse customer segments, ensuring sustainable growth while making a positive impact. Through a comprehensive understanding of the needs of educational institutions, businesses, government agencies, NGOs, consulting firms, investment firms, and individuals, we have developed targeted value propositions and business models that align with their goals and requirement

• Individual: 

Value Proposition:  Fast source finder, engaging self-educational tool.

Business Model: Freemium subscription, free monthly quota and paid additional tiers for high level consumers 

• Educational Institutions:

Value Proposition: Integration of the Environmental Truth Library into
the curriculum to enhance environmental education and research
capabilities. Customizable learning resources, co laboration tools, and
student progress-tracking features support educators in delivering
engaging and effective lessons.
Business Model: Subscription-based model tailored to the needs of
educational institutions, offering bulk licenses for faculty and student
access. Additional revenue streams may include professional
development workshops, certification programs for educators, and
partnerships with educational publishers.

• Businesses and Organizations:

Value Proposition: API to access to a centralized platform for

sustainability research, reporting, and decision-making. Benchmarking

tools, and compliance measurement to enhance their sustainability performance, mitigate risks, and gain a competitive edge

Business Model: Subscription-based model offering tiered plans
based on company size, industry, and usage needs. Customized
solutions, consulting services, and integration support are available as
additional revenue streams.

• Government Agencies

Value Proposition: Advanced data-driven insights and analytics on

evidence-based research to inform environmental policies, regulations,

and initiatives.

Business Model: Licensing agreements.

Non-Governmental Organizations (NGOs) :

Value Proposition: API to access and search information, API to

publish relevant reports and case studies

Business Model: Partnership-based model, offering discounted or

subsidized access to the API for registered NGOs.

• Consulting Firms:

Value Proposition: API for access to accurate information from

different perspectives including management and strategy to better
assist sustainability strategies of clients and change management.
Business Model: Subscription-based model offering tiered plans
based on company size, and usage needs.

• Investment firms:

Value Proposition: API, for access to comprehensive and accurate
environmental data to better assess and manage environmental risks
associated with their investment portfolios.
Business Model: Subscription-based model offering tiered plans
based on company size, and usage needs.

To complement the business model mentioned above,as part of our financial sustainability strategy, we are paving the way for a successful donation campaign through innovative approaches such as offering a pre-booking option within our crowdfunding initiative. This initiative not only raises initial funds but also lays the foundation for building a robust network of supporters for future donation campaigns.

Our success in fundraising is currently measured by the growing community of supporters rallying around the GreenTruth initiative. With approximately 15,000 followers and growing, our community demonstrates a strong interest and commitment to our mission of promoting environmental education and sustainability research.

Our approach to donations is transparent and inclusive, ensuring that donors understand the tangible outcomes of their support. By fostering meaningful relationships with our growing network of supporters, we are laying a solid foundation for sustained financial support, which will drive the continued success and growth of our initiatives.

 our commitment to not only securing immediate funding but also building lasting relationships with donors and supporters, ensuring continued success in funding our impactful initiatives.