Kitovu Farmers Service Center (FSC)
- Nigeria
- For-profit, including B-Corp or similar models
Kitovu Farmers Service Center (FSC) addresses the challenge of limited access to agricultural inputs and services for smallholder farmers in rural areas. In Nigeria and Sub-Saharan Africa, crop yields are significantly below global averages, and post-harvest losses range from 40 to 60% annually. In addition, approximately 64 million smallholder farmers cultivate an average of 2-4 hectares, mostly in distant pocket locations. This suboptimal performance is caused by factors such as limited access to finance, low-quality inputs, poor agricultural practices, high input costs, limited availability of inputs, inadequate extension services, and insufficient market insights leading to price asymmetry.
This challenge is particularly acute in communities where farmers struggle to obtain inputs due to high prices and logistical challenges. For instance, Doma, a farming community in Nasarawa State, Nigeria, is home to over 2,000 farming families facing low yields and incomes, exacerbated by farmers-herders conflicts. These conflicts disrupt farming activities and limit access to quality inputs.
As a result, smallholder farmers experience low productivity and incomes, contributing to their significant poverty rates, with about 75% living on less than $2 per day. Additionally, the discrepancies between the quality of farmers' produce and the demands of agro-processors and agribusinesses further hinder market access and income generation. These challenges stem from farmers relying on guesswork, instinct, and traditional knowledge for operational decisions, leading to improper planting times and incorrect use of inputs. Limited incomes also restrict their ability to afford high-quality inputs or access effective storage solutions.
Our solution, the Kitovu Farmers Service Centre (FSC), is a one-stop shop providing smallholder farmers in rural areas with access to agricultural inputs, services, and mechanization support. The FSC offers various products and services, including seeds, fertilizers, pesticides, equipment leasing, extension services, commodities aggregation, storage facilities, and warehouse receipt financing.
The FSC establishes physical centers in rural communities where farmers can easily access the inputs and services they need. Farmers can visit the FSC to purchase inputs, receive personalized agronomic advice from trained staff, and access mechanization and equipment services. The FSC also serves as a hub for information dissemination, providing farmers with market insights and agricultural best practices for improving their farm productivity and income through our Farmers Business School (FBS). As a pilot, our FSC in Doma, Nasarawa State established in July 2023, has successfully served over 500 maize, rice, soybeans, and sesame farmers, supplying inputs and post-harvest equipment leasing services. Also, our FSC recently established in Ipapo, Oyo State will serve about 400 farmers, improving their productivity and incomes.
The Kitovu FSC uses a technology called the 'Kitovu Yieldmax App', which is connected to a secure and scalable database and remote sensing API. This app enables the seamless capture and analysis of on-farm and field data, providing farmers with precise recommendations for inputs, soil, and crop health analysis for improving farm productivity. Additionally, we leverage partnerships with input and equipment companies to provide farmers with access to high-quality inputs at competitive prices.
As part of our expansion strategy, we are developing the FSC platform, a 'phygital' system that connects physical FSC hubs and various partners. The platform serves as a supply chain management system for the FSCs, connecting them to the supply of inputs and equipment leasing services, overseeing commodity trading, managing sales inventory and agents, and facilitating the setup of new FSCs by prospective partners interested in establishing their own FSCs. It also manages partnerships with financial institutions, equipment manufacturers, and input companies.
Overall, the Kitovu FSC aims to empower smallholder farmers by providing them with the tools, knowledge, and resources they need to improve their farm productivity and income.
Our solution serves smallholder farmers in rural areas, particularly in Nigeria with over 64 million smallholder farmers. These farmers often grapple with poor access to funding, quality agricultural inputs, and mechanization support, leading to low productivity and income levels. Specifically, rural farmers in Nigeria face the difficulties of high input costs for farming operations, poor access to equipment and mechanization services to improve productivity, and the lack of guaranteed market access to boost post-harvest sales. These challenges limit farmers' productivity and incomes, making it difficult to break free from the cycle of poverty.
The Kitovu Farmers Service Centre (FSC) addresses these needs by providing a one-stop shop where farmers can access a range of recommended agricultural inputs, services, equipment and mechanization support. This includes seeds, fertilizers, pesticides, equipment leasing services, extension services, commodities aggregation, storage facilities, and warehouse receipt financing.
By providing these services, the FSC aims to improve farm productivity and income for smallholder farmers. Farmers will have access to high-quality inputs at competitive prices, enabling them to improve their crop yields by 20% and reduce costs. Additionally, access to mechanization support and equipment leasing services will help reduce labor costs and post-harvest losses by 30%. The FSC also provides personalized agronomic advice and market insights, enabling farmers to make informed decisions and access markets more effectively. In addition, by providing farmers with access to storage facilities with warehouse receipt financing, farmers can store harvested produce and sell later when the prices become more favourable, increasing their incomes.
Overall, the Kitovu FSC will have a direct and meaningful impact on the lives of smallholder farmers by improving their livelihoods, increasing their incomes, and ultimately lifting them out of poverty.
The Kitovu Team is a group of passionate youths dedicated to fighting food insecurity in Africa. Our mission is to eradicate extreme poverty among African smallholder farmers by building and deploying climate-smart farming and post-harvest infrastructure.
Our Team Lead, Emeka Nwachinemere, and the rest of the team are uniquely positioned to deliver our solution to smallholder farmers in Nigeria. Emeka's experience as a farmer exposed him to the challenges faced by smallholder farmers, such as low yields and post-harvest losses. In 2014, he took advantage of an opportunity by the Oyo State Government to farm without owning land. However, he experienced significant challenges, the sort that an author once said, "introduces a man to himself". From low yields to post-harvest losses, he faced it all and trying to rely on guesswork to solve them proved to be a nullity. Four years later, he decided to help find lasting solutions for Nigeria's 64 million smallholder farmers and to contribute to building a self-sufficient Africa.
Initially, when we started Kitovu in Iseyin, Oyo State, we thought the best approach towards enabling data-driven decision-making was using hardware powered by sensors; so we built 'SoilSense'. However, after encountering connectivity issues and considering the farmers' purchasing power, we realized this approach was not sustainable. Through our pilot, we also learned the importance of creating market access for farmers whose yields we helped increase. These insights led us to provide end-to-end support to smallholder farmers, from inputs to market.
Over the years, based on feedback from smallholder farmers, we have developed innovative solutions at the intersection of agriculture, supply chain, and finance. Our solutions include:
YieldMax - a digital platform that uses data science and remote sensing to provide personalized agronomic advice to farmers, helping them increase crop yields by 20% and reduce input costs by 30%.
StorageX - a platform that uses Electronic Warehouse Receipts Technology to provide effective storage and access to finance, using stored goods as collateral.
eProcure - a digital commodity supply service that helps processors and buyers source quality products while creating market access for smallholder farmers.
The Kitovu Farmers Service Center (FSC) integrates all our solutions, bringing them close to farmers in remote communities. The team includes individuals with diverse expertise, such as Nduka Miracle, an experienced COO committed to driving business success; Akam Divine-Love, an economist focusing on transforming emerging markets in agriculture; Adetayo Adewobi, the Lead Developer, a technology prodigy known for bringing products to life with different software libraries; Adegbola Adedotun, the Head of Agronomy, brings years of experience in pathology and pest management, Olariike Adeyeye, the Business Development Manager, has a track record in business growth and project management; Raheem Adedolapo, the Operations Manager, focuses on building structure within the organization; and Amarachi Agu uses her project management skills to bring our projects to life.
Our team's close connection to the communities we serve, coupled with our commitment to impact, makes us well-positioned to deliver a solution that significantly impacts the lives of smallholder farmers.
- Generate new economic opportunities and buffer against economic shocks for workers, including good job creation, workforce development, and inclusive and attainable asset ownership.
- 1. No Poverty
- 2. Zero Hunger
- 8. Decent Work and Economic Growth
- Pilot
Since starting operations in 2018, Kitovu has:
1. Built and launched working prototypes in the market for YieldMax, StorageX, Eprocure, and Farmers Service Centers (FSCs).
2. Worked with over 16,000 smallholder farmers across 9 states of Nigeria
3. Trained 317 field agents to sign farmers up to Kitovu, manage the technology, and provide agronomy advice
4. Made more than $400,000 in revenue to date
5. Partnered with the International Fertilizer Development Center, AFEX Commodities Exchange, Technoserve, Standard Cassava Processors, and Foodbank Limited.
6. Started from a 2-person team to a 20-person team.
For the Farmers Service Center (FSC) pilot stage, we established a physical hub in Doma, Nasarawa State, Nigeria, in July 2023. The FSC has served over 500 farmers in the area, providing them with access to high-quality agricultural inputs at low prices and equipment leasing services such as threshers, millers, etc.
During this pilot, farmers accessed over 500 bags of fertilizers and other inputs, resulting in a 30% increase in productivity and a 20% reduction in post-harvest losses. The FSC also offered agronomic advice and support to farmers, helping them improve their farming practices and increase crop yields. Also, our FSC recently established in Ipapo, Oyo State will serve about 400 rural smallholderfarmers, improving their productivity and incomes.
Smallholder farmers face significant financial barriers due to their low purchasing power, making it challenging for them to afford quality inputs or services. To overcome this challenge, we have implemented a Buy Now Pay Later Model, allowing farmers to access our services and pay at a later date. Currently, we have 16,000 users across our three products, and we aim to scale this usage in the next 12 months.
Scaling our services to reach more farmers presents two main challenges. Firstly, we require funding to finance and scale both the Farmers Service Centers (FSCs) and the Buy Now Pay Later Model, with approximately $400 needed per farmer in a typical crop cycle. Secondly, scaling usage necessitates further product development to automate some manual processes. This requires us to hire key engineering talent and invest in technology.
In addition to these challenges, we face other obstacles, including high agent turnover in the sector, manual analysis of acquired data for some product components, and the absence of risk and credit data for farms and farmers in Nigeria.
To address these challenges, we are seeking strategic partnerships with various actors. We aim to collaborate with
1. Financial institutions to provide credit for the purchase of inputs and equipment for smallholder farmers.
2. Original Equipment Manufacturers (OEMs) to access equipment at competitive prices for our equipment leasing service. keeping in line with our objective of providing smallholder farmers with an end-to-end service. This would include tractors, trucks, threshers, silos, repairs, sprayers, etc.
3. Commodity buyers and processors to increase market access for smallholder farmers.
These partnerships will help us overcome financial, technical, and market barriers, allowing us to scale our impact and reach more smallholder farmers.
- Business Model (e.g. product-market fit, strategy & development)
- Financial (e.g. accounting practices, pitching to investors)
- Monitoring & Evaluation (e.g. collecting/using data, measuring impact)
- Product / Service Distribution (e.g. delivery, logistics, expanding client base)
- Public Relations (e.g. branding/marketing strategy, social and global media)
- Technology (e.g. software or hardware, web development/design)
The Kitovu Farmers Service Center (FSC) solution is innovative in the following ways:
1. Integrated Approach: Unlike traditional agricultural input supply models, the FSC offers an integrated approach, providing smallholder farmers with an end-to-end solution including high-quality and affordable agricultural inputs, equipment leasing service, agronomic advice, market linkages, and access to storage facilities and electronic warehouse receipts, all under one roof. This holistic approach addresses multiple challenges faced by rural smallholder farmers and improves their overall productivity and income.
2. Technology Integration: The FSC leverages our YieldMax technology, to provide farmers with personalized agronomic advice based on data science and remote sensing. This approach enables farmers to make data-driven decisions, leading to increased crop yields and reduced input costs.
3. Financial Inclusion: By incorporating the Buy Now Pay Later Model for other integrated services, the FSC promotes financial inclusion by allowing farmers to access other services upfront and pay for them later. This model addresses the economic constraints faced by smallholder farmers and enables them to adopt modern agricultural practices.
4. Market Access: By connecting farmers to guaranteed markets after harvests through the eProcure platform, the FSC creates market access for smallholder farmers, helping them sell their produce at fair prices. This not only increases farmers' income but also contributes to the overall economic development of rural communities.
5. Storage Facilities: The FSC provides smallholder farmers with access to effective storage facilities through StorageX. This platform leverages Electronic Warehouse Receipts Technology, enabling farmers to store their produce and access finance with their goods under storage as collateral. This helps farmers avoid selling their produce at low prices during harvest season and ensures better income stability.
6. Community Engagement: The FSC actively engages with the community, seeking feedback and input from farmers to continuously improve its services. This approach ensures that the FSC remains responsive to the needs of the community and fosters a sense of ownership among farmers.
Also, by engaging FSC Managers and trained commission-based agents, the FSC solution provides decent work and creates jobs for individuals in the communities it serves.
The Kitovu FSC's innovative approach has the potential to generate broader positive impacts in the agricultural sector. By focusing on rural smallholder farmers, the FSC not only benefits the farmers themselves but also creates ripple effects across the agricultural value chain. Agricultural input companies stand to increase their sales as farmers gain access to and purchase quality inputs. Agricultural processors benefit from a more reliable and higher-quality supply of produce, while equipment companies see increased sales as farmers access and lease farming equipment through the FSC. This interconnected network of benefits can lead to a more robust and sustainable agricultural ecosystem.
Our solution, the Kitovu Farmers Service Center (FSC), is designed to have a direct and tangible impact on the problem of low agricultural productivity and income among rural smallholder farmers in Nigeria. Here's how our theory of change works:
Activities:
- Establishing physical FSC hubs in rural communities.
- Providing access to a range of agricultural inputs, equipment leasing services, agronomic advice, and market linkages.
- Leveraging technology, such as the Kitovu Yieldmax App, for personalized agronomic advice.
- Offering StorageX for access to storage facilities and electronic warehouse receipts.
Outputs:
- Increased availability and accessibility of high-quality agricultural inputs and services for smallholder farmers.
- Adoption of modern agricultural practices and technology by farmers.
- Improved crop yields, reduced input costs, and reduced post-harvest losses.
- Increased access to markets and fair prices for farm produce.
Outcomes:
- Improved farm productivity and income for smallholder farmers.
- Increased food security and economic stability in rural communities.
- Reduced poverty and improved livelihoods for farmers and their families.
- Enhanced resilience to climate change and other external shocks.
Our theory of change is supported by evidence from our pilot programs and interactions with smallholder farmers. Through our pilot FSC in Doma, Nasarawa State, we have already served over 500 farmers, resulting in a 30% increase in productivity and a 20% reduction in post-harvest losses. This success demonstrates the potential of our approach to bring about meaningful change in the lives of smallholder farmers.
Additionally, our Buy Now Pay Later Model (under review) addresses the financial barrier faced by farmers, ensuring that they can access inputs and services even with limited purchasing power. This approach has been well-received by farmers and has the potential to scale impact by reaching more farmers in need.
Overall, by providing a comprehensive and integrated solution that addresses the root causes of low productivity and income among smallholder farmers, we expect our solution to have a significant and lasting impact on the problem.
Specifically, our impact goals are:
- Increase in Farm Productivity: To increase the average crop yield of smallholder farmers by at least 30% within the first year of engagement with the Kitovu FSC.
- Reduction in Post-harvest Losses: To reduce post-harvest losses among smallholder farmers by at least 20% within the first year of engagement with the Kitovu FSC.
- Income Growth: To increase the annual income of smallholder farmers by at least 40% within the first year of engagement with the Kitovu FSC.
- Market Access: To provide market access to at least 70% of smallholder farmers served by the Kitovu FSC within the first year.
- Adoption of Sustainable Practices: To ensure that at least 50% of smallholder farmers adopt sustainable agricultural practices within the first year of engagement with the Kitovu FSC.
- Gender Equality: To ensure that at least 40% of the beneficiaries of the Kitovu FSC are women within the first year.
Kitovu has developed some internal Metrics that we use to measure the impact of our work. To effectively measure impact, we usually carry out baseline assessments before the rollout of service in any location, then collect data on the adopted metrics as a way to measure impact. Our adopted metrics are as follows:
1. Percentage increase in average crop yield: 30%
2. Percentage decrease in average post-harvest losses: 20%
3. Percentage increase in farmer annual living incomes: 40%
4. 180K Tons of CO2 absorption annually
Kitovu's core technology is a blend of digital platforms and traditional agronomic practices tailored to meet the needs of smallholder farmers. Our flagship technology, the "YieldMax" app, utilizes data science, remote sensing, and agronomic expertise to provide personalized agronomic advice to farmers. The app helps farmers optimize their fertilizer use, adjust planting schedules based on weather patterns, and manage crop health effectively, ultimately leading to increased yields.
In addition to the digital platform, we also leverage traditional agronomic practices such as crop rotation, intercropping, and integrated pest management to improve soil health and reduce reliance on chemical inputs. This approach, delivered through our Farmers Business School (FBS), ensures that our solution is not only technologically advanced but also environmentally sustainable.
Furthermore, our "StorageX" platform leverages electronic warehouse receipt technology to provide farmers with access to storage facilities and financing options. This helps farmers reduce post-harvest losses and increase their income by enabling them to store their produce and sell it at a later, more favourable time in the market.
Overall, our technology is designed to be inclusive, combining modern digital solutions with traditional knowledge systems to address the challenges faced by smallholder farmers effectively.
- A new business model or process that relies on technology to be successful
- GIS and Geospatial Technology
- Software and Mobile Applications
- Nigeria
- Ghana
- Rwanda
1. Full-time Staff - 12
2. Part-time Staff - 5
3. Contract Staff - 3
Kitovu began operations in 2018, and the Kitovu Farmers Service Center (FSC) solution was launched in July 2023, less than a year ago.
Our team at Kitovu is committed to fostering diversity, equity, and inclusion within our organization. Currently, our workforce comprises 40% women, reflecting our commitment to gender diversity. We actively strive to create an inclusive environment where all team members feel welcomed, respected, supported, and valued.
To ensure diversity and minimize barriers to opportunity, we have implemented several initiatives such as:
Recruitment: We actively seek diverse candidates for all positions within our organization. Our recruitment processes are designed to be inclusive and fair, providing equal opportunities for all applicants, male or female.
Training and development: We provide ongoing training and development opportunities for all team members to enhance their skills and knowledge. This includes training on communication, capacity building, leadership, etc.
Inclusive policies and practices: We have established policies and practices that promote diversity, equity, and inclusion within our organization. This includes policies against discrimination and harassment, maternity leave, paternity leave, and sick leave, as well as flexible work arrangements (online and offline) to accommodate diverse needs.
Open communication: We encourage open and honest communication among team members, providing a platform for sharing ideas, concerns, and feedback. This helps to ensure that everyone's voice is heard and valued.
Collaborative decision-making: We involve team members in decision-making processes, ensuring that diverse perspectives are considered in all our actions and strategies.
Our team's diversity is not only a reflection of our values but also a strategic advantage, allowing us to bring a variety of perspectives and experiences to our work. We believe that by creating a diverse and inclusive team, we can better understand the needs of the communities we serve and develop more innovative and impactful solutions to address them.
Kitovu Technology Company specializes in building climate-smart farming and post-harvest infrastructure for African agriculture, empowering smallholder farmers to make informed operational decisions and increase their productivity and incomes. Our approach involves deploying a suite of services to smallholder farmers in remote locations through a well-trained agent network.
The process begins with a thorough survey at a specific location to understand farmers' needs and challenges through direct engagement with farmers and other stakeholders. Using the YieldMax app, we map farmers' fields and analyze the data to provide tailored recommendations for agricultural inputs. These inputs are then procured at competitive prices from major input companies and sold to farmers at discounted rates (between 2.5% to 5% lower than market prices).
Before establishing an FSC, we engage with local youths and hire a minimum of three agents and an FSC Manager to oversee operations. The FSC offers a range of services, including agricultural inputs, equipment leasing, extension and advisory services, commodities aggregation, storage facilities, and warehouse receipt financing. Our primary customers are smallholder farmers in remote villages who struggle to access affordable and high-quality inputs due to logistical challenges. These farmers often resort to buying inputs from towns and cities at high prices due to logistics costs.
To ensure accessibility, the FSC establishes physical centers in rural communities where farmers can easily access the inputs and services they need. Farmers can visit the FSC to purchase inputs, receive agronomic advice from trained staff, and access mechanization and equipment services.
Revenue is generated through the sale of inputs and equipment leasing services, partnerships with input and equipment companies, and the eProcure platform connecting farmers to buyers and processors. eProcure generates revenue by placing a 13% margin on farm gate prices of commodities supplied. YieldMax generates revenue through a postpaid subscription of $14.5 per hectare for agronomic advisory per crop cycle aside the costs of inputs. StorageX generates revenue through storage charges and interest on post-harvest financing. We charge $6 per ton of goods stored and a 3% per month on warehouse receipt financing.
The overall goal of the FSC is to improve farm productivity and income for smallholder farmers, thereby addressing food insecurity and poverty in rural communities. The Kitovu FSC business model provides a comprehensive solution to the challenges faced by smallholder farmers, offering them a convenient and affordable one-stop shop for all their agricultural needs.
- Individual consumers or stakeholders (B2C)
The Kitovu Farmers Service Center (FSC) is designed to achieve sustainability through several revenue streams, including the sale of agricultural inputs, offering services such as YieldMax and storage, and selling commodities to buyers and processors. Additionally, revenue is generated when farmers lease equipment for their farming and post-harvest operations at the FSC. These activities contribute to our sustainability plan.
So far, we have launched two FSCs and are already serving about 1,000 rural farmers. We are revenue-positive, having generated #8,232,600 ($7,155) in revenue. Also, we recently visited three communities in Kaduna for FSC survey, with farmers showing a high level of interest in the establishment of FSCs.
To fund our work and further expand our impact, we are exploring various avenues such as raising funds, grants, equity, and credit lines. We have secured grants from Acumen Angels, which will be used to support the FSCs. Additionally, we are in discussions with two financial institutions to secure a line of credit specifically for the FSCs. Furthermore, we are engaging with investors for equity investment, which will be used to support the expansion and promotion of the FSCs. These funding sources will enable us to continue our mission of empowering smallholder farmers and driving agricultural transformation in rural communities.