There is a serious and spontaneous rise in environmental pollution especially originating
from a fast-growing fashion industry. African print has contributed greatly since it has gained popularity both locally and internationally thereby prompting people to add something made of African print in their closet. As a result, there is an increase in fabric waste at tailors outlets.
In a bid to reduce clumping of fabric waste at their outlets, tailors often throw away or burn scrap fabric leading to land degradation.
Today, you don’t quite know what it is, but you recognise it when you see it in a full Nigerian agbada or gele all the way in Nairobi, Kenya fused into an Ankara top-and-jeans combo, or all the way minimised into strips of kitenge fabric on the collar or cuffs of an otherwise “formal” shirt gracing the runways in Paris and New York.
All these pieces would otherwise be burnt or thrown away but are now out into better use to utilise every last bit of the fabric by combining western silhouettes with vibrant prints to bring about the "African-meets-western-look"
