Submitted
2024 Global Health Equity Challenge

The force of love

Team Leader
Camila Cooper
Solution Overview & Team Lead Details
Our Organization
Fundation Fruto Bendito
What is the name of your solution?
The force of love
Provide a one-line summary of your solution.
We developed a plan with community leaders based on a diagnosis of interests and needs.
In what city, town, or region is your solution team headquartered?
Bogotá, Colombia
In what country is your solution team headquartered?
  • Colombia
What type of organization is your solution team?
  • Nonprofit
Film your elevator pitch.
What specific problem are you solving?

It seeks to improve life expectancy and reduce infant mortality by promoting gender equity and empowering women and girls. This approach includes implementing humanized childbirth as a fundamental right and combating obstetric violence, which affects 40.4% of women in Colombia, according to a 2018 study. However, disparities in access to health services reveal inequalities between rich and poor: more than 50% of maternal deaths occur in fragile environments and in contexts of humanitarian crisis, which negatively affects child development. Globally, the high maternal mortality rate in 2020, with a target reduction to less than 70 per 100,000 live births by 2030, poses a major challenge according to the World Health Organization. In Colombia, lack of access to maternal check-ups contributes to a low breastfeeding rate, and child stunting is related to poor parenting practices in vulnerable households. The lack of safe cribs affects children from socioeconomically vulnerable families, according to UNICEF, highlighting the need to comprehensively address these problems to improve maternal and child health globally.

What is your solution?

Based on an initial diagnosis, in which the participants are directly involved to learn about their interests and motivations with respect to the project, a work plan is drawn up with the community-based organizations or community leaders. This diagnosis also allows us during the program to go deeper into the issues of greatest need in the community, seek ways of articulation with primary health care services, identify leaders who can replicate the program in their communities and estimate the number of cradles to be delivered.

We implemented the Fruto Bendito program. The program has 6 fundamental pillars that seek to empower women to exercise their physical and economic autonomy. The pillars of the course are: Conscious Pregnancy (Maternal Health, warning signs, motivation to prenatal check-ups, basic nutrition adapted to the context, pregnancy situation and humanized childbirth), safe sleep, breastfeeding, positive parenting, family and inclusion.                                         

Before starting the workshops, pregnant women are asked to fill out a survey, which is our baseline measurement.

After two months, workshop participants receive a telephone follow-up to measure results and areas for improvement in the community. 

This information is shared with local leaders to jointly find intervention routes, especially for the most urgent cases, such as violence against women.

Who does your solution serve, and in what ways will the solution impact their lives?

The project in the Municipality of Lloró, Colombia, seeks to improve life expectancy and reduce infant mortality, promoting gender equity and empowering women and girls. This is achieved by implementing a humanized childbirth approach as a fundamental right and combating obstetric violence, which affects 40.4% of women in Colombia according to a 2018 study.

However, disparities in access to health services reveal inequalities between rich and poor, with more than 50% of maternal deaths occurring in fragile settings and in contexts of humanitarian crisis, which negatively impacts child development. Globally, the high maternal mortality rate in 2020, with a target reduction to less than 70 per 100,000 live births by 2030, poses a significant challenge according to the World Health Organization.

In Colombia, lack of access to prenatal checkups contributes to a low breastfeeding rate, and child stunting is linked to poor parenting practices in vulnerable households. The lack of safe cribs affects children from socioeconomically vulnerable families, according to UNICEF, highlighting the need to address these problems in a comprehensive manner to improve maternal and child health globally.

How are you and your team well-positioned to deliver this solution?

Starting with an initial diagnosis, in which the participants are directly involve the participants, in order to learn about their interests and to learn about their interests and motivations with respect to the project, a work plan is elaborated with the community-based community-based organizations or community leaders community leaders. This diagnosis also allows us to also allows us during the program to delve deeper into issues of greatest need for the community, to look for ways to the community's greatest needs, look for ways to articulate articulation with primary health care services, identify leaders who can replicate the program in their communities and estimate the number of cribs their communities and estimate the number of cribs we should deliver we should deliver.

2. We deployed the Blessed Fruit program. The
program has 6 fundamental pillars that seek to
empower women to exercise their physical and economic autonomy and economic autonomy. The pillars of the course are: Pregnancy (Maternal health, warning signs, motivation to prenatal check-ups, basic nutrition, etc.), motivation to prenatal check-ups, basic nutrition adapted to the context and the pregnancy situation), safe sleep, breastfeeding, positive breastfeeding, positive parenting, family and inclusion.


3. Before the start of the workshops, pregnant women must fill out a survey. Before the workshops begin, pregnant women must fill out a survey, which is our baseline for measurement.
our baseline for measurement.
4. After two months, a telephone follow-up is conducted with the workshop participants to measure the results and areas of improvement in the workshop.
and areas for improvement in the community.

5. This information is socialized with local leaders in order to jointly find to find together routes of intervention, especially for the most urgent cases, such as physical for example, those of physical violence, toxic stress or life-threatening situations that endanger the lives of women or their babies or their babies.

Which dimension of the Challenge does your solution most closely address?
  • Other
Which of the UN Sustainable Development Goals does your solution address?
  • 3. Good Health and Well-Being
  • 10. Reduced Inequalities
What is your solution’s stage of development?
  • Scale
Please share details about why you selected the stage above.

We manufacture cradles in corrugated cardboard suitable for babies with the following characteristics. Our cradles offer the possibility that all children, regardless of the economic conditions in which they are born, have a minimum welfare environment at birth and during their first days of life.

- Certified cardboard (high quality)
- Environmentally friendly
- Organic inks
- Abrasion resistant
We are part of the study conducted by the University of Tampere and Helda Helsinki on the implementation of the Baby box around the world. The only Latin American project under study.

In Fruto Bendito Foundation we look for both tangible and intangible results that generate real value. We have developed numerous projects that are proof that we have the capacity to manage and make the presented project a reality. The foundation has impacted more than 9,800 families benefited by the projects, among which 8,500 cradles have been delivered. This translates into a territorial impact in more than 41 Colombian municipalities and cities.

Directly related to the project presented, we have empowered more than 10,000 women around breastfeeding and another 8,300 families educated in safe sleep

Why are you applying to Solve?

The purpose of the Fruto Bendito Foundation is to contribute to breaking the cycle of poverty from the womb, promoting equity to achieve gender equality.

It is unacceptable that many pregnant women, the most vulnerable, not only lose their lives due to lack of access to maternal health services, but also face the loss of their physical and economic autonomy after the birth of their children, contributing to the increase of gender-based violence and perpetuating discriminatory patriarchal patterns, such as those where women are solely responsible for the physical and emotional health of children. 

Fundación Fruto Bendito's mandate is to break the cycle of poverty starting in the womb, promoting conditions of equity to achieve gender equality, defending the physical and economic autonomy of women and promoting minimum welfare environments for all children during their first 1,000 days of life.

In which of the following areas do you most need partners or support?
  • Monitoring & Evaluation (e.g. collecting/using data, measuring impact)
  • Public Relations (e.g. branding/marketing strategy, social and global media)
  • Technology (e.g. software or hardware, web development/design)
Who is the Team Lead for your solution?
Camila Cooper
More About Your Solution
Your Team
Your Business Model & Funding
Solution Team:
Camila Cooper
Camila Cooper