Tekeya - Food Waste Mobile Application

• Reduce food waste. Recent study shows the consumers in North America and Europe waste about 209 to 253 pounds of food per person every year. This costs the average family of four roughly $600 a year.
• The behavior of the consumers is main issue. Another study shows that around 40 percent of U.S. food goes uneaten, the equivalent of $165 billion wasted each year according to a report recently released by the Natural Resources Defense Council [PDF].
• Globally, one-third of the food produced for human consumption is lost, about 1.3 billion tons.
• Tekeya’s vision is to become a world leading platform that brings together all stakeholders involved across the Food Value Chain, from Public Institutions, NGO’s, Charity Organisations to Privately held Businesses, towards a more sustainable society.

 Waste Food - Zero hunger

Egypt is an emerging growth market with a total population size of 100 million in 2019 and estimated to grow by about 10% to 106mio by 2022*. The age group from 0 - 25 years old represent 75% of the total population.

Egypt is one of the biggest food wasters in the world, representing 73kg per of food wasted per person per year. Not only does the waste of food create a burden on the environment through CO2 emissions but equally it leaves providers with excess food, a loss of potential income and consumers without meals they could have enjoyed. 

Customer segments:

• Age: 17-45 years

• Located in Egypt 

• Job/Income: Lower and medium social class who have smart phones (Android and IOS)

• Interested in saving money for quality meals and ‘rescue’ food from being wasted

• Interested in creating a more sustainable society, saving the environment (less CO2 emissions)

• Providers:

• Restaurants, hotels and  & Groceries located in Greater Cairo (Cairo, New Cairo , 6th October , Giza and Alqalyobia ), Sharkeya and Aswan then will expand to  rest of Egypt 

• Believe in reducing food waste and having small earnings

• Interested in free advertising / marketing to application user community

• Charity:

• Open to receiving excess food from different providers (Restaurants & Groceries)

• Infrastructure to receive and distribute excess food

Tekeya will focus on organizing excess food by connecting Food Providers to Food Consumers and creating an online platform, using  the TeKeya application.

Two types of customers:

1. Customer A: Food providers  

2. Customer B: Food consumers

For Providers:

1. The Tekeya app will create a platform to upload their excess food, sell it at a reduced price and reach new customers with each meal presented.

2. The Tekeya app will create the opportunity to donate food against no cost to Charity Organisations

For Consumers:

1. The Tekeya  app will help consumers across all layers in society to enjoy a meal at a reduced price whilst fighting the waste of food and protecting the environment.

The core is making a pool that gathering many suppliers and consumers that interesting in solving waste food in Egypt or in another market. 

It is initiative due to serving the resturant and charity assicstions by filling the gap in supply chian between the consumers and Food providers. Smart application combines between making pool to whom are interesting in saving food and charity work. 

Waste food issue in increase with increasing the population. Tekeya's consider as a sponsor that making the partners communicate through Tekeya's App such as resturant, consumers, donators, charity associations. 

Also like no other similar applications . Tekeya has Restaurants ,hotels and groceries to provide excess food , leftovers or free food to consumers or charity organizations all under same application 

Mobile application based on unique business model. The app will help reduce food surplus in Egypt and will deliver it to those in need, either at token prices or for free. 

It combine between the providers and consumers using mobile application that runs on IOS and Android mobiles. The providers such as restaurants and hotels to chairty organization or people in need. 

Many secondary research showing how many waste volumes of Food around the world. Please see the NRDC 

- Natural Resources Defense Council study. 

It meet the problem under to main points:

The food providers:

Will offer what they have on our Application. If we did not offer him service such as our application. He/she will throw the Food as garbage. 

Therefore, Tekeya is saving extra food or near to expire to have a place in the waste. That mean reduce the volume of waste. 

The consumer:

They will recieve the extra food and provide it to other people or take it. It will be with low price comparing with market price or for free. 

It is solution for Zero hunger and reduce Food Waste. It needs more process to organize everything and fixes the gabs between the providers and consumers. 

Current:

• 230 meals. 

One year:

• 2000 meals. 

Five years:

• 10 million inhabitance only in Cairo.

After launching our app with a month, we reached 230 meals sold to individuals or provided to the charity organizations

Our Target this year is to reach 2,000 meals, while building a database and introducing the new concept of buying and selling leftover food, or donating it, and changing the mindset of people, while raising awareness about minimizing food waste.

Tekeya will stay as a charity organization in 2019, as it’s the building phase, then our revenues will be from commissions of the food sold, and the advertising banner in the app, and on our social media platforms.

Starts : 2019

• Target segments : restaurants / hotels / groceries B2C model

• Problem : food waste , excess , leftovers

• Solution : Tekeya serve as online platform to improve communication between parties involved  

Starts : 2020-21 will launch new related app called Tekeya green 

• Target segments : farmers and distributors B2B model

• Problem : food loss during supply chain process

• Solution : Tekeya serve as online platform to improve communication between parties involved. Tekeya green solution is creating a technological platform that increases food supply chain efficiency by connecting member firms

1. Behavior barriers:

• At individual level:
• Some people consider it as issue related with privacy or life style. 
• At organization level:
• Most of organization still not giving high attention to it. 

2.Financial constraints:

Requires more employee working in operation department. We don't have delivery servise yet. 

Podcasting successful stories on socail media to solve individual constraints. 

As well as Podcasting on socail media and events to solve the associations constraints. 

Reaching the individuals and assicstiobs through using different channels. 

Financial constraints summerized on limitation of resources. We can overcome it by looking for investors that they are interesting on your bussiness. 

No

18 members

Our team consist of CEO, two application developers, ten working on operation , two business development and three marketing. 80 % females ,mix of paid and voluntary work . Our CEO also know for her initiative called She-travels for Arabic women to become better version of themselves with 300k followers on social media  website link www.shetravels.life . Below links for some journals and Tv interviews with her 

BBC  https://www.facebook.com/159142754459988/posts/796074764100114?s=514140314&v=e&sfns=mo

https://youtu.be/9A4rlgRbE9I

https://youtu.be/DNbqy3wSw_U

http://whatwomenwant-mag.com/2019/03/18/finally-an-application-to-end-food-waste-in-egypt/

Charity organization : 

1. Resala charity organizations, Ahbab masr for blinds and special needs
2. Sehr elhaya ORGANIZATION. 
3. Manar organization for community development . 

Hotels : 

1. Helnan aswan
2. Old cataract Aswan .
3.  Supermarkets aboelsoud. 

Restaurants: 

1. pizza Alexandria
2. Duken chicken 
3. mashawi zag 
4.  elaseel restaurant
5. chef Hesham restaurant 
6. crusty waffles and crepes 
7. labelle restaurant
8. Falooka lounge
9. chess chocolate cafe
10. crepe stop

Providers like hotels, restaurants and supermarkets upload their food under three options 1- offer for nearly expired food 2-leftovers or 3-free food which is accessible only by charity organizations. Our customers are 1-consumers and they can create account and agree on terms and conditions then they can order a decent meal at a reasonable price or 2-charity organizations after checking their activities and legal documents we approve their accounts and they will have an access to free meals and products. 
We don’t offer delivery now it will be in next steps but our providers offer delivery or pick or both . Payment by cash or credit card or both

1.Customers:

Hotels-restaurants- Groceries - B2C 

2.Customer relation:

1.Customers acquisition
2. Customer retention
3.Boosting sales(upselling)

3.Key Activities

1.Profound market analysis Testing and immediate correction. 

2.Obtaining all required certifications
3.Marketing
5.Acquisition of customers
6.Promotion and advertisement.
7.Research and development.
8. Data Center

4.costs:

1. Application Costs
2. Investments into R&D
3. Certifications costs
4. Marketing costs (promotion and advertisement)

5.channels :

1.presence at exhibitions, conventions, fairs, conferences
Public tenders. 
2.Approaching and associations directly. 
3.Internet, especially social media
Trade journals, media publicity Appealing website. 

selling products or services.

2018 version:

1. Earning money through advertising on the app banner and get commission from revenue of sold products – not the free ones. 

2019 version:

1. Revenue from the successful transactions between farmers and distributors.
2. Advertising
3. Annual registration fees. 

1. Raise up Tekeya idea and get chance to make it global idea. 
2. Get in touch with skilled and talented people and high network.
3. Get some fund to serve the idea of Tekeya a application at local and expanding to other market such as gulf countries. 
4. Develop the application to serve the societies that have the same waste food issue. 

No

• Ministry of health at the local market. 
• Environmtal agencies 
• Hotels and restaurants.

The prize will help us to contribute effectively in different societies and the women has a main role in this progress. Our team almost female members now. We found Arab United Emirates and Saudi Arabia are the favorable countries based on specific criteria. One of the reason is role of the women. It is very active and welling to contribute in social works that makes it favorable place in Middle East to us. The development divided to 4 stages:

1.Motivate women:It is important to make challenging atmosphere at the workplace. So, it is important to women in Saudi Arabia and united Arab Emirates contribute by offering them opportunities to join us as a team member.

2. Desgin new version of Tekeya  App and website:It is important to develope the application to meet the new market needs.Enter new market requires to add new features. Desgin website to expand the business as well. 

3.Develop the process:It is so important to make the process so fast and transactions as well due to natural of the product itself "Food". It is food and it is possible to become waste, rotten or unbeatable if the process time is not fit. So, we will add delivery service because of many restaurant do not have a delivery service.

4. Campaign every 3 months or as required:

It is important to let people contribute. We will establish campaign every 3 months to meeting new people and our customers in different cities.

No

The prize will help us to contribute effectively in different societies and the women has a main role in this progress. Our team almost female members now. We found Arab United Emirates and Saudi Arabia are the favorable countries based on specific criteria. One of the reason is role of the women. It is very active and welling to contribute in social works that makes it favorable place in Middle East to us. The development divided to 4 stages:

1.Hiring womens:It is important to make challenging atmosphere at the workplace. So, it is important to women in Saudi Arabia and united Arab Emirates contribute by offering them opportunities to join us as a team member.

2. Desgin new version of Tekeya  App and website:It is important to develope the application to meet the new market needs.Enter new market requires to add new features. Desgin website to expand the business as well. 

3.Develop the process:It is so important to make the process so fast and transactions as well due to natural of the product itself "Food". It is food and it is possible to become waste, rotten or unbeatable if the process time is not fit. So, we will add delivery service because of many restaurant do not have a delivery service.

4. Campaign every 3 months or as required:

It is important to let people contribute. We will establish campaign every 3 months to meeting new people and our customers in different cities.

No