What is the name of your organization?
Rayush Natural Fiber Private Limited
What is the name of your solution?
Ancient Roots, Modern Moves
Provide a one-line summary or tagline for your solution.
Naturally cooling, fragrant blinds made from aromatic roots ,blending traditional wisdom with modern living for extreme climates.
In what city, town, or region is your solution team headquartered?
Ahmedabad, Gujarat, India
In what country is your solution team headquartered?
India
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
We are tackling the urgent issue of extreme heat exposure in communities without access to sustainable cooling. As heatwaves become hotter and longer, they are taking a deadly toll—especially in India, where temperatures regularly exceed 47°C. In 2021, over 167 billion labor hours were lost due to heat exposure, disproportionately affecting outdoor workers. Globally, 2.3 billion people lack access to safe, affordable cooling.
In India alone, less than 25% of urban households and only 8% of rural homes have air conditioning. Traditional cooling systems like ACs and mist fans are expensive, power-hungry, and contribute to carbon emissions, worsening the problem they aim to solve.
KushaWeaves provides a low-cost, zero-electricity solution using blinds made from upcycled Vetiver roots and other agrowaste. These blinds are designed for indoors open and semi-open spaces—balconies, shops, cafes, homes, or workspaces—where conventional cooling fails. Paired with our Myst misting system, they reduce temperatures by 6–8°C, purify air, and repel mosquitoes.
Our solution addresses climate resilience and equity by offering natural, scalable cooling that’s accessible to those most vulnerable. We combine ancient knowledge with modern design to deliver comfort, health, and sustainability in a rapidly warming world.
What is your solution?
KushaWeaves offers a natural, zero-electricity cooling solution for homes and outdoor spaces. Our Vetiver blinds, woven from aromatic plant roots, are soft, durable, and easy to install with a DIY kit. When misted, they cool the air by 6–8°C through evaporation and emit a calming Vetiver aroma that repels mosquitoes and purifies the air. Our patented yarn-making process transforms Vetiver roots into soft threads while retaining their essential oils, which are slowly released over time. The result is a sturdy, lightweight fabric perfect for modern lifestyles, blending traditional wisdom with modern science for an affordable climate-friendly cooling solution.
Who does your solution serve, and in what ways will the solution impact their lives?
KushaWeaves serves heat-vulnerable communities who lack access to affordable and sustainable cooling—especially urban poor, outdoor workers, small business owners, and residents of informal settlements and rural areas.
KushaWeaves provides a low-cost, zero-electricity cooling solution, our Vetiver blinds can significantly improve comfort, safety, and well-being in homes, balconies, shops, and semi-open spaces, resorts, patios, sun rooms etc. saves from heatwaves, dust, mosquitoes, bugs, smoke, stress and smells
The impact is multi-fold as we promote vetiver cultivation. In addition to providing natural cooling, promoting Vetiver cultivation creates powerful co-benefits for farmers, laborers, and the environment. Vetiver is known for its deep fibrous roots, which stabilize soil, prevent erosion, and restore degraded land. It enhances soil fertility, balances nitrogen levels, and even helps remove heavy metals and toxins from the soil. By supporting a market for Vetiver roots, KushaWeaves helps boost rural livelihoods, encourages sustainable farming practices, and contributes to carbon sequestration—making the land more productive while also capturing more carbon naturally.
