As Nature Does

Create a game to attract people to make compost
In other words donate the garbage to a certain extent that it is possible to create a community garden. What is produced can be sold at affordable prices or donated to needy families. The destination will be solved by all participants

You do not have to let go of all the consumption, just commit to a sustainable lifestyle, create some goals to reduce your discards and start to fulfill them "

in a first scale the state of São Paulo / Brazil, then reach the country, grow in Latin America subsequently reach global scale

Development of a site for the storage of information on zero rubbish how to incorporate this practice in the day to day through the participation of involved in the cause
To show to the human being that To totally eliminate one's own disposal is an almost impossible task, but to arrive millimetrically close to that goal, no. "You do not have to let go of all the consumption, just commit to a sustainable lifestyle, create some goals to reduce your discards and start to fulfill them"

Use something with many fans, games to attract the population to a common good, reuse the garbage. Instead of discarding it use as organic compost.

From the adhesion in the cause the person would go to a new stage in the game, enabling a collaborative garden. What is produced can be sold at popular prices or donated to low-income families

Through a game engage the population for a common good, use garbage as organic compound, make it a competition, the more er reutilizo the better I am.

Use a competition to positively transform real life

In this first moment our solution meets only the two people of the team we want to reach the population of the city of macaws 118,843 inhabitants gain scale and reach the region of meadows within 5 years
The heart of the solution is to propose a change of behavior to the point of engaging others for a common good.
Reset the trash

n this year the objective in principle is to make the population aware of the importance of zero waste, we believe it is possible to reach the population of Brazil 2018 million. For the next 5 years we want to reach a neighboring country

At first the barrier is financial, so that our team could dedicate itself entirely to the project, development of the Game, application and guidelines so that the game happened we would need to request the account of our works, later we would need resources to buy a land and supplies to begin the vegetable garden, a vehicle to make transports, we would need manpower to maintain until the vegetable garden really is community with many involved voluntarily

We have the legal barrier too, we would need an accountant and a lawyer to start our garden in the form of NGOs. There is also the cultural barrier to be overcome, establishing partnerships with cooperatives of the same niche eg recycling, beekeepers and farmers. To make a bridge with the city hall, we believe that it will make the project

To make the project move forward we will use what we have available to begin with, will to make it happen.

Let's use our free time to take the first step elaborate the guidelines of the game, develop the website, application and content marketing strategies to achieve our first goal to attract users to the game residents of the city of Araras / SP, from there to seek partnerships with rulers and businessmen of the city to transpose our first barrier (financial) to then transpose the other legal and cultural

at first 10 people, we will need to increase the team as the solution gains scale

Our Environment Technician has knowledge and experience of how to make composting, care and development of small, medium and large plantations because it works 15 years beyond the treatment of waste and its residues
Already the technique in computer science for internet has knowledge of development of site, database, being able a page of attraction to be developed, as well as the page for the game.
There is also experience with content marketing, which will be required to attract people to participate in our game

Our business model is based on promoting the knowledge of the correct destination of the garbage so that it contributes to the development of a vegetable garden. Initially our goal is to raise awareness of the population, as we gain scale we will seek partnership for the creation of a community garden, where everyone involved would work in it what can be produced can be sold at affordable prices, donated to needy families or divided between the participants of the garden. This is a point to be decided by all
as we can see is a win-win business model, everyone gets to start from the environment

we will seek partnership to keep our business sustainable there is no search for profit we use the Cooperative Model

We are indignant when seeing good parts of fruits and vegetables being discarded we know that they are not remains., If that were nature we would not use them our proposal is to engage the population in this indignation, in this time so consuming that we live people want more things often remain frustrated at not having enough money, we actually make compost in our house, we would like to engage other people in this same ideal, to see other people passionate about making the most of what nature provides without harming it. Solve would help us at first by its size and importance to society, having an idea supported by you would impact people, nowadays if we start talking about composting we are seen as crazy, having a global institution supporting us at the beginning would help us do heard. Another point that the partnership with you would boost our project is the technological, we have knowledge to develop the website and application of the project to have support from you to develop them would surely bring greater functionality for both (website and application)
We believe that your orientation to the business model and dealing with people would also be very important even because many people would need to get involved to leverage the project. We will need many human resource strategies. The financial part would also make all the difference to make it happen.

We would like to partner with organizations that promote sustainability
As akatu, Greenpeace, Ibama WWF-Brazil
Partnership with sustainable practice companies such as Unilever, Coca Cola, Natura for example
Partnership with database company like Oracle
And company that develops games like Ubisoft

Today life is very virtual our strategy is to use virtual (games and content marketing) to remind people how to make the real better, we believe to be the best intelligence that exists intelligence of nature our proposal is to promote change in behavior through games , today we are very stimulated by competition, the idea is to compete to see who reuses more

The award would be a watershed, first we would highlight to begin what we are already developing (website and application) the idea is to promote behavior change this project can take years to reach the point we want (Latin America at first)

We see in two points our project as a lever in the quality of life of women and girls. First, women are still primarily responsible for preparing food. We would get them to become aware of the use of compost, secondly they would also be our target audience, community vegetable products could be used in the food they prepare in their homes

The proposal is to use a current habit of applications and games to remember how to use composting. The idea is that it becomes a vice an dependency same nowadays we depend on whatsapp and instagram. Behavior dependence we refer, We believe that proposing competitions between users also brings greater adhesion