Green Pole

Malawi, just like many countries in Africa, has a rich policy i the safety, health and environment laws. Our research has revealed that the companies and individuals that generate waste are willing to pay for waste management to comply with the policy; however there are no companies in the waste management industry.We are an industrial waste management company trading under the business title Green Pole : Helping waste generators in Malawi manage their waste in the areas of waste collection, transportation and recycling, which proves to be a challenge for many’, with a vision of helping them achieve maximum compliance to industrial waste management policy in Malawi.

Problem:The dangers of waste, be it hazardous or non-hazardous cannot be overemphasised in Malawi. They provide a conducive environment for bleeding of vectors, causing diseases such as Maraia, typhoid, cholera, diarrhea and respiratory infection among. studies have shown that accumulation of industrial waste results into contamination of groundwater. Although Malawi, generates enormous waste annually, there are no private companies to assist in the management of waste. The Nation rely on the City assemblies to manage the waste. Due to inadequate funding the city assemblies are selective in the waste they can manage and are overburdened.

Solution:

We are in business to provide services such as ash and brush collection and hauling, waste and refuse collection and hauling, hazardous waste collection and hauling, radioactive waste collection and local hauling, recyclable material collection and hauling, removal and hauling of rubble, construction and demolition debris, waste transfer station operation, municipal solid waste (MSW) collection and hauling amongst other related services. We will provide daily services all around Blantyre and neighboring cities.We will go the extra mile to ensure the safety of hazardous and non – hazardous waste under our care and our customers get value for their money.

Before starting our waste management company, we are certain that there is a wide range of both corporate and individual clients who cannot successfully dispose their wastes without hiring the services of a standard and licensed waste management company like ours. We will ensure that we develop strategic pacts with corporate organizations, and household et al. This will give us several options to generate revenue for our company.

In view of that, we have created strategies that will enable us reach out to various corporate organizations and households who we know can’t afford to do without our services. We have conducted our market research and survey and we will ensure that all our waste collection services are well accepted in the marketplace.

Below is a list of the people and organizations that we have specifically market our services to;

• Construction sites
• Farmers
• Dry Cleaners
• Printing Companies
• Manufacturers (Chemical manufacturers, and Textiles manufactures et al)
• Automobile repair shops
• Household who generate sludge and hazardous waste
• Corporate organizations who generate hazardous waste
• Small business owners who generate hazardous waste
• Hospitals
• Oil and gas sector

We are in business to provide services such as ash and brush collection and hauling, waste and refuse collection and hauling, hazardous waste collection and hauling, radioactive waste collection and local hauling, recyclable material collection and hauling, removal and hauling of rubble, construction and demolition debris, waste transfer station operation, municipal solid waste (MSW) collection and hauling amongst other related services. We will provide daily services all around Blantyre and neighboring cities

At Green Pole we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own hazardous waste disposal business; we are in the industry to make a positive mark.We are quite optimistic that our values and quality of service offering will help us drive our hazardous waste disposal business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.

Latest trends show that the Waste Collection Services industry has benefited from the recovery of the industrial, construction and commercial business sectors. As these sectors expand, it is natural for them to produce more waste. So also, steady demand from the residential market has helped stabilize the overall revenue generated by the waste collection services industry.

Going forward, the demand for waste collection services will continue to be driven by population growth, privatization and business creation. Additionally, the industry will benefit from the public’s growing interest in the recycling industry.

Lastly, some of the major factors that count positively in this line of business are competence, trust, honesty, good relationship management and of course timely and safe pick – ups.

Our major competitive advantage is the vast industry experience and solid reputation of our management team.

Green Pole no doubt is a new waste management company, which is why we took our time to do a thorough homework before launching the business.

We were able to highlight some factors that will give us competitive advantage in the marketplace; some of the factors are trust, honesty, good waste collection network and excellent relationship management, strong management, strong fleet operations, our waste collection, recycling and transportation network serves some of the largest population centers in Malawi – Blantyre, our size advantages, cost advantages, customer loyalty and strong reputation amongst domestic industry players.

Another competitive advantage that we are bringing to the industry is the fact that we have designed our business in such a way that we can comfortably work with both individuals who may want to dispose hazardous and non – hazardous waste by making use of small trucks and also big conglomerates who are involved in massive generation of hazardous and non – hazardous waste.

Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups waste management companies in Malawi) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.

Malawi has a population of 17.5 million people which serves as our market base. The market trends as it involves the waste collection services industry- especially in the cities of Malawi is indeed dynamic and at the same challenging. But one thing is certain, once a waste collection and disposal company can gain credibility, it will be much easier for the company to secure permanent deals / contracts with big time hazardous and non – hazardous waste generators who are compelled by the law in Malawi to clean up and dispose their waste as at when due.

In the next three years we are looking forward to expanding beyond Malawi to the waste generators in neighbouring countries.

Based on the SWOT analysis that we conducted we have discovered that

our weakness could be lack of finance, high debt burden, cost structure, lack of scale compared to our peers who have already gained ground in the industry. As a new waste management company, which is owned by an individual, and we may not have the financial muscle to sustain the kind of publicity we want to give our business. As a new business, we are also quite aware that it will take time for us to build trust with our clients

Our strength is centered around strong management, strong fleet operations, our waste collection network serves some of the largest population centers in Malawi – Blantyre, size advantages, cost advantages, customer loyalty and strong reputation amongst domestic and industry players.

Basically, our business is centrally located in a densely populated industrial and residential estate in Malawi – Blantyre our location is in fact one of our major strength. Another strength that counts for us is the power of our team; our workforce and management. We have a team that is considered experts in the waste collection services industry, a team of hardworking and dedicated individuals.

The opportunities that are available to us as a waste collection, recycling and disposal company in the Malawi are new services, new technology, and of course the opening of new markets. We are centrally located in one of the busiest industrial areas in Malawi – Blantyre and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be the preferred choice in Malawi

• Chief Operating Officer (Owner)
• Admin and HR Manager
• Transport and Logistics Manager
• Marketing and Sales Executive (Business Developer)
• Accountant
• Hazardous and Non – Hazardous Waste Operators / Cleaners
• Waste Truck Drivers
• Customer Services Executive / Front Desk Officer

We intend starting the business with a handful of full time employees (waste truck drivers, professional cleaners and back office staff) and some of the available driving roles will be handled by qualified contract drivers.

At Green Pole we will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company.

For now, we will contract the maintenance of our trucks to service provider, we don’t intend to maintain a very large overhead from the onset. But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team.

We will ensure that we do all that is permitted by law in Malawi to achieve our business goals and objectives. Our service offerings are listed below;

• Ash and brush collection and hauling
• Waste and refuse collection and hauling
• Hazardous waste collection and hauling
• Radioactive waste collection and local hauling
• Recyclable material collection and hauling
• Removal and hauling of rubble, construction and demolition debris
• Waste transfer station operation
• Municipal solid waste (MSW) collection and hauling

We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality services and that is exactly what we will do. We are open to the use of latest technology in The Waste Collection Services industry. No doubt our excellent customer service and the quality of services we offer will position us to always welcome repeated customers and handle massive deals from both government agencies and industrial giants.

We are well positioned to take on the available market in Malawi and we are quite optimistic that we will meet our set target of generating enough income / profits from the first month or operations and grow the business and clientele beyond Blantyre to other cities in Malawi.

We have been able to critically examine the waste collection services industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in the United States of America and Europe.

Below are the sales projection for Green Pole Industrial Waste Managers Company, it is based on the location of our business and our competitive advantage;

• First Fiscal Year-: K150,000,000
• Second Fiscal Year-: K375,000,000
• Third Fiscal Year-: K562,500,000

N.B: This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same waste collection and disposal services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

This is our way to connect with the reading companies in the management of waste. We would like to access the expertise in the field as well well as collaborate for funding and expansion of the business beyond Malawi where we are yet to start.

1. Reading waste Management companies; we would like to partner with them in the areas of experience and expertise in the business of industrial waste.

2. Angel investors, for start-up capital in return for a stake in the company shares.

3. The government of Malawi, to help as acquire certificates and permits to operate as the the national industrial waste management company.

The al innovation prize will help as acquire certificates of permit, establish an operation space and start the business.