What is the name of your organization?
MYITURA
What is the name of your solution?
MYITURA
Provide a one-line summary or tagline for your solution.
Empowering individuals with seamless access to and control over their health records for better healthcare decisions.
In what city, town, or region is your solution team headquartered?
Lagos, Nigeria
In what country is your solution team headquartered?
Nigeria
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
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What specific problem are you solving?
Access to personal health records remains a significant challenge for millions, limiting individuals' ability to make informed healthcare decisions. In many regions, particularly in Africa, health data is fragmented across different providers, making it difficult for patients to retrieve and share their medical history when needed. This leads to delayed treatments, unnecessary repeat tests, and increased healthcare costs. According to the World Health Organization, nearly half of the global population lacks access to comprehensive health records, contributing to inefficiencies and poorer health outcomes.
In Africa, where healthcare infrastructure is often underdeveloped, the problem is even more pronounced. Over 60% of patient records remain paper-based or inaccessible, leaving millions without continuity of care. This lack of data interoperability results in misdiagnoses, medication errors, and avoidable complications. Additionally, patients with chronic conditions struggle to track their health progress, impacting disease management.
Our solution addresses these challenges by providing individuals with digital access to their health records, enabling seamless sharing with healthcare providers. By centralizing and digitizing health information, we reduce inefficiencies, improve care coordination, and empower individuals to take control of their health, ultimately driving better health outcomes at scale.
What is your solution?
MyItura is a digital health platform that gives individuals secure access, control, and sharing capabilities over their health records. It enables users to store, manage, and retrieve their medical history, lab test results, prescriptions, and other health data in one place. By integrating with diagnostic labs, healthcare providers, and insurers, MyItura ensures real-time updates and seamless interoperability across the healthcare ecosystem.
Users can log in via web or mobile, upload existing medical records, and link to partner healthcare providers to automatically sync new health data. They can also order lab tests, receive results digitally, and share records securely with doctors for consultations—eliminating delays, unnecessary repeat tests, and fragmented care.
Our platform is built using cloud-based storage, encryption technologies, and AI-driven insights, ensuring data security, compliance with healthcare regulations, and personalized health recommendations. By putting control back in the hands of individuals, MyItura improves healthcare access, enhances care coordination, and empowers users to make informed health decisions.
Demo Video: https://docs.google.com/document/d/1JqmmoVxVG_w54vfE2WluolrIb-E1Tf7-/edit?usp=sharing&ouid=114973279398157087238&rtpof=true&sd=true
Who does your solution serve, and in what ways will the solution impact their lives?
MyItura serves individuals, healthcare providers, diagnostic labs, and insurers—with a primary focus on patients who struggle with fragmented, inaccessible, or lost medical records. Many people, especially in emerging markets, lack control over their health data, leading to delayed diagnoses, repeated tests, and poor health outcomes.
For individuals, MyItura provides a secure, centralized health record system, ensuring they can easily access, manage, and share their medical data. This is particularly impactful for patients with chronic conditions, frequent travelers, and underserved communities where paper-based records are easily lost or inaccessible.
Healthcare providers benefit from real-time access to patient history, improving decision-making and reducing redundant procedures. Diagnostic labs and insurers gain automated integration, streamlining operations and enhancing service delivery.
By bridging the gap between patients, providers, and labs, MyItura enhances continuity of care, reduces healthcare inefficiencies, and empowers individuals to take control of their health, ultimately leading to better health outcomes and cost savings across the system.
