What is the name of your organization?
AtoANI Agriventures Inc.
What is the name of your solution?
AtoANI iCROP
Provide a one-line summary or tagline for your solution.
Employs a produce-to-demand model where demand and crop factors dictate what farmers grow through sustainable farming thereby reducing crop wastage.
In what city, town, or region is your solution team headquartered?
Bohol, Philippines
In what country is your solution team headquartered?
Philippines
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
AtoANI iCROP addresses the problem on crop wastage and inefficient agricultural supply chains that contribute to food insecurity, farmer poverty, and environmental degradation.
Globally, 650 million tons of crops are wasted annually due to distribution and excess production, locally 27%-42% of crops are wasted due to poor market knowledge and postharvest losses. In the Philippines, 1.5 million smallholder farmers– who produce 70% of the country's food - face unstable prices and excess supply leading to financial struggles and land underutilization. The same problem applies to the rest of Southeast Asia which is home to an estimated 100 million smallholder farmers.
With this, key challenges being addressed include: (a) unmatched supply and demand - since farmers overproduce without market insights, (b) price volatility - since daily price fluctuations of 10-20% make it hard for farmers to plan, (c) lower farmer income - since middlemen buy the crops at low price, reducing farmers’ profits, and (d) soil degradation - as most farmers are into conventional farming with synthetic which harms soil health.
What is your solution?
AtoANI iCROP addresses crop wastage at the root through its produce-to-demand analytics platform to provide recommendations on what crops to plant, optimal planting schedule, and the land area required based on crop-soil compatibility, customer demand, climate conditions, and crop requirements. It ensures that farmers grow only what is needed, maximizing land use and income. AtoANI iCROP is able to deliver 0 – 5% crop wastage from an originally 20% crop wastage with its 209 partner farmers. It was also able to increase farmer income by 10-15% more than farm gate prices. Unlike typical farm-to-market models, AtoANI iCROP’s produce-to-demand approach prevents overproduction before it happens.
It also promotes regenerative agriculture for which it estimates the amount of carbon sequestered based on land area. This provides a basis for the incentive mechanism for implementing regenerative agriculture and for carbon credits which potentially increases their income while restoring soil health. The solution integrates a mindset shift toward sustainability and provides transparency in transactions through the platform.
Video Tutorial for Use of AtoANI iCROP: https://drive.google.com/drive/folders/1R3nv8jTmanBUyySpA5mB9lOWG_v1umGs?usp=share_link
Who does your solution serve, and in what ways will the solution impact their lives?
AtoANI Distribution serves corporate customers in the hospitality and food service sector (Total Available Market / TAM: 107,468), while AtoANI iCROP serves smallholder farmers (TAM: 1.544 million), agribusinesses, and local government units (LGUs) that support agriculture.
Smallholder farmers often face low incomes, crop wastage and soil degradation due to unsustainable farming practices. Many struggle with unpredictable market demand, leading to overproduction, losses, and financial instability.
By using data-driven recommendations, AtoANI iCROP helps farmers: (a) grow the right crops, ensuring they produce only what is needed, (b) increase income through direct-to-market connections (partner farmers are earning 10 – 15% higher than farm gate prices), (c) reduce crop wastage (partner farmers reduce crop wastage by 0% - 5%), (d) restore soil health through regenerative practices.
Beyond farmers, AtoANI iCROP benefits food businesses, and hotels by providing consistent, high-quality, and affordable fresh produce. Local governments and agribusinesses can benefit from the AtoANI iCROP platform to strengthen their sustainability initiatives in supporting farmers.
