Submitted
2025 Global Economic Prosperity Challenge

Keepingly

Team Leader
Daniel Smith, MBA
Keepingly is a digital homeownership sustainability platform that helps homeowners track finances, schedule maintenance, and optimize property value to prevent financial distress and foreclosure. We have developed a data-driven model that assesses home maintenance, financial health, and property valuation trends to give homeowners real-time insights into their home’s long-term stability. The KeepTrack Score provides a comprehensive snapshot of a home's...
What is the name of your organization?
Keepingly Co
What is the name of your solution?
Keepingly
Provide a one-line summary or tagline for your solution.
Keepingly is a homeownership sustainability platform that helps homeowners manage, maintain, and grow the value of their largest asset—their home
In what city, town, or region is your solution team headquartered?
Miami, FL, USA
In what country is your solution team headquartered?
USA
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
The U.S. is home to 84 million homeowners, yet many lack the tools to effectively manage their home finances, track maintenance, and maximize their property’s value. 4 million homeowners are currently at risk of foreclosure, and $50-$60 billion is lost annually to emergency home repairs, property undervaluation, and preventable financial mismanagement. The impact is especially severe for low-to-moderate-income (LMI) and first-time homeowners, who often face rising costs, unexpected repairs, and systemic property undervaluation. In predominantly minority neighborhoods, homes are undervalued by 23%, leading to billions in lost generational wealth. Homeownership remains the largest wealth-building tool, but without financial tracking, maintenance oversight, and property valuation transparency, millions risk losing their most valuable asset. Keepingly provides a comprehensive home management platform that helps all homeowners—especially LMI and first-time buyers—track home finances, schedule maintenance, and sustain long-term homeownership, ensuring they can manage, maintain, and grow their largest asset.
What is your solution?
Keepingly is a digital homeownership sustainability platform that helps homeowners track finances, schedule maintenance, and optimize property value to prevent financial distress and foreclosure. We have developed a data-driven model that assesses home maintenance, financial health, and property valuation trends to give homeowners real-time insights into their home’s long-term stability. The KeepTrack Score provides a comprehensive snapshot of a home's financial and physical condition, helping homeowners make informed decisions. Through a user-friendly dashboard, homeowners can: ✅ Track mortgage payments and home-related expenses to avoid financial mismanagement. ✅ Receive predictive maintenance alerts to prevent costly emergency repairs. ✅ Store critical documents digitally, ensuring easy access to homeownership records. Keepingly integrates with financial institutions, real estate brokers, housing counselors, and other ecosystem providers to ensure homeowners make informed, data-driven decisions about their property. By providing real-time insights, financial tracking, and maintenance support, Keepingly transforms homeownership into a sustainable and wealth-building opportunity.
Who does your solution serve, and in what ways will the solution impact their lives?
Keepingly is designed for real estate professionals, financial institutions, and housing counselors to help homeowners, particularly low-to-moderate-income (LMI) individuals and first-time buyers, proactively manage their largest asset—their home. Currently, Keepingly serves thousands of homeowners through direct use and partnerships. The system is built with scalability in mind, capable of supporting millions of concurrent users as adoption grows. Projected Impact: 50,000+ homeowners onboarded in the next 24 months through real estate and financial ecosystem integrations. Lower home repair costs by up to 30% through proactive maintenance alerts, reducing emergency repair expenses. Reduced foreclosure risk by enabling homeowners to track financial obligations and manage home-related expenses. Improved property valuations through structured maintenance records supporting fair appraisals. Increased housing stability by preventing financial distress and supporting sustainable homeownership. By integrating with real estate brokers, lenders, and homeownership advisors, Keepingly ensures data-driven property management at scale, helping homeowners sustain and grow their wealth.
Solution Team:
Daniel Smith, MBA
Daniel Smith, MBA
Founder/CEO