What is the name of your organization?
Sirka Health
What is the name of your solution?
Sirka Metabolic Care
Provide a one-line summary or tagline for your solution.
Personalized digital metabolic health care, empowering women and communities for sustainable change
In what city, town, or region is your solution team headquartered?
Jakarta, Indonesia
In what country is your solution team headquartered?
Indonesia
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
Indonesia faces a critical and rapidly escalating public health crisis in the form of diabetes, obesity, and metabolic syndrome. As of 2025, approximately 18.69 million individuals are living with diabetes, representing a prevalence of 10.56%, while obesity affects around 30.92 million people affecting all ages. Globally, approximately 537 million individuals were affected by diabetes in 2021. These conditions are increasing at alarming speeds, with projections indicating that diabetes cases could more than double to 40.7 million by 2045, representing 16.09% of the Indonesian population.
Several key risk factors contribute to this growing problem. Dietary habits have shifted toward increased consumption of processed foods, sugar-sweetened beverages, and fatty foods, which are strongly associated with higher rates of obesity. Physical inactivity is another major factor, as urban populations tend to lead more sedentary lifestyles than those in rural areas. Moreover, these conditions are leading to a rise in comorbidities such as cardiovascular disease and an increased risk of mortality, with diabetes-related deaths projected to escalate from 433,752 in 2020 to 944,468 by 2045. We can see an urgent need for comprehensive intervention strategies to address risk factors, increase health education, and implement targeted prevention programs across Indonesia.
What is your solution?
Sirka Metabolic Care is a digital health platform designed specifically to help people manage and prevent metabolic conditions like diabetes, obesity, hypertension, PCOS, and hormonal imbalances. Through a user-friendly mobile app, Sirka provides personalized health plans tailored to each individual's specific condition and lifestyle. Users receive daily guidance on nutrition, exercise, and wellness practices, combined with regular virtual consultations from certified doctors, nutritionists, and sport coaches.
The app uses artificial intelligence and behavioral science to analyze user inputs, such as diet, activity levels, and health metrics. It then provides personalized recommendations and practical behavior nudges to help users maintain healthier habits consistently. Additionally, the platform offers community support, enabling users to participate in group challenges, track their progress, and receive peer encouragement.
By integrating technology, professional healthcare guidance, and peer support, Sirka simplifies the complex task of managing chronic health conditions. It makes achieving long-term lifestyle changes easier, more accessible, and culturally relevant. This comprehensive approach empowers individuals to improve their health sustainably, directly from their mobile devices.
Link : https://drive.google.com/file/d/1HMf0M7BRtqvkltfAGmB4yR2Uw1s6ptXL/view?usp=sharing
Who does your solution serve, and in what ways will the solution impact their lives?
Sirka serves adults in Indonesia, particularly women, who are at risk of or already living with chronic metabolic conditions like diabetes, obesity, hypertension, PCOS, and hormonal imbalances. Many in this target population currently face significant barriers to accessing continuous, affordable, and effective healthcare due to limited availability of specialists, high medical costs, geographic distance, and inadequate information about managing their health conditions.
Our solution directly addresses these barriers by delivering personalized healthcare via a convenient digital platform accessible from smartphones. Through Sirka, users receive individualized health plans, daily behavior guidance, and regular virtual consultations with qualified healthcare professionals. By providing continuous support and education tailored specifically to their cultural and practical contexts, Sirka empowers users to actively manage their conditions, improve their health literacy, and develop healthier habits sustainably.
As a result, our users experience better health outcomes, improved quality of life, reduced stigma, and greater independence in managing their conditions. Ultimately, Sirka’s accessible, holistic approach significantly reduces the burden of chronic diseases, enhances self-confidence, and promotes long-term health improvements for our target communities.
