What is the name of your organization?
Aruna Revolution
What is the name of your solution?
Aruna Fibers
Provide a one-line summary or tagline for your solution.
Compostable, high-performance and cost effective cellulose fibers replacing plastic in hygiene products to protect health and restore the planet.
In what city, town, or region is your solution team headquartered?
Dartmouth, NS, Canada
In what country is your solution team headquartered?
Canada
What type of organization is your solution team?
For-profit, including B-Corp or similar models
Film your elevator pitch.
What specific problem are you solving?
The global hygiene industry relies heavily on plastic-based or resource intensive tree-based, cotton or bamboo fibers materials in menstrual, incontinence, and medical products. These materials are neither compostable nor sustainably sourced, contributing to massive waste and environmental degradation. Every year, over 200 billion disposable hygiene products are thrown away, taking centuries to decompose and leaching microplastics and toxins into land, water, and human bodies.
This creates significant health and environmental risks - particularly for low-resource and marginalized communities that lack access to safe products and bear the brunt of pollution. Manufacturers, governments, and NGOs face a critical materials gap: no high-performing, scalable, compostable fiber exists to replace plastic-based absorbents.
Aruna is solving this problem by introducing a new class of compostable, high-performance fibers derived from agricultural waste. Our solution addresses key global health issues, including toxic exposure, poor menstrual health, and environmental injustice - while also creating a circular supply chain that supports local farmers and reduces greenhouse gas emissions.
Without an alternative to synthetic absorbent materials, the health and sustainability of global hygiene systems cannot be meaningfully improved. Aruna’s fibertech innovation fills this critical gap.
What is your solution?
Aruna Fibers are compostable, absorbent materials made from agricultural by-products like stems, leaves, and husks - designed to replace plastic and synthetic fibers in hygiene products such as menstrual pads, incontinence products, and medical textiles.
Our proprietary fiber extraction process converts crop waste into soft, high-performance absorbents that are safe for human use and compostable in both home and industrial environments. The technology uses a low-energy, modular system that can be adapted to locally available crops, creating regionally distributed manufacturing models and reducing carbon-heavy transport and supply chains.
The result is a scalable, renewable alternative to wood pulp and plastic-based superabsorbents - with comparable absorbency, improved breathability, and lower environmental impact. Aruna-branded menstrual pads are our first go-to-market product, showcasing the fiber’s capabilities while building brand equity and regulatory validation.
Our long-term model is to license Aruna Fibers to manufacturers globally, allowing integration into their existing hygiene products and accelerating adoption of sustainable materials. This solution is not just a product - it’s an entirely new materials platform that transforms how absorbent products are made, used, and disposed of.
Who does your solution serve, and in what ways will the solution impact their lives?
Aruna Fibers serves multiple layers of impact, with a primary focus on communities most affected by unsustainable hygiene systems:
End-users, including menstruators and patients in low-resource settings, gain access to safer, non-toxic hygiene products that don’t pollute their bodies or environments.
Manufacturers struggling to meet sustainability mandates can access a drop-in, compostable alternative to plastic-based materials, enabling them to serve more health- and climate-conscious consumers.
Governments, NGOs, and healthcare systems can improve procurement of sustainable hygiene supplies, reduce landfill waste, and meet environmental targets.
Farmers and rural suppliers gain new income streams by providing agricultural by-products as fiber feedstock, supporting circular local economies.
In many regions, marginalized communities experience the worst of period poverty, medical waste mismanagement, and environmental harm but have the fewest sustainable options. Aruna enables the creation of health-equity-aligned, climate-positive products, starting with pads but expanding into broader applications.
By serving both producers and users of hygiene products, Aruna Fibers delivers impact across the entire value chain - shifting the system from extractive and wasteful to circular, inclusive, and regenerative.
