What is the name of your organization?
JEPRI - ICESI University Alliance
What is the name of your solution?
Jepri - Fruver Marketplace
Provide a one-line summary or tagline for your solution.
A digital platform for solidarity and fair economy linking logistical-commercial processes from the field to corporations and households.
In what city, town, or region is your solution team headquartered?
Cali, Valle del Cauca
In what country is your solution team headquartered?
Colombia
What type of organization is your solution team?
Hybrid of for-profit and nonprofit
Film your elevator pitch.
What specific problem are you solving?
How can we harness technology to build and sustain peaceful and prosperous economies?
Farmers, agricultural associations, and food central markets face barriers to accessing markets and the wider population due to their dependence on intermediaries. Jepri is a digital solution that uses technology to enable these people to directly market their products to private and public corporations, avoiding intermediaries, and building equitable, peaceful, and prosperous economies.
According to information gathered in local markets, intermediary costs increase agricultural product prices by 40% to 60%. These percentages are split between an initial group of intermediaries responsible for logistics from the farms to market, covering transportation costs and labor for loading and unloading. After adding the transport cost, this group’s expected profit margin is between 20% and 30%. The second group involves marketing and logistics from urban collection points to the institutional sector, with an expected profit margin of 25% to 35%.
We present a digital solution comprising four interconnected applications that optimize buying and commercialization processes from rural communities and agricultural associations to end clients.
What is your solution?
Jepri’s digital development integrates four simultaneous applications, allowing the food ecosystem to optimize its logistical and commercial processes. Jepri differentiates itself from other existing proposals because it enables client-generated orders to immediately reach agricultural associations specializing in each client’s requirements. This direct communication through the app, integrating local transporters in each working zone, allows farmers and rural associations to optimally connect with urban corporations and with the general public without relying on market intermediaries.
By empowering the rural and food community through initial basic filters for mobile phone literacy and understanding, Jepri provides training on processes, procedures, and technology for the food ecosystem, ensuring correct implementation and higher chances of success in the goal of direct commercialization from agriculture to urban clients.
Jepri is based on the principles of solidarity and fair economy. Through its digital solution, it addresses five SDGc (Sustainable Development Goals) for the socio-economic structures of farmers, agricultural associations, and the food central ecosystem: (2) zero hunger, (5) gender equality, (8) decent work and economic growth, (10) reduced inequalities, and (11) sustainable cities and communities.
Who does your solution serve, and in what ways will the solution impact their lives?
A. Farmers and Agricultural Associations: Jepri drives the development of farmers and agricultural associations through digital development that optimizes processes, fosters solidarity economy, and improves economic growth, reducing inequalities and promoting sustainable communities with a scalable and efficient model.
B.Single mothers (Head of Households): In Colombia, 70% to 80% of women in the food ecosystem are single mothers. Jepri efficiently connects the food ecosystem to the HORECA sector, empowering single mothers by providing financial stability, gender equality, decent work, and opportunities for individual business growth.
HORECA Sector: Institutional optimization
Reduces purchase times. A typical restaurant takes 6 hours to supply, but with the app, it only takes 10 minutes to place an order.
Provides product quality and freshness.
Cuts storage time as products go directly from farms to clients.
Public and Private Entities (DATA):
Provides traceability in the food operation.
Measures price changes, shortages, or product abundance. Collects quality data through commercial operations, enabling strategic data processing for the public and private sectors, promoting equitable markets, sustainable economic growth, and efficient food systems.
